Basis Technologies

Basis Technologies

https://basis.com/
https://www.linkedin.com/company/basis-technologies/

Basis Technologies, a privately owned company headquartered in the US, was founded in 2001. Formerly known as Centro, it employs approximately 1380 individuals and reported $475.0M in revenue as of 2024. The company specializes in RTB and programmatic solutions, functioning as a global provider of workflow automation, intelligence, and programmatic trading solutions for the marketing industry. Its technology platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social campaigns.

2024 Revenue

Founded

2001

Headcount

1,377

Headquarters

US

Primary Segment

RTB and programmatic

Ownership

Privately Owned

News Summary:

On March 20, 2026, Sean Duggan and Kristin Battersby from the Candidates & Causes Team hosted a deep dive into the 2026 political audio advertising marketplace, sharing insights and best practices for leveraging audio, including streaming and podcasting, to effectively reach voters. Previously, on March 18, discussions highlighted the evolution of commerce media beyond retail, expanding into travel, payments, and other transaction-rich sectors, noting its ability to provide advertisers with highly targeted audiences at scale through first-party data. This followed the company's hiring of 13 individuals via Paraform on March 16 to build AI agents for accounting, tax, and audit workflows, addressing industry complexity and talent shortages by aiming to boost efficiency. Earlier, on March 15, Basis reached a $1.15 billion valuation, achieving "unicorn" status, after securing $100 million in a Series B funding round led by Accel, with participation from GV and Khosla Ventures. Accel partner Miles Clements and Khosla Ventures’ Keith Rabois will join the board.

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Basis Technologies offers products in the ad tech and services industry. Basis Technologies's product portfolio comprises of RTB and programmatic.

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Basis Technologies's revenues were less than $1B in 2024. All the revenue comes from demand side platform (DSP).

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Mar

25th

2026

13:49

Artificial Intelligence

Winning the Modern Agency Pitch

In this episode of Adtech Unfiltered, Malorie Benjamin, Chief Transformation Officer at Dixon Schwabl + Company, joins host Noor Naseer to unpack how the agency pitch process is evolving. She shares how data, AI, and predictive modeling are reshaping the way agencies approach new business, why many clients are still stuck on last-click attribution, and how transparency can build trust in programmatic buying.

Basis Technologies

Mar

24th

2026

16:32

Emerging Tech, B2B Tag

Programmatic Advertising 101

Key Takeaways: A DSP is an automated platform where advertisers and agencies purchase digital ad inventory like banner ads, mobile ads, and video. DSPs use real-time bidding (RTB) to buy ad impressions instantly and efficiently across multiple sites simultaneously.

Basis Technologies

Mar

23rd

2026

11:16

Funding Activities, Artificial Intelligence, B2B Tag

The first agentic AI unicorn is an accounting company

The first AI company to reach a billion-dollar valuation on agents alone isn’t building chatbots, coding tools, or image generators. It’s doing tax returns. Basis raised $100 million on February 24 at a $1.15 billion valuation.

Mar

20th

2026

10:30

Basis 2026 Political Advertising Bootcamp: Winning with Audio

Sean Duggan and Kristin Battersby from the Basis Candidates & Causes Team host a deep dive into the political audio advertising marketplace heading into the 2026 midterm elections. They share insights and best practices for how to effectively leverage audio—including streaming, podcasting and more—to reach voters and win this November.

Basis Technologies

Mar

18th

2026

09:10

Artificial Intelligence, B2B Tag

Beyond Retail: The Rise of Commerce Media

Key takeaways: Commerce media has evolved well beyond retail, expanding into travel, payments, and other transaction-rich sectors. Because commerce media is powered by first-party data, it gives advertisers access to highly targeted, relevant audiences at scale.

Basis Technologies

Mar

16th

2026

18:30

Artificial Intelligence, B2B Tag

How Basis made 13 hires with Paraform to build AI for accounting

Basis is building AI agents for accounting, tax, and audit workflows - an industry that is both foundational and under enormous pressure. As accounting work becomes more complex and the profession faces mounting talent shortages, Basis is building systems that help accountants move faster and operate more efficiently.

Mar

15th

2026

18:30

Funding Activities, Artificial Intelligence

Basis Reaches Unicorn Status with $100M Round as Accounting Firms Adopt AI Agents

Basis has raised $100 million in a Series B round led by Accel, bringing the company to a $1.15 billion valuation. GV, Khosla Ventures, and other investors also participated, and Accel partner Miles Clements will join the board alongside Khosla Ventures’ Keith Rabois.

The Financial Technology Report

Mar

12th

2026

02:45

Events, B2B Tag

BASIS hosts iftar to strengthen ICT sector networking

The Bangladesh Association of Software and Information Services (BASIS) brought together leaders from across the nation's technology landscape at an iftar in the capital on 11 March, aiming to deepen collaboration and drive growth in the country's information and communication technology sector.

The Business Standard

Mar

11th

2026

22:30

Funding Activities, Robotics, B2B Tag

While OpenAI Shattered Records, Robotics and Semiconductor Startups Quietly Added The Most New Unicorns In February

0 Shares AI frontier labs continued to lead The Crunchbase Unicorn Board last month in terms of dollars spent and valuations, but it was hardware — robotics and semiconductors — that added the largest number of new billion-dollar companies in February.

Mar

11th

2026

15:55

Artificial Intelligence, B2B Tag

What Do Marketers Need to Know About Advertising in AI Environments?

For years, advertising in AI-powered environments was limited if not largely nonexistent. But after a flurry of activity over the past few months, that’s no longer the case: Many chatbots and AI-generated search results are now ad-supported (or will be soon), and the pace of change is accelerating.

Basis Technologies

Mar

11th

2026

13:34

Funding Activities, Capital Investment, Artificial Intelligence, Robotics, B2B Tag

Nearly 40 Startups Become Unicorns This Year

The unicorn factory is humming again. Nearly 40 startups have crossed the $1 billion valuation mark this year, a sharp rebound driven by AI infrastructure, applied robotics, healthcare platforms, and a thaw in late-stage venture appetite.

Mar

10th

2026

11:00

Funding Activities, Artificial Intelligence

Basis Raises $100M at a $1.15B Valuation as Accounting Firms Adopt End-to-End Agents Across Accounting, Tax, and Audit

Basis demonstrates first AI to complete end-to-end tax return NEW YORK–(BUSINESS WIRE)–Basis, the leading AI agent platform for accountants, has raised $100 million in Series B funding at a $1.15 billion valuation. The round was led by Accel (Miles Clements), along with GV (Google Ventures) and Lloyd Blankfein, and with Khosla Ventures (Keith Rabois and Vinod Khosla) and other existing backers doubling down.

Intelligence360

Basis Technologies has commercial and technical partners like Vistar Media, LiveRamp and FreeWheel.

Example Partners

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