The Trade Desk

http://www.thetradedesk.com
https://www.linkedin.com/company/the-trade-desk/

The Trade Desk, also known as TTD, a Publicly Owned company headquartered in the United States, was founded in 2009 and operates with approximately 2,640 employees. The company reported $2.9B in revenue as of 2025. The company specializes in RTB and programmatic solutions, functioning as a technology company providing digital ad buying solutions that enable brands to create, manage, and optimize their campaigns across various ad formats and devices. The Trade Desk maintains offices across North America, Europe, and Asia Pacific.

2025 Revenue

Founded

2009

Headcount

3,843

Headquarters

United States

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

News Summary:

On September 18, 2026, The Trade Desk navigated a challenging period, marked by a 15% staff layoff before Labor Day, a 90% stock decline from its peak seven quarters prior, an impending removal from the S&P 500, and significant C-suite turnover over the past year. Previously, on September 17, Morningstar analysts predicted a market share decline for The Trade Desk, projecting a drop from nearly 2% to about 1.2%, citing increasing competition from Amazon, which leverages its data and lower fees to attract ad agencies, potentially pressuring The Trade Desk's 20%-21% take rate. On the same day, Simone Krakowiak, GM of business development for advertisers at The Trade Desk, discussed the industry shift from single-channel to an omnichannel approach. Earlier, on September 16, The Trade Desk expanded its healthcare measurement capabilities for pharmaceutical advertisers through integrations with Veeva Crossix and IQVIA Digital, aiming to bring more granular healthcare insights closer to media decision-making.

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The Trade Desk offers 6 products in the media tech and ad tech and services industries. The Trade Desk's product portfolio comprises of RTB and programmatic, user experience and devices, retail and commerce media ad tech and data, targeting and identity.

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The Trade Desk's revenues were $2.9B in 2025. Caretta Research has split The Trade Desk's revenue into 5 different product categories, the largest of which is demand side platform (DSP), which represents 94% of The Trade Desk's revenue.

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Sep

23rd

2026

07:44

Emerging Tech, Partnerships and Alliances, B2B Tag, Partnerships

Will OPRX's OpenPath Deal Help TTD Capture More Healthcare Ad Dollars?

The Trade Desk TTD is strengthening its position in the healthcare advertising market through a new integration with OptimizeRx OPRX, giving advertisers direct access to authenticated healthcare professional (HCP) inventory through TTD's OpenPath supply-path optimization platform.

Yahoo Finance

Sep

23rd

2026

05:04

B2B Tag, Marketing and Promotional Activities, Regulatory Compliance

Media buying platform falls foul of HFSS advertising rules

Media buying platform The Trade Desk – which partners with the likes of Ocado , Lidl and Kellanova – has been rapped by the ASA for featuring an HFSS product within one of its ads. The Trade Desk doesn’t sell food, but used imagery of a two-pack of Reese’s Peanut Butter Cups within a LinkedIn ad.

The Grocer

Sep

23rd

2026

05:00

New Offerings, Marketing and Promotional Activities, New Offerings

NIQ Expands Local Targeting Capabilities with Launch of TDLinx Audiences

New audience solution enables advertisers to reach consumers near the retailers, channels, and store locations that matter most CHICAGO --(BUSINESS WIRE)--Sep. 23, 2026-- NIQ (NYSE: NIQ), a leading consumer intelligence company, today announced the launch of TDLinx Audiences, a new suite of local audiences enabling marketers to reach consumers based on their proximity to specific retailers, retail banners, and retail channels.

Financial Times

Sep

23rd

2026

04:05

Emerging Tech

Next 100 million CTV viewers could reshape the content economy

Connected TV’s first phase was about proving that the television screen could become digital. Its next phase could be about something more consequential: deciding what that connected television should actually become. The market is already moving beyond its early, metro-heavy base.

