The Trade Desk
The Trade Desk, also known as TTD, is a publicly owned company headquartered in the US. Founded in 2009, with approximately 2,640 employees, the company reported $2.9B in revenue as of 2025. It functions as a tier 1 media tech buyer. The company specializes in real-time bidding (RTB) and programmatic solutions. Its digital ad buying solutions enable brands to create, manage, and optimize campaigns across various ad formats and devices. The company maintains offices across North America, Europe, and Asia Pacific.

2025 Revenue

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Founded

2009

Headcount

2,640

Headquarters

US

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

52

News Summary:

The Trade Desk began selling onsite retail media ads for Dollar General on May 1, 2026, enabling advertisers to purchase display ads within The Trade Desk’s platform for both upper-funnel awareness and lower-funnel sales placements on Dollar General’s website. Previously, on April 30, 2026, The Trade Desk collaborated with Kevel and Dollar General to introduce a retail media solution that unifies onsite and offsite activation with consistent measurement and delivers full-funnel media activation. On the same day, The Trade Desk announced new integrations with Pacvue and Skai to centralize full-funnel programmatic and retail media campaigns. It also became the first demand-side platform partner for vertical short drama platform DramaBox, opening this content to advertisers globally. This followed a partnership announced on April 29, 2026, where The Trade Desk integrated short drama ad inventory from DramaBox, a vertical short drama platform, into its programmatic buying platform, providing advertisers access to DramaBox inventory across global markets. Investors responded to this expansion into short-form video inventory, causing The Trade Desk's shares to rise.

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The Trade Desk offers 4 products in the ad tech and services and media tech industries. The Trade Desk's product portfolio comprises of retail and commerce media ad tech, RTB and programmatic and user experience and devices.
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The Trade Desk's revenues were $2.9B in 2025. Caretta Research has split The Trade Desk's revenue into 4 different product categories, the largest of which is demand side platform (DSP), which represents 100% of The Trade Desk's revenue.
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The Trade Desk's customers primarily consist of physical retail companies. Examples of The Trade Desk's customers include The Home Depot, Dollar General and Carrefour. The Trade Desk has commercial and technical partners like Microsoft, DoorDash and Tencent Holdings. Examples of The Trade Desk's suppliers include BrightLine and Snowflake.

Example Customers

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Example Suppliers

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Example Partners

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