Cadent

http://www.thenewcadent.com
https://www.linkedin.com/company/wearecadent/

Cadent, also known as BlackArrow, is a US-based, privately owned company with Novacap as its parent company and AdTheorent as a subsidiary. Founded in 2005, it employs approximately 710 individuals and reported $450.0M in revenue as of 2024. As a tier 1 media tech buyer, the company specializes in data, targeting, and identity solutions, functioning as a provider of data-driven solutions for buying and selling TV advertising across cable, broadcast, and CTV.

Revenue

Founded

2005

Headcount

748

Headquarters

United States

Primary Segment

Data, targeting and identity

Ownership

Privately Owned

Deployments

News Summary:

On July 7, 2026, Speedeon Data audiences became available for activation through the Cadent Platform. Previously, on June 28, 2026, an abstract titled "Cadent: Managing AI Transformation in the Connected TV Advertising Industry" was posted; written on June 5, 2026, the abstract detailed how Michael Michelini, Cadent's Senior Vice President, prepared to speak at a Fordham University technology roundtable in late 2025 regarding AI transformation within the Connected TV advertising sector. Earlier, on June 16, 2026, NIQ and its majority-owned joint venture MRI-Simmons announced an expanded relationship with Cadent to help advertisers plan and activate precise, insight-driven audiences via the Cadent Platform. This collaboration distributes audiences informed by NIQ’s omnichannel purchase-based insights alongside audiences derived from MRI-Simmons’ consumer research, with MRI-Simmons contributing its 60 years of experience and extensive dataset on U.S. consumers.

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Cadent offers 3 products in the ad tech and services industry. Cadent's product portfolio comprises of RTB and programmatic, data, targeting and identity and marketer and agency technology.

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Cadent's revenues were less than $500M in 2024. Caretta Research has split Cadent's revenue into 3 different product categories, the largest of which is data clean rooms, identity resolution and audience activation. For full access to Cadent's revenue breakdown subscribe to Caretta Portal.

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Jul

7th

2026

01:00

Emerging Tech, Partnerships and Alliances, B2B Tag

Speedeon Selects Cadent as Preferred Activation & Data Marketplace Platform, Audiences Now Available for Immediate Use

Speedeon Data audiences are now available for activation through the Cadent Platform.

MarCom World

Jun

28th

2026

01:00

Emerging Tech, Artificial Intelligence

Cadent: Managing AI Transformation in the Connected TV Advertising Industry

Cadent: Managing AI Transformation in the Connected TV Advertising Industry 13 Pages Posted: 28 Jun 2026 Date Written: June 05, 2026 Abstract In late 2025, Michael Michelini, Senior Vice President at Cadent, prepared to speak at a technology roundtable hosted by Fordham University.

SSRN

Jun

19th

2026

01:00

B2B Tag

briefd: Market Research & Insights (6-18-26)

Welcome to briefd: Market Research & Insights – your weekly intelligence briefing on the market research industry. Each week, we scan leading MR publications, blogs, and news sources to surface the developments that matter. Please note, briefd is AI-generated and may occasionally make mistakes.

Emporia Learning

Jun

17th

2026

01:00

Emerging Tech, Partnerships and Alliances, B2B Tag

NIQ Extends Cadent Partnership for Audience Targeting

NIQ and its majority-owned joint venture MRI-Simmons have expanded their partnership with predictive advertising platform Cadent, promising advertisers the ability to plan and activate 'precise, insight driven audiences' through the Cadent platform. MRI Simmons provides data on US consumers, with 60 years of experience and a huge data set which is widely for consumer profiling, media planning, audience research and audience development.

