The Trade Desk

http://www.thetradedesk.com
https://www.linkedin.com/company/the-trade-desk/

The Trade Desk, also known as TTD, is a publicly owned company headquartered in the US. Founded in 2009 with approximately 2,640 employees, the company reported $2.9B in revenue as of 2025. Functioning as a tier 1 media tech buyer, The Trade Desk specializes in RTB and programmatic solutions, providing digital ad buying solutions that enable brands to create, manage, and optimise their campaigns across ad formats and devices, maintaining offices across North America, Europe, and Asia Pacific.

2025 Revenue

Founded

2009

Headcount

2,640

Headquarters

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

News Summary:

The Trade Desk's (NASDAQ: TTD) stock traded around $23 as of March 19, 2026, marking a significant decline of approximately 74% from its 52-week high of $91.45. This comes after shares slipped 12.6% earlier in the week, following public accusations on March 20, 2026, from global advertising giant Publicis Groupe, one of its largest clients, of overcharging for services. The Publicis-Trade Desk audit is prompting CMOs and procurement leaders to take direct control of DSP contracts, fees, and audit rights, with the goal of quantifying exposure and converting non-working programmatic spend back into working media value. Despite announcing a new partnership with LinkedIn, The Trade Desk's stock faces substantial headwinds as Publicis Groupe advises its customers to cease using its platform.

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The Trade Desk offers 4 products in the ad tech and services and media tech industries. The Trade Desk's product portfolio comprises of retail and commerce media ad tech, RTB and programmatic and user experience and devices.

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The Trade Desk's revenues were $2.9B in 2025. Caretta Research has split The Trade Desk's revenue into 4 different product categories, the largest of which is demand side platform (DSP), which represents 100% of The Trade Desk's revenue.

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Mar

27th

2026

08:30

Emerging Tech

Trade Desk Faces New Audit, This Time By Omnicom (In The News)

What the Omnicom Audit of The Trade Desk Means For Advertisers The ongoing Trade Desk audit activity highlights rising scrutiny of programmatic fees, contracts and transparency, as Omnicom begins its own review shortly after Publicis announced that it would no longer recommend The Trade Desk following a contested audit, putting new pressure on DSP relationships across the holding company ecosystem.

Id Comms

Mar

26th

2026

22:31

Emerging Tech, B2B Tag

Future of Marketing Briefing: A cynic’s guide to the most transparent dispute in programmatic history

The setup In February, WPP and Dentsu exited OpenPath, The Trade Desk’s direct-to-publisher initiative. The stated concerns were fee visibility and placement clarity. The unstated concern — widely understood — was that OpenPath routes around agency trading desks, compressing the margin agencies extract from supply-path optimisation.

Digiday

Mar

26th

2026

12:01

B2B Tag

Taking CTV in-house vs. agency vs. TTD - what would you do?

Hello fellow advertisers! Would love some perspective from folks who’ve scaled CTV. I currently run all paid media in-house (paid social, search, etc.), and we tested CTV last year through an agency. Performance was solid from a brand awareness + lift standpoint, so we’re planning to invest more heavily this year.

Mar

26th

2026

09:10

Management Changes, Emerging Tech, B2B Tag

The Trade Desk appoints Reddit’s first CFO Drew Vollero to board of directors

Advertising technology firm The Trade Desk has appointed Drew Vollero, Chief Financial Officer at Reddit, to its board of directors, the company said on March 25. Vollero brings more than three decades of experience across public and private markets, with a background in financial strategy and scaling high-growth technology companies.

Storyboard18

Mar

26th

2026

08:47

Management Changes, Emerging Tech, B2B Tag

The Trade Desk appoints Reddit’s first CFO Drew Vollero to board of directors

Storyboard18

Mar

26th

2026

05:16

Emerging Tech, B2B Tag

The transparency trap: Why Omnicom’s scrutiny of The Trade Desk—following Publicis—is a battle for programmatic margins

Omnicom’s decision to audit The Trade Desk may appear as a continuation of the Publicis-triggered scrutiny, but industry voices suggest the moment reflects a deeper structural reset rather than a standalone compliance check. A senior industry executive said the current tensions stem from how the ecosystem has been built over the past decade, rather than any one audit trigger.

Storyboard18

Mar

25th

2026

14:44

Management Changes, Emerging Tech, B2B Tag

Trade Desk adds Reddit CFO Drew Vollero to board of directors

VENTURA, Calif. - The Trade Desk (NASDAQ:TTD) announced Wednesday the appointment of Drew Vollero to its board of directors, according to a company press release. Vollero currently serves as Chief Financial Officer at Reddit, a position he has held since becoming the company’s first CFO.

Investing India

Mar

25th

2026

14:35

Management Changes, Emerging Tech, B2B Tag

The Trade Desk Appoints Drew Vollero to Board of Directors

VENTURA, Calif.--(BUSINESS WIRE)--Mar 25, 2026-- The Trade Desk (Nasdaq: TTD), the world’s leading independent advertising technology company, today announced the appointment of Drew Vollero to its board of directors. Vollero brings deep financial and operational expertise, with a proven track record of helping high-growth technology companies scale and navigate complex market dynamics.

Associated Press

Mar

25th

2026

11:09

The Trade Desk says Omnicom audits ‘have not identified any issues’

Omnicom has commissioned a third-party audit of The Trade Desk, as revealed in a client memo, following the DSP’s public spat with Publicis last week. Publicis disclosed it had audited The Trade Desk and alleged hidden fees linked to unauthorised features and services, sparking wider debate around transparency and billing practices in programmatic advertising.

MM+M

Mar

25th

2026

10:30

Regulatory and Legal, Emerging Tech

Omnicom audits confirm no billing discrepancies with The Trade Desk following industry scrutiny

Omnicom Media Group has completed a series of independent reviews into its partnership with The Trade Desk (TTD), finding no evidence of billing irregularities or contractual issues. The verification comes as major advertising holding companies ramp up oversight of their relationships with the demand-side platform (DSP) following recent industry-wide friction regarding transparency and fee structures.

Adgully

Mar

25th

2026

07:42

Emerging Tech, B2B Tag

Highlights from Relevant Digital: March Ad Tech Insights

At Relevant Digital, March has been full of meaningful discussions, hands-on testing and real-world insights across the ad tech landscape. From evolving header bidding strategies and new supply path dynamics to the growing role of AI and server-side, we’re seeing clear shifts in how publishers approach monetisation.

Relevant Digital

Mar

25th

2026

06:46

The Trade Desk Audit Dispute Deepens as Omnicom Finds No Issues

The Trade Desk has stated that audits conducted by Omnicom have not identified any issues, as scrutiny intensifies around billing practices in the programmatic advertising ecosystem. Omnicom recently commissioned a third-party audit of The Trade Desk, as revealed in a client memo, following the demand-side platform’s public dispute with Publicis Groupe , according to a report by Campaign Asia-Pacific.

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The Trade Desk's customers primarily consist of physical retail companies. Examples of The Trade Desk's customers include The Home Depot, Carrefour and Dollar General. The Trade Desk has commercial and technical partners like Tencent Holdings, Microsoft and DoorDash. Examples of The Trade Desk's suppliers include Snowflake and BrightLine.

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The Trade Desk

2025 Revenue

Founded

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Ownership

Deployments

News Summary:

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