Basis Technologies is a Privately Owned, US-headquartered company, founded in 2001, employs approximately 1380 individuals, and reported $475.0M in revenue as of 2024. Formerly known as Centro, the company specializes in RTB and programmatic, functioning as a global provider of workflow automation, intelligence, and programmatic trading solutions for the marketing industry. Its technology platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social campaigns.
On April 24, 2026, Basis commented on how artificial intelligence is reshaping traditional agency models, suggesting that successful agencies will leverage AI to amplify unique differentiators and adopt output- and performance-based pricing over commission or billable-hour models that better reflect the value they deliver. Previously, on April 22, the company detailed a collaboration with Comscore, where they assisted a political marketing and advertising agency in California. This effort utilized CTV to reach 4.5 million local voters cost-effectively for a high-profile ballot initiative, extending reach beyond saturated linear environments. This followed Basis's April 21 announcement that it appointed Christian Hendricks as President. Hendricks, who previously served on the Basis Board of Directors, will accelerate the growth of its autonomous advertising system, focusing on driving commercial expansion and operational scale for its AI-driven media management platform across agencies and brands.
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Basis Technologies offers products in the ad tech and services industry. Basis Technologies's product portfolio comprises of RTB and programmatic.
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Basis Technologies's revenues were less than $1B in 2024. All the revenue comes from demand side platform (DSP).
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