Accedo

News Summary:

Accedo recently explored the limitations of artificial intelligence in streaming app development, noting that while AI can create a basic OTT app with a clean UI, basic playback, and a content rail driven by a CMS in hours, human expertise is critical for post-development challenges like optimizing for devices such as Roku, passing DRM certification across multiple markets, ensuring stability during tentpole live events, and maintaining relevant recommendation engines. On June 10, Accedo, alongside Humans not Robots and the Institution of Engineering and Technology (IET), launched Ecoflow X, an independent entity for sustainability experimentation, which developed from an IBC Accelerator project. This follows the June 16 announcement by the XR Sports Alliance (XRSA), an initiative co-founded by Accedo, Qualcomm Technologies, and Host Broadcast Services (HBS) in June 2024, that it added a new cohort of members. The new members, including ActionStreamer, Antigravity, Creative Artists Agency (CAA), Freeride World Tour, HOVERAir, Manchester United, Pico, Rezzil, San Diego Wave FC, Specs Inc, and Trigger XR, bring the alliance's total membership to 33 organizations. Earlier in June, Accedo's Playback Podcast featured Edit Kovacs, VP of Europe and Latin America, and Michael Chan, VP of Operations North America, who discussed the extent of AI's capabilities in streaming and emphasized the necessity of "forward deployed engineering."