The Trade Desk

http://www.thetradedesk.com
https://www.linkedin.com/company/the-trade-desk/

The Trade Desk, also known as TTD, a Publicly Owned company headquartered in the United States, was founded in 2009 and operates with approximately 2,640 employees. The company reported $2.9B in revenue as of 2025. The company specializes in RTB and programmatic solutions, functioning as a technology company providing digital ad buying solutions that enable brands to create, manage, and optimize their campaigns across various ad formats and devices. The Trade Desk maintains offices across North America, Europe, and Asia Pacific.

Revenue

Founded

2009

Headcount

3,843

Headquarters

United States

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

News Summary:

The Trade Desk's chief strategy officer, Samantha Jacobson, departed on July 9, 2026, to lead monetization partnerships at OpenAI. Earlier that day, Dentsu launched its New Stream Media in-house commerce data platform, integrating The Trade Desk as its first partner to help retailers and brands extract more value from first-party data. On July 8, Invoca integrated its AI-powered call and conversion data into The Trade Desk Marketplace, enabling advertisers to connect programmatic spend with offline signals for audience targeting and revenue growth. This followed HSBC's upgrade of The Trade Desk's rating to "Hold" from "Reduce," citing an improved near-term outlook after the resolution of the company's dispute with Publicis.

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The Trade Desk offers 5 products in the ad tech and services and media tech industries. The Trade Desk's product portfolio comprises of RTB and programmatic, data, targeting and identity, retail and commerce media ad tech and user experience and devices.

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The Trade Desk's revenues were $2.9B in 2025. Caretta Research has split The Trade Desk's revenue into 5 different product categories, the largest of which is demand side platform (DSP), which represents 94% of The Trade Desk's revenue.

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Jul

24th

2026

22:28

New Offerings

Introducing CMX™ Programmatic Self-Service

We asked suppliers what they wanted most from a self-service tool — more flexibility, visibility and the agility to quickly optimize their campaigns. CMX Programmatic Self-Service, powered by the fastest growing demand-side platform, The Trade Desk, answers those needs by offering brands direct access to our exclusive first-party ExtraCare® audiences.

CVS Media Exchange

Jul

24th

2026

13:59

Emerging Tech, B2B Tag

The open internet was never Google's to lose

By Jeff Green, co-founder and CEO, The Trade Desk When Google went public in 2004, co-founder Larry Page made a commitment to shareholders and the world. A well-functioning society, he wrote in his founder's letter, should have abundant, free, and unbiased access to high-quality information.

Business Insider

Jul

24th

2026

13:33

New Offerings, Emerging Tech, Marketing and Promotional Activities, New Offerings

Trade Desk gains direct CTV pause ad supply as IAB finalizes 6 format signals

The Trade Desk has opened OpenPath, its direct publisher integration route, to connected TV pause ads, publishing creative specifications, bid request and bid response examples, and a VAST XML sample for the format. The documentation went live days after IAB Tech Lab finalized signaling guidance for six CTV formats on July 22, 2026, and the company credited the standards body and its partners publicly today.

PPC Land

Jul

23rd

2026

23:52

B2B Tag, Marketing and Promotional Activities, Brand Collaborations

Shokz sees 45% uplift in sales

BUSINESS OBJECTIVE Turning a major cultural collaboration into broad brand awareness Shokz is a global pioneer in open-ear sports headphones, known for products designed around comfort, movement, and everyday listening. In Japan, the brand saw an opportunity to expand beyond its core sports and running audience.

The Trade Desk

Jul

23rd

2026

06:30

The Trade Desk Founder Jeff Green donates $8.5M to FoodShare | Pacific Coast Business Times

By Staff Report Thursday, July 23rd, 2026 From L-R: FoodShare Board Chair Drew West, FoodShare CEO Monica White and President at DataPhilanthropy Richard Yao holding the $8.5 million donation check. (Henry Dubroff / PCBT) Hoping to make a dent in Ventura County’s chronic hunger woes, The Trade Desk Founder Jeff Green’s family foundation has made an $8.5 million gift to FoodShare, putting that nonprofit’s $50 million campaign for a new facility on firm footing.

Pacbiztimes

Jul

22nd

2026

22:13

Management Changes, Financial Results, Emerging Tech, Management Changes, Financial Performance

Trade Desk to announce Q2FY26 results on August 6, 2026

The Trade Desk, Inc. will announce its financial results for the second quarter ended June 30, 2026, after the market closes on Thursday, August 6, 2026. The company will host a conference call at 2:00 P.M. Pacific Time to review its quarterly performance.

ScanX

Jul

22nd

2026

14:31

Financial Results, Financial Performance

The Trade Desk Announces Date of Second Quarter 2026 Financial Results and Conference Call

LOS ANGELES --(BUSINESS WIRE)-- The Trade Desk, Inc. (NASDAQ: TTD ), a leading global advertising technology company, today announced it will release financial results for the second quarter ended June 30, 2026 after the market closes on Thursday, August 6, 2026.

Stock Titan

Jul

22nd

2026

06:30

Emerging Tech

The Trade Desk Announces Date of Second Quarter 2026 Financial Results and Conference Call

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The Trade Desk

Jul

22nd

2026

06:30

Artificial Intelligence, B2B Tag

95% of consumers verify AI-generated search results

AI search engines are quickly becoming part of everyday search behavior. New research from The Trade Desk Intelligence and PA Consulting shows that 77% of consumers say they expect to increase their use of AI search tools in the future.1 Even as this behavior grows, many people continue to approach AI-generated information with caution.

The Trade Desk

Jul

21st

2026

06:30

B2B Tag, Marketing and Promotional Activities

The Trade Desk expands programmatic access to Netflix

The Trade Desk has added Netflix to its Sellers and Publishers 500+ marketplace, its curated marketplace of publisher inventory available through Kokai, the company's AI-powered media-buying platform.

Media in Canada

Jul

20th

2026

13:46

Emerging Tech, New Offerings, Artificial Intelligence, Marketing and Promotional Activities, New Offerings

GumGum agent cuts brief-to-segment work to one upload on Trade Desk

GumGum released the Mindset Agent on July 15, 2026, an AI tool that turns an uploaded campaign brief into a custom targeting segment, with The Trade Desk named as the first platform to support activation. The launch collapses a workflow that GumGum describes as largely manual into a single brief upload, and it hands buyers on the demand-side platform direct access to the vendor's underlying data engine for the first time.

PPC Land

Jul

20th

2026

13:15

Management Changes, Emerging Tech, Management Changes

The Trade Desk Appoints Ron Lamprecht in Dual Roles

The Trade Desk, a leading global advertising technology company, today announced the appointment of Ron Lamprecht as Chief Business Development Officer and Senior Vice President. In this newly created role, Lamprecht will build strategic partnerships that expand our market opportunity, develop new commercial models and enterprise-wide global opportunities.

MarTech Cube

The Trade Desk's customers primarily consist of physical retail companies. Examples of The Trade Desk's customers include Carrefour, The Home Depot and Dollar General. The Trade Desk has commercial and technical partners like Tencent Holdings, DoorDash and Microsoft. Examples of The Trade Desk's suppliers include Snowflake and BrightLine.

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The Trade Desk

Revenue

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Headquarters

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Deployments

News Summary:

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