BrightLine

http://www.brightline.tv
https://www.linkedin.com/company/brightline/

BrightLine, a privately owned company headquartered in the US, was founded in 2003 and employs approximately 70 individuals. The company reported $16.0M in revenue as of 2024, functioning as a tier 2 media tech buyer. It specializes in RTB and programmatic interactive television advertising services intended for the entertainment industry. The company creates, delivers, and measures dynamic, interactive ads across the entire advanced-TV landscape using its proprietary plug-and-play platform.

2024 Revenue

Founded

2003

Headcount

Headquarters

Primary Segment

RTB and programmatic

Ownership

Privately Owned

Deployments

News Summary:

BrightLine became an official Walmart Connect Partner on April 9, 2026, which allows advertisers to activate interactive, high-impact creative via the Walmart DSP. Previously, on February 3, 2026, the company expanded its collaboration with Disney Advertising to bring interactive, engagement-led ads to Disney+ live sports on FuboTV and programmatic inventory across Disney’s streaming properties, an approach designed for current TV viewing habits. Earlier in the year, at CES on January 4, 2026, BrightLine revealed upcoming TV ad experiences, including cutting-edge games, hyper-local interactivity, and an agentic platform built for scale, anticipating a new phase for in-stream ads on Connected TV. This followed a landmark partnership announced on December 8, 2025, with TF1 Groupe, through its free ad-supported streaming platform TF1+, to introduce interactive CTV formats to France. TF1+ is France's leading free streaming platform, serving 42 million monthly viewers.

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BrightLine offers 2 products in the ad tech and services and media tech industries. BrightLine's product portfolio comprises of tV and streaming ad tech and RTB and programmatic.

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BrightLine's revenues were less than $25M in 2024. Caretta Research has split BrightLine's revenue into 2 different product categories, the largest of which is supply side platform (SSP). For full access to BrightLine's revenue breakdown subscribe to Caretta Portal.

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May

4th

2026

01:00

Emerging Tech, B2B Tag

Brightline

POSSIBLE is a strong reminder that there is value in showing up in person. The BrightLine team was on the ground for three days at the Fontainebleau Miami Beach and Eden Roc Miami Beach, where the energy throughout the event was unmistakable.

BrightLine Partners

Apr

9th

2026

18:30

Emerging Tech, B2B Tag

Brightline

BrightLine is Now a Walmart Connect Partner We’re excited to announce that BrightLine is now an official Walmart Connect Partner, unlocking new opportunities for advertisers to activate interactive, high-impact creative through the Walmart DSP.

BrightLine Partners

Mar

24th

2026

18:30

Artificial Intelligence, B2B Tag

Brightline

Every time we go to SXSW, Austin delivers something that shifts our thinking. But this year felt different. This year, the conversation wasn’t about what’s coming; it was about what’s already here and what we do about it.

BrightLine Partners

Feb

3rd

2026

04:40

B2B Tag

Led Advertising Across Streaming and Live Sports With Disney Advertising — BrightLine

We’re excited to share that we are expanding our collaboration with Disney Advertising to bring interactive, engagement-led ads to Disney+, live sports on FuboTV, and programmatic inventory across Disney’s streaming properties. Engagement-led advertising is built for how people actually watch TV today — on the biggest screen in the home, remote in hand.

BrightLine Partners

Jan

4th

2026

14:31

Emerging Tech, B2B Tag

Ten years ahead, right on time — BrightLine

At CES, BrightLine reveals what’s next for the TV ad experience — cutting-edge games, hyper-local interactivity, and an agentic platform built for scale With streaming players locked in an ad format arms race that revolved largely around shoppability in 2025, in-stream ads on CTV are entering an exciting new phase in the coming year.

BrightLine Partners

Dec

8th

2025

18:30

Partnerships and Alliances, Emerging Tech

BrightLine and TF1 Groupe Bring Interactive CTV Advertising to France — BrightLine

BrightLine is excited to announce a landmark partnership with TF1 Groupe, through its free, ad-supported streaming platform TF1+, to bring interactive CTV formats to France for the very first time. With 42 million monthly viewers, TF1+ is France's leading free streaming platform, offering live TV channels and 35,000 hours of French and international content.

BrightLine Partners

Nov

4th

2025

18:30

CT_Monitor Company

BrightLine and Xumo Join Forces to Bring Interactive Ads to More CTV Viewers — BrightLine

We’re thrilled to share that BrightLine has partnered with Xumo, enabling brands to deliver interactive ad experiences across Xumo’s 350+ owned and operated channels. To learn more about this partnership, please reach out to sales@brightline.tv.

BrightLine Partners

Oct

15th

2025

18:30

CT_Monitor Company

Quantifying Curiosity: How Interactive CTV Ads Drive Measurable Brand Impact — BrightLine

Setting the Stage At this year’s Quantifying Curiosity panel during Advertising Week New York, BrightLine brought together leaders from Warner Bros. Discovery and MediaScience to answer one question driving the connected TV marketplace: Does interactivity really move the needle for advertisers? Hosted by Jenny Thompson, Director of Marketing at BrightLine, the discussion featured BrightLine Co-Founder and President Rob Aksman, Evan Giamanco, SVP of Ad Product & Revenue Strategy at Warner Bros.

BrightLine Partners

Jun

11th

2025

18:30

The Hidden Complexity Behind Interactive CTV Ads — BrightLine

Everyone talks about how engaging interactive CTV ads are. But few talk about how hard they are to build. CTV may look seamless to the viewer, but behind the scenes, it’s a fragile, tightly controlled environment.

BrightLine Partners

May

28th

2025

18:30

The Evolution of Shopping in CTV Advertising — BrightLine

Despite this extended decision window, CTV drives real impact: 79% of consumers say TV ads influence their purchasing decisions. Nearly half have made purchases after seeing a TV ad. Even if conversions aren’t instant, CTV plays a critical role in the purchase funnel.

BrightLine Partners

Apr

15th

2025

18:30

Holiday Advergame Drives 7.88% Engagement and 4x More QR Scans for National Retail Chain — BrightLine

Goal Standing out during the holiday season can be a challenge for brands, but this past winter, one national retail chain took a bold approach: launching its own advergame to stand out, while tracking performance through QR codes.

BrightLine Partners

Apr

2nd

2025

18:30

Partnerships and Alliances, New Offerings

BrightLine and Fuse Media Launch Interactive CTV Ads for Young, Multicultural U.S. Audiences — BrightLine

Partnership Enables Fortune 100 Brands to Drive Engagement with Young Multicultural Audiences through Innovative Advertising Formats NEW YORK, NY — April 3, 2025 — BrightLine, the industry standard for interactive Connected TV (CTV) advertising, has partnered with Fuse Media, a leading minority-owned and operated media company, to bring interactive CTV ads to advertisers seeking to engage young, culturally diverse audiences through innovative ad formats.

BrightLine Partners

BrightLine's customers primarily consist of entertainment Providers, manufacturing and physical retail companies. Examples of BrightLine's customers include The Home Depot, Unilever and Warner Bros. Discovery. BrightLine has commercial and technical partners like Samsung Device eXperience, The Walt Disney Company and Apple. BrightLine has suppliers like boostr.

Analysis

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Analysis

Data

BrightLine

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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