FreeWheel

https://www.freewheel.com/
https://www.linkedin.com/company/freewheel/

FreeWheel, a privately owned company headquartered in the US and a subsidiary of Comcast Xfinity, was founded in 2007 and operates with an estimated 1,400 employees. The company reported $2.1B in revenue as of 2024. FreeWheel functions as a tier 1 media tech buyer, specializing in TV and streaming ad tech, and includes Beeswax as a subsidiary. It provides cross-screen, omnichannel data and tech solutions for the addressable advertising industry.

2024 Revenue

Founded

2007

Headcount

1,392

Headquarters

Primary Segment

TV and streaming ad tech

Ownership

Privately Owned

Deployments

127

News Summary:

On April 30, Stagwell Inc. announced a unified technology infrastructure powered by FreeWheel, providing advertisers direct access to premium video and connected TV core infrastructure; this announcement referenced an earlier disclosure from April 27. Previously, on April 29, FreeWheel's 'Voice of the Viewer' report indicated approximately eighty percent consumer satisfaction with their overall streaming experience, attributing ad-supported tiers to keeping costs down. On April 28, FreeWheel debuted its Partner Portal, a centralized hub designed to enable partners to create, test, and scale solutions for premium publishers, supporting specialized applications for optimization, planning, and automation. Earlier on April 28, Stagwell detailed the completion of building an AI-powered, outcome-first TV advertising platform utilizing FreeWheel's technology. This integration aims to provide advertisers with faster activation, greater transparency, and predictable access to high-value inventory at scale within the converged premium TV market. An April 27 ad tech briefing also noted FreeWheel's recent announcement of its Partner Portal, which involves collaborations with companies including DanAds and Swivel to expand its ad tech services for marketers.

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FreeWheel offers 9 products in the media tech and ad tech and services industries. FreeWheel's product portfolio comprises of tV and streaming ad tech, RTB and programmatic and marketer and agency technology.

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FreeWheel's revenues were over $1B in 2024. Caretta Research has split FreeWheel's revenue into 6 different product categories, the largest of which is tV and streaming ad sales. For full access to FreeWheel's revenue breakdown subscribe to Caretta Portal.

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May

28th

2026

11:55

Emerging Tech

How to Leverage AI in Ad Insertion Workflows for Live Sports Streams at Scale

The extraordinarily high concurrence of viewership with tentpole live streams complicates every aspect of content production and delivery, and ad insertion is especially hard to scale, according to FreeWheel VP of product architecture Jeff Ellin and IAB Tech Lab EVP of product and COO Shailley Singh in this clip from Streaming Media Connect 2026, in large measure because of the pressure it puts on system responses not to add latency to the stream.

Streaming Media

May

20th

2026

06:45

Emerging Tech, Partnerships and Alliances, B2B Tag

Deterministic CTV Targeting Boosts 2026 Midterm Campaigns

DSPolitical, the Democratic‑focused voter‑targeting platform, and FreeWheel, Comcast’s TV‑ad technology, announced a partnership extension that lets political campaigns activate first‑party voter data across premium connected‑TV inventory in preparation for the 2026 midterm elections. A New Engine for Political CTV The collaboration gives campaigns a deterministic, household‑level identity framework that plugs voter data directly into FreeWheel’s Buyer Cloud and Identity Network.

Adtechedge

May

19th

2026

12:11

Emerging Tech, Partnerships and Alliances, B2B Tag

DSPolitical and FreeWheel Partner on Political CTV Ads

DSPolitical, a leading digital advertising company that works with Democrats, and FreeWheel have announced that they will be working together on political advertising in the runup to the mid-term elections. As part of the alliance, the two company are providing tools that give campaigns the ability to activate first-party voter data through FreeWheel Buyer Cloud and Identity Network to reach validated voters more precisely and at scale across connected TV (CTV) ahead of the 2026 midterm elections.

TVTechnology

May

14th

2026

08:30

Emerging Tech, B2B Tag

Why Supply-Side Curation Belongs at the Ad Server How the execution layer drives accuracy, efficiency, and buyer outcomes

Curation has been a buzzworthy topic in recent years, but as audiences fragment across apps and platforms, supply-side curation – when publishers or supply-side platforms package premium inventory layered with powerful data that enable more effective ad placements – has moved beyond just buzz to become a strategic pillar of programmatic buying.