Storyboard18

Sep

22nd

2026

11:48

Emerging Tech, Partnerships and Alliances, B2B Tag, Partnerships

OptimizeRx Partners With The Trade Desk To Widen Its Healthcare Ad Network

OptimizeRx’s network spans more than 400 EHR and e-prescribe systems. EHR advertising has traditionally relied on direct managed-service relationships or specialized healthcare platforms. The inventory is expected to become available through OpenPath in the fourth quarter of 2026.

StockTwits

Sep

22nd

2026

10:23

Emerging Tech, B2B Tag

The Trade Desk: I Was So Wrong, It's Time To Get Out

wildpixel/iStock via Getty Images The Trade Desk (TTD) has greatly underperformed over the past year and is increasingly looking like an “AI loser.” The company looks poised to finally see revenue growth turn negative, after

Seeking Alpha

Sep

22nd

2026

06:30

Partnerships and Alliances, Emerging Tech, New Offerings, B2B Tag, New Offerings, Partnerships

OptimizeRx Brings Net New Authenticated HCP Reach to The Trade Desk Through OpenPath

Expands programmatic access to 800,000 verified prescribers directly in the EHR workflow, making OptimizeRx’s point of care inventory directly available to advertisers using The Trade Desk WALTHAM, Mass., Sept.

Global Journal Observer

Sep

22nd

2026

06:30

Emerging Tech, Partnerships and Alliances, B2B Tag, Partnerships

OptimizeRx Corp. And The Trade Desk Bring Net New Authenticated HCP Reach To The Trade Desk Through OpenPath

OptimizeRx Corp. announced an integration with OpenPath, The Trade Desk?s supply path optimization solution, making OptimizeRx?s authenticated point of care inventory available directly to advertisers using The Trade Desk?s data-driven demand side platform (DSP). Through OpenPath, advertisers using The Trade Desk will gain direct access to OptimizeRx?s proprietary network of more than 400 electronic health record (EHR) and e-prescribe systems, reaching 800,000 verified HCPs.

MarketScreener

Sep

22nd

2026

03:14

Emerging Tech, B2B Tag

Total TV takes shape: CTV’s rural surge and Gen Z rise reshape India’s television landscape

For years, the story of Indian television was largely told through the lens of reach: how many households had a television, which channels they watched and how long they stayed tuned in. That model is becoming harder to describe as streaming moves onto the television screen itself.

Storyboard18

Sep

21st

2026

22:30

Emerging Tech, B2B Tag

Brand-building strategies are changing as AI tools spread

AI is reshaping how consumers discover and evaluate brands, but consumers spend little time with AI tools. That gap is where retailers win or lose. "Consumers are really only spending about 5% of their digital time using AI," said Melissa Hutter senior director of global market research and insights at The Trade Desk, during EMARKETER's Future of Digital summit.

eMarketer

Sep

21st

2026

06:30

Events, Artificial Intelligence, B2B Tag, Events and Conferences

Commerce Media Moves Beyond the Checkout Aisle in Omnichannel Push – Beet.TV

CANNES, France – Commerce media is growing beyond its retail roots as platforms use shopping, travel and mobility data to reach consumers throughout their daily lives, according to industry executives speaking at the Cannes Lions International Festival of Creativity.

Beet.TV

Sep

21st

2026

06:05

New Offerings, Emerging Tech, New Offerings

Trade Desk buyers gain Joyn pause ads from a 20m monthly impression pool

Seven.One Entertainment Group today made the Pause Ad on Joyn, the streaming platform of German broadcaster ProSiebenSat.1, available for programmatic booking through Programmatic Guaranteed deals on The Trade Desk. The company described itself as the first sales house in Germany to offer the format for programmatic purchase.

PPC Land

The Trade Desk's customers primarily consist of retail, physical retail and retail Pharmacies companies. Examples of The Trade Desk's customers include Dollar General, The Home Depot and Walgreens. The Trade Desk has commercial and technical partners like DoorDash, Tencent Holdings and Microsoft. Examples of The Trade Desk's suppliers include BrightLine and Snowflake.

Example Customers

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Example Suppliers

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Analysis

Data

Analysis

Data

The Trade Desk

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

Similar Companies

Example Customers

Example Suppliers

Example Partners

Analyst insight reports