SmartyAds, a privately owned company headquartered in the US, was founded in 2013 and has approximately 90 employees. The company reported $6.8M in revenue as of 2024. Specializing in RTB and programmatic solutions, SmartyAds functions as a full-stack global-scale programmatic company providing advertising and monetization solutions for digital buyers and sellers across all channels, devices, and ad formats. The company also maintains offices in the UK and Ukraine.

Revenue

Founded

2013

Headcount

80

Headquarters

United States

Primary Segment

RTB and programmatic

Ownership

Privately Owned

Deployments

1

News Summary:

On June 10, 2026, SmartyAds DSP was characterized as a historical starting point for mid-market advertisers entering programmatic advertising. The platform gained recognition for its accessibility, minimal financial commitment, and a white-label tier for agencies.

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SmartyAds offers 4 products in the ad tech and services industry. SmartyAds's product portfolio comprises of RTB and programmatic.
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SmartyAds's revenues were less than $10M in 2024. Caretta Research has split SmartyAds's revenue into 3 different product categories, the largest of which is ad exchange. For full access to SmartyAds's revenue breakdown subscribe to Caretta Portal.
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SmartyAds has customers like Vesta Soft. SmartyAds has commercial and technical partners like Criteo, Opera and Google.

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