Viant Technology is a publicly owned company headquartered in the US. Founded in 1999, it employs approximately 390 individuals and reported $344.2M in revenue as of 2025. Functioning as an advertising software company, it specializes in real-time bidding (RTB) and programmatic solutions.
On March 12, 2026, Viant reported its fourth quarter and full-year 2025 earnings, with investors appearing pleased as net income reached $24.1 million, almost double the 2024 total, and full-year 2025 revenue grew by 22% to $110 million. This followed the company's official announcement on March 11, 2026, of financial results for the period ended December 31, 2025, during which Viant reported record results across key metrics. The company generated record quarterly Connected TV (CTV) advertiser spend, accounting for 46% of total ad spend in the fourth quarter, and signed a multi-year partnership with WHOOP, the human performance company known for its wearable technology.
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Viant Technology offers 2 products in the media and telecoms services and ad tech and services industries. Viant Technology's product portfolio comprises of RTB and programmatic and search, social, and retail media.
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Viant Technology's revenues were $344.2M in 2025. Caretta Research has split Viant Technology's revenue into 2 different product categories, the largest of which is demand side platform (DSP), which represents 62% of Viant Technology's revenue.
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Viant Technology's customers primarily consist of data, targeting and identity, ad measurement and verification and broadcast television and radio companies. Examples of Viant Technology's customers include A+E Global Media, 84.51 and Adjust. Viant Technology has commercial and technical partners like Acxiom, AMC Networks and Disney Advertising Sales. Examples of Viant Technology's suppliers include Adobe, Alliant and Adsquare.
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