Freewheel

May

5th

2026

03:30

Creating Better Streaming Ad Experiences: Why Viewer-Centric Approaches Matter More Than Ever

As streaming becomes the primary way audiences across Europe watch TV, one thing is clear: viewers are largely happy with today’s ad‑supported experience. New research from FreeWheel Viewer Experience Lab and Dynata shows strong momentum behind streaming adoption and growing comfort with AVOD.

Freewheel

May

1st

2026

22:13

Emerging Tech, Partnerships and Alliances

Stagwell Launches Unified Technology Infrastructure for Premium Video Advertising

Stagwell Inc. launched a unified technology infrastructure powered by FreeWheel on April 27 to provide advertisers with direct access to premium video and connected TV assets. As reported by Detik Finance, the integration aims to streamline the streaming advertising ecosystem through enhanced transparency and predictable inventory access.

Harianbasis (co)

Apr

30th

2026

16:01

Emerging Tech, B2B Tag

Stagwell (STGW) Announces Unified Technology Infrastructure

Stagwell Inc. (NASDAQ: STGW ) is one of the Most Undervalued Stocks Under $10 to Buy Right Now. On April 27, the company announced a unified technology infrastructure, which is powered by FreeWheel. This focuses on giving advertisers direct access to core infrastructure of premium video and connected TV.

Yahoo Finance

Apr

29th

2026

18:30

Emerging Tech

Viewers Are Satisfied with Streaming, but There’s Room to Improve the Ad Experience

FreeWheel’s recent ‘Voice of the Viewer’ report found that around eighty percent of consumers are satisfied with their overall streaming experience. And advertising is part of the reason why — alongside the choice and availability of streaming content, value for money was cited as a key strength of streaming, with ad-supported tiers helping to keep streaming costs down.

VideoWeek

Apr

28th

2026

06:23

New Offerings, Emerging Tech

FreeWheel debuts Partner Portal to boost streaming ad platform

FreeWheel, a leading global technology platform for the streaming advertising ecosystem, today announced the launch of Partner Portal, a centralised hub that enables partners to create, test and scale solutions for premium publishers. Partner Portal Partner Portal accelerates innovation by facilitating the creation of specialised, publisher‑specific applications on top of FreeWheel’s operating system, spanning areas such as optimisation, planning, and automation to address the distinct needs and objectives of the premium TV ecosystem.

Mediashotz

Apr

28th

2026

05:53

Partnerships and Alliances, New Offerings, Artificial Intelligence, B2B Tag

Stagwell Builds AI-Powered, Outcome-First TV Advertising Platform with FreeWheel

Stagwell has built a unified technology infrastructure powered by FreeWheel, the leading global technology platform for the streaming advertising ecosystem, to give advertisers direct access to the core infrastructure of premium video and connected TV. The integration enables faster activation, greater transparency, and more predictable access to high‑value inventory at scale, setting a new standard for how premium TV advertising operates in today's converged market.

Little Black Book

Apr

27th

2026

22:31

Emerging Tech, B2B Tag

Ad Tech Briefing: Meta and Pinterest showcase CTV possibilities at ad tech’s Miami jamboree

Then there’s Comcast-owned FreeWheel, which recently announced its Partner Portal, with companies including DanAds and Swivel, to further woo marketers, both small and large, toward its sprawling suite of ad tech services. Across the industry, large platforms are converging on a similar strategy — extending performance advertising capabilities, long honed in mobile and social environments, into CTV.

Digiday

Apr

27th

2026

07:32

Partnerships and Alliances, New Offerings, Artificial Intelligence, B2B Tag

Stagwell (STGW) Builds AI-Powered, Outcome-First TV Advertising Platform with FreeWheel

Stagwell Media Platform integrates with FreeWheel to streamline CTV, linear, and live sports advertising NEW YORK CITY, NY / ACCESS Newswire / April 27, 2026 / Stagwell (NASDAQ:STGW), the global challenger network transforming marketing through AI, today announced a unified technology infrastructure powered by FreeWheel , the leading global technology platform for the streaming advertising ecosystem, to give advertisers direct access to the core infrastructure of premium video and connected TV.

Associated Press

FreeWheel's customers primarily consist of telecoms companies. Examples of FreeWheel's customers include Charter Communications, Comcast Xfinity and AT&T. FreeWheel has commercial and technical partners like Comcast Technology Solutions (CTS), AMC Networks and Comscore.

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