Simpli.fi, also known as Simplifi, is a privately held US-based company founded in 2010. It offers programmatic advertising solutions across various channels including connected TV (CTV), addressable advertising, mobile, video, display, native, and audio. The company also provides omnichannel managed services and workflow software. Backed by GTCR and Blackstone, Simpli.fi employs approximately 530 people and reported revenues of around $100 million in 2023.
On September 16, 2025, the company announced its selection as a finalist for the “Most Innovative Use of CTV Technology” award in the 2025 AdExchanger Awards. A holiday guide was released in anticipation of the fourth quarter, weeks before its official start on September 18, 2025. In April 2021, the company worked with a Florida automotive dealer on a Memorial Day sales campaign.
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