Basis Technologies, a privately owned company headquartered in the United States, was founded in 2001 and employs approximately 1380 individuals, having reported $475.0M in revenue as of 2024. The company, formerly known as Centro, specializes in RTB and programmatic solutions, functioning as a global provider of workflow automation, intelligence, and programmatic trading solutions for the marketing industry. Its technology platform is designed to consolidate digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social campaigns.
On September 16, 2026, Basis executive Mike Olson, alongside PHD's Emily Costello, advocated for agentic AI to deliver tangible business outcomes rather than merely appearing busy. Speaking at the Cannes Lions International Festival of Creativity, they urged the industry to transition from isolated AI experiments to systems that drive actual results. Previously, on September 2, 2026, Basis was shortlisted for The Drum B2B World Fest Awards, with its 'Seamless' campaign nominated in the 'The Creative Aces - Integrated Campaign $0.5-2.5m' category.
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Basis Technologies offers products in the ad tech and services industry. Basis Technologies's product portfolio comprises of RTB and programmatic.
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Basis Technologies's revenues were less than $1B in 2024. All the revenue comes from demand side platform (DSP).
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