FreeWheel

https://www.freewheel.com/
https://www.linkedin.com/company/freewheel/

FreeWheel, a privately owned company headquartered in the US, with Comcast Xfinity as its parent company, was founded in 2007, employs approximately 1400 individuals, and reported $2.1B in revenue as of 2024. It operates as a tier 1 media tech buyer, specializing in TV and streaming ad tech. The company provides cross-screen, omnichannel data and tech solutions for the addressable advertising industry.

2024 Revenue

Founded

2007

Headcount

1,392

Headquarters

Primary Segment

TV and streaming ad tech

Ownership

Privately Owned

Deployments

126

News Summary:

On March 20, 2026, FreeWheel detailed how its Model Context Protocol (MCP) server provides a secure foundation for partners to develop differentiated AI capabilities, facilitating innovation in the streaming advertising ecosystem by transforming premium video transactions with increased intelligence and automation. Previously, on March 18, FreeWheel announced a direct integration with Tunnl to provide political and issues-based advertisers streamlined access to Tunnl’s syndicated audiences within FreeWheel buying workflows across premium CTV, a move aimed at supporting 2026 campaigns. This followed news from March 16, when PMG began piloting FreeWheel's artificial intelligence agent infrastructure. This infrastructure, which leverages intelligence tools and FreeWheel’s Model Context Protocol server, aims to streamline premium video transactions, enabling buyers to optimize performance in real time and automate workflows.

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FreeWheel offers 9 products in the ad tech and services and media tech industries. FreeWheel's product portfolio comprises of marketer and agency technology, tV and streaming ad tech and RTB and programmatic.

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FreeWheel's revenues were over $1B in 2024. Caretta Research has split FreeWheel's revenue into 6 different product categories, the largest of which is tV and streaming ad sales. For full access to FreeWheel's revenue breakdown subscribe to Caretta Portal.

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Mar

26th

2026

04:40

Emerging Tech

CTV now delivers half of Europe’s premium video ad views

The latest Video Marketplace Report (VMR) published by FreeWheel, has highlighted the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content. The data set used for this report is one of the largest available on the usage and monetisation of professional, rights-managed ad-supported video content worldwide and is based on aggregated advertising data collected through the FreeWheel platform.

Mediashotz

Mar

24th

2026

10:30

Emerging Tech, B2B Tag

Unlocking the Value of Programmatic Pause Ads: Why Standardization Matters

In an industry obsessed with capturing attention, publishers may be underutilizing one of the most valuable moments in the streaming experience: the pause. As competition for viewer attention intensifies, this simple viewer action reveals a powerful opportunity that has long been hiding in plain sight.

Freewheel

Mar

22nd

2026

16:59

Emerging Tech, B2B Tag

The privacy pub test: Nine, WPP Media & FreeWheel on adTech

The Australian AdTech landscape stands at a critical juncture. We boast one of the most advanced programmatic ecosystems in the world, particularly within connected television (CTV). However, this reliance on the open internet also brings forth certain systemic challenges.

Mediaweek

Mar

22nd

2026

16:59

Emerging Tech, B2B Tag

The privacy pub test: Nine, WPP & FreeWheel on adTech evolution

Mediaweek

Mar

20th

2026

07:45

Artificial Intelligence, B2B Tag

How FreeWheel’s Open Foundation Is Enabling Its Partners to Build Differentiated AI Capabilities

Agentic AI is transforming how premium video is being bought and sold, bringing more intelligence and automation than ever before. And FreeWheel’s Model Context Protocol (MCP) server is providing a secure foundation that allows partners to build differentiated AI capabilities while driving innovation across the streaming advertising ecosystem.

Freewheel

Mar

18th

2026

07:53

Partnerships and Alliances, Emerging Tech, B2B Tag

FreeWheel Integrates Tunnl Audiences to Accelerate Political and Public Affairs Targeting Across CTV for 2026 Campaigns

FreeWheel, the leading global technology platform for the streaming advertising ecosystem, announced a direct integration with Tunnl, giving political and issues-based advertisers streamlined access to Tunnl’s syndicated audiences within FreeWheel buying workflows across premium CTV. “As campaigns and issues-focused organizations head toward the 2026 midterms, speed and flexibility are key,” said Michelle Eule, Executive Director, Data and Measurement Partnerships at FreeWheel.

MarTech Series

Mar

18th

2026

06:30

Partnerships and Alliances, Emerging Tech, B2B Tag

Integration with Tunnl

In adding latest data partner to its platform, FreeWheel cements position as a one-stop shop for political buyers targeting audiences with precision at scale and a streamlined process from strategy to activation. FreeWheel, the leading global technology platform for the streaming advertising ecosystem, today announced a direct integration with Tunnl, giving political and issues-based advertisers streamlined access to Tunnl’s syndicated audiences within FreeWheel buying workflows across premium CTV.

Freewheel

Mar

16th

2026

15:33

Partnerships and Alliances, Artificial Intelligence, B2B Tag

focused repositioning, Freewheel partnership – RetailWit

The independent agency is piloting an AI agent infrastructure from Freewheel designed to streamline premium video transactions. View Original Article

Retailwit

Mar

16th

2026

05:30

Business Expansion, Partnerships and Alliances, Artificial Intelligence, B2B Tag

PMG eyes expansion with AI-focused repositioning, Freewheel partnership

Dive Brief: PMG is piloting a new artificial intelligence agent infrastructure from Comcast technology platform FreeWheel that is designed to streamline premium video transactions, according to a press release . The infrastructure, which is powered by a suite of intelligence tools and FreeWheel’s Model Context Protocol server, embeds AI within premium video transactions to help buyers optimize performance in real time and automate workflows.

Marketing Dive

Mar

15th

2026

18:30

Emerging Tech, B2B Tag

FreeWheel’s Alex Ibarguen: CTV Fragmentation Is ‘Very Much an Identity Problem’ – Beet.TV

Connected TV’s fragmentation challenges extend beyond inventory distribution to fundamental identity resolution issues that erode audience fidelity as buyers extend campaigns across multiple activation endpoints. “The fragmentation problem in CTV is real, but we as an industry often talk about it as an inventory problem, but it’s very much an identity problem as well,” Alex Ibarguen, director, platform sales, independent & political agencies at FreeWheel, told Beet.TV contributor David Kaplan.

Beet.TV

Mar

14th

2026

20:37

Partnerships and Alliances, New Offerings, Artificial Intelligence

FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG

FreeWheel this week launched an AI agent infrastructure for the streaming advertising market, built around a new Model Context Protocol (MCP) server and a suite of what the company calls Intelligence tools. The announcement, made on March 11, 2026, positions FreeWheel - a Comcast company - as one of the first premium video ad technology platforms to embed AI agents directly into the transactional layer of its platform, rather than layering them on top as a separate interface.

PPC Land

Mar

13th

2026

11:21

B2B Tag

How FreeWheel’s Streaming Hub Marketplace trebled SkyShowtime’s ad impressions

SkyShowtime wanted to expand their ad business but did not have local sales teams available on the ground. Their goal was to grow their ad business into new markets and unlock new sources of demand. By partnering with FreeWheel, SkyShowtime were able to utilize strong regional relationships and enable publisher-to-publisher deals.

Freewheel

FreeWheel's customers primarily consist of telecoms companies. Examples of FreeWheel's customers include AT&T, Comcast Xfinity and Charter Communications. FreeWheel has commercial and technical partners like Comcast Technology Solutions (CTS), Comscore and AMC Networks.

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FreeWheel

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