FreeWheel

https://www.freewheel.com/
https://www.linkedin.com/company/freewheel/

FreeWheel, a privately owned entity headquartered in the United States, operates as a subsidiary of Comcast Xfinity and includes Beeswax among its subsidiaries. Founded in 2007, the company employs approximately 1,400 individuals and reported $2.1 billion in revenue as of 2024. The company specializes in TV and streaming ad technology, functioning as a global provider of cross-screen, omnichannel data and tech solutions for the addressable advertising industry.

Revenue

Founded

2007

Headcount

1,428

Headquarters

United States

Primary Segment

TV and streaming ad tech

Ownership

Privately Owned

Deployments

127

News Summary:

On July 9, 2026, FreeWheel contributed to discussions regarding the industry's alignment on artificial intelligence's transformative role in TV advertising. This followed news on July 7, 2026, about Channel 4's integration with FreeWheel Buyer Cloud, designed to combine premium broadcaster inventory with streamlined, data-driven programmatic access, addressing increased fragmentation and rising expectations for transparency and performance. Earlier, on June 25, 2026, FreeWheel's Partner Spotlight featured DanAds' co-founder, who explained how DanAds' integration with the FreeWheel Partner Portal assists publishers in moving beyond traditional ad-sales models. These developments came after Channel 4 signed five ad-tech partnerships on June 24, 2026, which included FreeWheel, Amazon Ads, Hawk, PubMatic, and Yahoo DSP, to expand programmatic access to its premium advertising inventory and make its video-on-demand ad inventory available on more buying platforms.

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FreeWheel offers 9 products in the ad tech and services and media tech industries. FreeWheel's product portfolio comprises of RTB and programmatic, tV and streaming ad tech and marketer and agency technology.

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FreeWheel's revenues were over $1B in 2024. Caretta Research has split FreeWheel's revenue into 6 different product categories, the largest of which is tV and streaming ad sales. For full access to FreeWheel's revenue breakdown subscribe to Caretta Portal.

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Jul

23rd

2026

08:30

B2B Tag, Marketing and Promotional Activities

Precision, Scale, and Performance: Programmatic Streaming TV in the 2026 Midterms

Political advertising spend is projected to reach nearly $11 billion this year, with streaming/CTV expected to account for 24% of the total cycle spending and the only media type expected to see an increase from 2024.

Freewheel

Jul

23rd

2026

05:36

Emerging Tech, Artificial Intelligence, B2B Tag, Partnerships

DanAds Featured in FreeWheel Partner Spotlight on the Future of AI

Peo Persson, Co-founder and CCO at DanAds, shares how the FreeWheel integration and AI-first approach are helping premium publishers unlock new revenue at scale. DanAds Co-founder and CCO, Peo Persson, was recently featured in a Partner Spotlight interview on the FreeWheel blog, sharing how DanAds integration with FreeWheel Partner Portal is helping publishers move beyond legacy ad-sales models and what comes next.

Danads

Jul

23rd

2026

02:56

Emerging Tech, B2B Tag, Events and Conferences, Partnerships

A Decade of Innovation and Partnership: TF1 and FreeWheel on the Future of Premium Video

As European broadcasters continue their evolution into streaming-first media businesses, delivering premium advertising experiences across an increasingly complex video landscape requires strong collaboration, technological agility, and a shared vision for the future. From cross-platform monetization to performance-driven trading, the industry is entering a new era of innovation and scale.

Freewheel

Jul

20th

2026

03:30

Artificial Intelligence, B2B Tag, Events and Conferences

How AI, Performance and Global Coordination Are Reshaping Premium Video

As the premium video ecosystem continues to evolve, global advertisers, agencies, and media owners face growing pressure to execute campaigns seamlessly across markets while meeting rising expectations around performance, accountability, and speed. At Cannes Lions 2026, egta’s Director General, Katty Roberfroid , joined Emmanuel Josserand to explore what’s next for premium TV and video advertising in a candid conversation recorded at FreeWheel Beach.

Freewheel

Jul

14th

2026

08:30

Artificial Intelligence, B2B Tag

What Sellers Want from AI

AI is quickly becoming part of the engine behind modern media, but for sell-side teams, the real story is just taking shape. From forecasting demand to optimizing yield, innovation is accelerating quickly, but speed doesn’t always equal alignment.

Freewheel

Jul

9th

2026

01:00

Artificial Intelligence, B2B Tag, Marketing and Promotional Activities

Is the Industry Aligned on AI’s Role in TV Advertising?

Everyone knows that AI is rapidly transforming many parts of the advertising industry, TV advertising included, and we’ve heard plenty of speculation over the past few years around where we’re going to see the most impact.

VideoWeek

Jul

7th

2026

02:31

B2B Tag

Partner Spotlight: Q&A with Channel 4

Both broadcasters and advertisers alike are navigating increased fragmentation, rising expectations around transparency and performance, and a growing need for flexible buying pathways. Against this backdrop, Channel 4’s integration with FreeWheel Buyer Cloud represents an important step forward – bringing together premium broadcaster inventory with more streamlined, data-driven programmatic access.

Freewheel

Jun

30th

2026

09:00

Emerging Tech, B2B Tag

Programmatic Linear TV Drives Measurable Outcomes for dentsu

The ultimate goal for advertising has always been to deliver the right message to the right person at the right time. Traditional linear TV has long excelled at this due to its scale and ability to bring brands into shared, high-impact moments.

Freewheel

Jun

25th

2026

07:10

Emerging Tech, Partnerships and Alliances, B2B Tag

DanAds Featured in FreeWheel Partner Spotlight on the Future of AI

DanAds Co-founder and CCO, Peo Persson, was recently featured in a Partner Spotlight interview on the FreeWheel blog, sharing how DanAds integration with FreeWheel Partner Portal is helping publishers move beyond legacy ad-sales models and what comes next.■

Danads

Jun

24th

2026

15:07

Emerging Tech, Partnerships and Alliances, B2B Tag

Channel 4 signs five ad-tech deals for programmatic access

Channel 4 has signed five ad-tech partnerships to expand access to its premium advertising inventory, adding Amazon Ads, FreeWheel, Hawk, PubMatic and Yahoo DSP to its programmatic sales network. The deals open Channel 4's video-on-demand ad inventory to more buying platforms, giving advertisers more ways to buy campaigns around its programming.

CMOtech UK

Jun

24th

2026

11:22

B2B Tag

Partner Spotlight: Q&A with Swivel

We’re continuing to showcase how inaugural Partner Portal members are using the hub to bring their capabilities to market. In this discussion, Tom St. John, Executive Director, Strategic Partnerships at FreeWheel and Frans Vermeulen, President at Swivel explored how the integration helps publishers tap into AI-powered tools to automate and optimize operations at scale.

Freewheel

Jun

23rd

2026

09:00

Emerging Tech, Artificial Intelligence, B2B Tag

Agentic AI Workflows and the Future of Streaming Ad Tech

AI is bringing a new coordination layer to ad tech that is impacting every area of the streaming monetization workflow, including executing transactions, preparing inventory, understanding audience, and improving campaigns and measurement. Media planning is moving from static spreadsheets to living systems.

Streaming Media

FreeWheel's customers primarily consist of telecoms companies. Examples of FreeWheel's customers include Comcast Xfinity, AT&T and Charter Communications. FreeWheel has commercial and technical partners like Comscore, AMC Global Media and Comcast Technology Solutions (CTS).

Analysis

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News Summary:

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