MrWeb

Jun

16th

2026

08:29

Emerging Tech, Partnerships and Alliances, B2B Tag

NIQ and MRI-Simmons Announce Expansion of Relationship with Cadent to Power Advanced Audience Targeting

NIQ (NYSE: NIQ), MRI‑Simmons, and Cadent today announced an expansion of their relationship to help advertisers plan and activate precise, insight-driven audiences through the Cadent Platform. The collaboration distributes audiences informed by NIQ’s omnichannel purchase‑based insights alongside audiences derived from MRI‑Simmons’ consumer research through the Cadent Platform to support more effective audience targeting across channels, platforms, and devices.■

NielsenIQ

Jun

16th

2026

07:30

Partnerships and Alliances, Emerging Tech, Big Data/Analytics, B2B Tag

NIQ and MRI-Simmons Announce Expansion of Relationship with Cadent to Power Advanced Audience Targeting

NIQ (NYSE: NIQ), MRI‑Simmons, and Cadent today announced an expansion of their relationship to help advertisers plan and activate precise, insight driven audiences through the Cadent Platform. The collaboration distributes audiences informed by NIQ’s omnichannel purchase‑based insights alongside audiences derived from MRI‑Simmons’ consumer research through the Cadent Platform to support more effective audience targeting across channels, platforms, and devices.

Wallstreet Online

Jun

16th

2026

05:30

Emerging Tech, Partnerships and Alliances, B2B Tag

NIQ and MRI-Simmons Announce Expansion of Relationship with Cadent to Power Advanced Audience Targeting

NIQ and MRI-Simmons Announce Expansion of Relationship with Cadent to Power Advanced Audience Targeting NIQ (NYSE: NIQ), MRI‑Simmons, and Cadent today announced an expansion of their relationship to help advertisers plan and activate precise, insight driven audiences through the Cadent Platform.

Morningstar

Jun

16th

2026

02:08

Big Data/Analytics, Partnerships and Alliances, B2B Tag

NIQ and MRI-Simmons Announce Expansion of Relationship with Cadent to Power Advanced Audience Targeting

Mrisimmons

Jun

16th

2026

00:30

Partnerships and Alliances, Emerging Tech, New Offerings, B2B Tag

Simmons Announce Expansion of Relationship with Cadent to Power Advanced Audience Targeting

NielsenIQ

Dec

16th

2025

11:24

B2B Tag

How a State Tourism Board Reached 4.7M Households with 95% Unique Reach Using Predictive, Cross-Screen Media

The travel and tourism industry has emerged as one of the most aggressive investors in connected TV advertising. Nielsen's Annual Marketing Report found that travel brands are leading across industries in their intent to increase CTV spending in 2025.

Cadent

Oct

1st

2025

14:51

Big Data/Analytics, Artificial Intelligence

Cadent Closes Upfront with Double-Digit Growth, Powered by Predictive AI Across TV and Digital

Cadent , the predictive advertising company, announced the close of its annual Upfront with 26% year over year growth as advertisers embrace an approach that unifies audiences across all media to improve holistic business outcomes. Cadent’s Predictive Intelligence — anchored in 15 years of machine learning across 22,000 custom models — scores impressions before they are purchased and continuously optimizes campaigns in real time.

MarTech Series

Sep

30th

2025

07:45

Regulatory and Legal

REG - Cadent Finance PLC Cadent Gas Limited - Publication of Suppl.Prospcts

Cadent Finance plc (Legal Entity Identifier: 5493005M8TJ0J6IMUF67) 30 September 2025 Publication of Supplementary Prospectus The following Supplementary Prospectus has been approved by the Financial Conduct Authority and is available for viewing: Supplementary Prospectus dated 30 September 2025 (the "Supplementary Prospectus") relating to the £7,000,000,000 Euro Medium Term Note Programme of Cadent Finance plc, guaranteed by Cadent Gas Limited.

TradingView

Cadent's customers primarily consist of broadcast television and radio and media and TV services companies. Examples of Cadent's customers include Dish Network and Allen Media Broadcasting. Cadent has commercial and technical partners like Neustar, Epsilon and Acxiom. Examples of Cadent's suppliers include Telestream and boostr.

Example Customers

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Example Suppliers

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Example Partners

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Analysis

Data

Analysis

Data

Cadent

Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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Example Customers

Example Suppliers

Example Partners

Analyst insight reports