The Trade Desk

http://www.thetradedesk.com
https://www.linkedin.com/company/the-trade-desk/

The Trade Desk (TTD), a publicly owned company founded in 2009, is a global technology firm specializing in real-time bidding (RTB) and programmatic advertising solutions. With over 2640 employees and headquarters in the US, the company provides tools for brands to build, oversee, and improve their digital advertising campaigns across various formats and devices. In 2024, The Trade Desk reported revenues exceeding $1 billion. Its operations span North America, Europe, and the Asia-Pacific region.

2024 Revenue

Founded

2009

Headcount

2,640

Headquarters

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

News Summary:

On September 18, 2025, the company announced platform enhancements for its Kokai programmatic advertising system. These enhancements included simplified navigation, accelerated campaign creation tools, and expanded quality assurance capabilities, aiming to improve user adoption. The changes address user adoption challenges across programmatic advertising operations. Later, the company announced a redesign of the Kokai platform, partially eliminating the periodic table interface from key sections. This decision follows user resistance and slower-than-expected adoption rates impacting revenue. The goal of the redesign is to improve the user experience.

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The Trade Desk offers 4 products in the ad tech and services and media tech industries. The Trade Desk's product portfolio comprises of user experience and devices, RTB and programmatic and retail and commerce media ad tech.

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The Trade Desk's revenues were $2.4B in 2024. All the revenue comes from demand side platform (DSP).

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Jan

26th

2026

09:00

Financial Results, Emerging Tech, B2B Tag

Trade Desk backs Q4 revenue view at least $840M, consensus $841.1M

Backs Q4 adjusted EBITDA view $375M. Disclaimer & Disclosure Report an Issue

TipRanks

Jan

26th

2026

08:55

Management Changes, Financial Results, Emerging Tech, B2B Tag

The Trade Desk Announces Tahnil Davis as Interim Chief Financial Officer

VENTURA, Calif.--( BUSINESS WIRE )-- The Trade Desk (NASDAQ: TTD), the world’s leading independent advertising technology company, today announced the appointment of Tahnil Davis as Interim Chief Financial Officer (CFO), effective January 24, while the Company conducts a search for a permanent successor.

Business Wire

Jan

25th

2026

18:30

Capital Investment, Emerging Tech

Retirement Systems of Alabama Makes New Investment in The Trade Desk $TTD

Retirement Systems of Alabama purchased a new stake in The Trade Desk (NASDAQ:TTD - Free Report) in the 3rd quarter, according to its most recent filing with the Securities & Exchange Commission. The fund purchased 912,019 shares of the technology company's stock, valued at approximately $44,698,000.

MarketBeat US

Jan

24th

2026

16:33

Programmatic Power: How Dealers Turbocharge Car Sales in the Open Internet Era

Car dealerships, long reliant on print ads and radio spots, are undergoing a digital transformation powered by programmatic advertising. Jason Goldberg, general manager of automotive at The Trade Desk, an AI-driven ad technology platform, detailed in a recent CBT News interview how this technology connects dealers with buyers across the open internet—content beyond walled gardens like social media and search engines.

WebProNews

Jan

24th

2026

04:23

Emerging Tech, B2B Tag

Why India’s Google Ad Tech Case Matters More Than Any App Store Dispute

The internet runs on advertising. And for years, one company has sat at the centre of the digital advertising ecosystem.

The Wire

Jan

23rd

2026

16:38

B2B Tag

The Trade Desk Faces Mounting Pressure from Amazon's Aggressive Push ()

The Trade Desk Faces Mounting Pressure from Amazon's Aggressive Push () | aktiencheck.de

Aktiencheck

Jan

23rd

2026

06:54

Artificial Intelligence, B2B Tag

The Trade Desk Stock: AI Concerns Weigh

[Translated] The papers of The Trade Desk are again in the focus of critics on Friday.... The contribution The Trade Desk Stock: AI Concerns Weigh first appeared on kapitalmarktexperten.de. Source kapitalmarktexperten.de

sharewise

Jan

23rd

2026

02:22

The Trade Desk (TTD) PT Lowered to $74 at Stifel on Expectations for 'Lackluster' Q1 Guide

FREE Breaking News Alerts from StreetInsider.com! E-mail Address StreetInsider.com Top Tickers, 1/23/2026 1. INTC 2. ISRG 3. ABT 4. CSX 5. COF 6. COLB 7. SPY 8. STEX 9. MINN 10. MBLY The Trade Desk (TTD) PT Lowered to $74 at Stifel on Expectations for 'Lackluster' Q1 Guide Send to a Friend (Updated - January 23, 2026 8:53 AM EST) Stifel analyst Mark Kelley lowered the price target on The Trade ...

StreetInsider

Jan

23rd

2026

01:03

B2B Tag

Coca-Cola Boosts Sales by 6% with Omnichannel Ads

Key results pt increase in brand image pt increase in consideration % higher conversion rate % lift in sales % increase in market share BUSINESS OBJECTIVE Strengthening Coca-Cola’s relevance across Hong Kong’s diverse dining occasion Coca-Cola’s food-pairing theme has long been a cornerstone of its marketing strategy, reinforcing its role as the perfect complement to any meal.

The Trade Desk

Jan

22nd

2026

18:30

Artificial Intelligence

The Trade Desk Faces Investor Skepticism Over AI and Amazon Threats

The Trade Desk US88339J1051 Shares of The Trade Desk came under renewed pressure on Friday following a critical analyst downgrade. The move by Citizens JMP Securities has amplified a fundamental concern gripping the market: could the rise of generative artificial intelligence undermine the advertising technology firm's core competitive edge? As the stock price retreats to levels not seen since 2020, fears are also mounting regarding the formidable competitive challenge posed by Amazon's expanding presence.

AD HOC News

Jan

22nd

2026

04:08

Capital Investment, Emerging Tech

Did Kokai’s Rollout and Amazon’s Ad Push Just Shift Trade Desk’s (TTD) Investment Narrative?

Advertisement United States / Media / NasdaqGM:TTD Did Kokai’s Rollout and Amazon’s Ad Push Just Shift Trade Desk’s (TTD) Investment Narrative? Simply Wall St Reviewed by Sasha Jovanovic January 22, 2026 Recently, The Trade Desk has contended with canceled U.S. tariff threats on European goods, a completed transition to its Kokai ad-buying platform, and intensified competition from Amazon in digital advertising.

Simply Wall Street

Jan

21st

2026

18:30

B2B Tag

Trade Desk Executive On How Programmatic Fuels Automotive Sales

Automotive advertising once relied on newspapers, radio, and basic performance marketing. Success was measured by vanity metrics like clicks and impressions, Jason Goldberg, general manager of automotive at The Trade Desk, says in an interview with CBT Automotive News .

MediaPost

The Trade Desk's customers primarily consist of physical retail and retail Pharmacies companies. Examples of The Trade Desk's customers include Walgreens, Macy's and Dollar General. The Trade Desk has commercial and technical partners like Microsoft, Tencent Holdings and DoorDash. Examples of The Trade Desk's suppliers include Snowflake and BrightLine.

Example Customers

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Example Suppliers

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Example Partners

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Analysis

Data

Analysis

Data

The Trade Desk

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

Similar Companies

Example Customers

Example Suppliers

Example Partners

Analyst insight reports