BrightLine is a privately owned company headquartered in the US. Founded in 2003, it employs approximately 70 individuals, and reported $16.0M in revenue as of 2024. The company operates as a tier 2 media tech buyer, specializing in RTB and programmatic services. It functions as a provider of interactive television advertising services intended for the entertainment industry. The company develops, delivers, and measures interactive ads across the advanced-TV landscape, utilizing its proprietary plug-and-play platform.
On July 6, 2026, BrightLine partnered with Disney Advertising and State Farm to develop a custom advergame for the fifth and final season of FX’s “The Bear,” which is now available on FX and Hulu. Previously, on June 22, 2026, BrightLine noted that enhanced creative serves as an entry point in connected TV (CTV) advertising, urging advertisers to explore the limits of creative possibilities with advanced formats. This followed BrightLine's launch of Sequential Interactive Ads across all its formats on June 15, 2026, which allows for multiple active creative versions within a single campaign on connected TV. Earlier, on May 26, 2026, the company highlighted the significant evolution of TV advertising, where viewers can now shop, play, and engage directly from their remote controls, contrasting with the medium's historically static nature since the 1970s.
BrightLine offers 2 products in the ad tech and services and media tech industries. BrightLine's product portfolio comprises of RTB and programmatic and tV and streaming ad tech.
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BrightLine's revenues were less than $25M in 2024. Caretta Research has split BrightLine's revenue into 2 different product categories, the largest of which is supply side platform (SSP). For full access to BrightLine's revenue breakdown subscribe to Caretta Portal.
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BrightLine's customers primarily consist of physical retail, entertainment Providers and manufacturing companies. Examples of BrightLine's customers include Warner Bros. Discovery, Unilever and The Home Depot. BrightLine has commercial and technical partners like The Walt Disney Company, Apple and Samsung Device eXperience. BrightLine has suppliers like boostr.
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