Viant Technology

http://www.viantinc.com
https://www.linkedin.com/company/viant-technology/

Viant Technology, a publicly owned company headquartered in the United States, founded in 1999, employs approximately 390 individuals, and reported $344.2M in revenue as of 2025. Functioning as an advertising software company, it specializes in RTB and programmatic solutions.

2025 Revenue

Founded

1999

Headcount

380

Headquarters

United States

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

News Summary:

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Viant Technology offers 3 products in the media and telecoms services and ad tech and services industries. Viant Technology's product portfolio comprises of search, social, and retail media, data, targeting and identity and RTB and programmatic.

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Viant Technology's revenues were $344.2M in 2025. Caretta Research has split Viant Technology's revenue into 3 different product categories, the largest of which is demand side platform (DSP), which represents 62% of Viant Technology's revenue.

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Sep

21st

2026

22:31

Emerging Tech, B2B Tag

State of Streaming 2026

Partners Get the most out of Viant’s DSP with industry-leading integrations from our partners. Audience Insights Viant’s suite of powerful data and automation tools—directly integrated in the Viant DSP.

Viant

Sep

21st

2026

06:30

Emerging Tech, Artificial Intelligence, B2B Tag, Marketing and Promotional Activities

The metrics that built digital advertising won’t build its future

Advertising is entering its biggest transformation since the internet. Not because artificial intelligence is replacing marketers, but because it’s forcing the industry to confront a simple question: Have we been optimizing for the wrong thing? For years, advertising rewarded what was easiest to measure.

Fast Company

Sep

20th

2026

21:51

Emerging Tech, Financial Results, B2B Tag, Financial Performance

Viant Technology Q2 2026 Earnings Call: Complete Transcript

Viant Technology reported a strong second quarter with a 34% year-over-year revenue increase, surpassing guidance and setting new records across key metrics. The company highlighted its strategic initiatives around its proprietary intelligence layer, Viant AI, and CTV, emphasizing the integration of TVision's attention insights. Adjusted EBITDA rose 26% year over year to $14.2 million, driven by increased CTV demand and the expanded use of Viant AI. Viant's Direct Access solution saw significant adoption, with over 80% of CTV ad spend transacted through it, showcasing cost savings and efficiency. Future guidance for Q3 includes expected revenue growth of 27% year-over-year and an adjusted EBITDA increase of 19% sequentially.

Benzinga

Sep

18th

2026

01:00

B2B Tag

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Viant

Sep

18th

2026

01:00

B2B Tag

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Viant

Sep

16th

2026

01:00

B2B Tag

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Viant

Sep

16th

2026

01:00

B2B Tag

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Viant

Sep

14th

2026

01:00

B2B Tag

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Viant

Sep

14th

2026

01:00

B2B Tag

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Viant

Sep

14th

2026

01:00

B2B Tag

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Viant

Sep

8th

2026

13:32

Emerging Tech, B2B Tag

The Performance Triangle: Better Advertising Through Alignment

By Amanda Sheplee, VP, Agency Partnerships, Viant‘ Performance might just be the most overused word in advertising. Everyone is chasing it, optimizing toward it and promising more of it, but there’s a more fundamental question the industry doesn’t ask often enough: are we all defining performance the same way? Better technology, data and optimization can only go so far.

Viant

Aug

30th

2026

12:00

New Offerings, Emerging Tech, B2B Tag, New Offerings

TVision finds 9 of 200 daily viewing minutes are attentive ad time

TVision, the Viant-owned television measurement company, introduced Ad Scoreboard 2.0 on August 25, 2026, a platform that reports person-level presence, eyes-on-screen attention and co-viewing across linear and connected television for brand advertisers. The announcement rests on a single piece of arithmetic.

PPC Land

Viant Technology has commercial and technical partners like Acxiom, Disney Advertising Sales and AMC Global Media. Examples of Viant Technology's suppliers include Alliant, Adobe and Adsquare.

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Analysis

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Viant Technology

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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