Viant Technology

http://www.viantinc.com
https://www.linkedin.com/company/viant-technology/

Viant Technology, a publicly owned company headquartered in the United States, founded in 1999, employs approximately 390 individuals, and reported $344.2M in revenue as of 2025. Functioning as an advertising software company, it specializes in RTB and programmatic solutions.

Revenue

Founded

1999

Headcount

380

Headquarters

United States

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

News Summary:

On July 8, 2026, Viant Technology cautioned that each additional intermediary between advertisers and publishers drives up costs and erodes key performance signals, thereby reducing the efficacy of working media and introducing more complexity into the advertising process. Earlier the same day, Viant integrated its Direct Access supply path product with Publica by IAS, an ad serving and monetization platform for Connected TV (CTV). This integration provides Viant advertisers a more direct path to purchase premium CTV inventory from Publica publishers.

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Viant Technology offers 3 products in the media and telecoms services and ad tech and services industries. Viant Technology's product portfolio comprises of RTB and programmatic, data, targeting and identity and search, social, and retail media.

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Viant Technology's revenues were $344.2M in 2025. Caretta Research has split Viant Technology's revenue into 3 different product categories, the largest of which is demand side platform (DSP), which represents 62% of Viant Technology's revenue.

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Jul

23rd

2026

09:02

Emerging Tech, Artificial Intelligence, B2B Tag

AMD Stock And Two AI Shares Worth A Closer Look

Artificial intelligence is back in the spotlight after Elon Musk’s bold claims about “incredible abundance,” alarming reports of an autonomous cyberattack by an advanced OpenAI model, and fresh questions around tech leadership and new IPOs. That mix of excitement and risk is reshaping how investors think about AI related stocks, from companies building the technology to those simply linked to the theme in their business descriptions.

Simply Wall Street

Jul

23rd

2026

01:00

B2B Tag

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Viant

Jul

23rd

2026

01:00

B2B Tag

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Viant

Jul

23rd

2026

01:00

B2B Tag

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Viant

Jul

21st

2026

14:35

Events, Emerging Tech, B2B Tag, Events and Conferences

Viant to Participate in Upcoming Investor Conferences

IRVINE, Calif. July 21st, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced that members of its management team are scheduled to participate in upcoming investor conferences.

Viant

Jul

9th

2026

06:30

Partnerships and Alliances, Emerging Tech, New Offerings, B2B Tag, New Offerings, Partnerships

Viant and Publica Expand Premium CTV Buying Through Direct Supply Path Integration

Viant Technology and Publica by IAS have announced a new integration designed to simplify access to premium Connected TV (CTV) inventory by connecting advertisers directly with streaming publishers through Viant's Direct Access supply path solution. The partnership reflects a broader industry push toward supply path optimization (SPO), improved transparency, and AI-driven media buying as advertisers increase investments in streaming television.`

Martech Edge

Jul

8th

2026

14:00

B2B Tag, Marketing and Promotional Activities, New Offerings

Viant Technology cautions path complexity undermines media value and transparency

Viant Technology warns that each additional intermediary between advertisers and publishers drives up costs and erodes key performance signals. According to the company, these extra steps not only reduce the efficacy of working media but also introduce more complexity into the advertising process.

Traders Union

Jul

8th

2026

07:03

B2B Tag, Marketing and Promotional Activities, Product Updates, Partnerships

Viant Integrates with Publica to Expand Premium Connected TV Access

Advertisers gain a more direct path via Viant’s Direct Access to high-quality streaming inventory from Publica publishers NEW YORK, July 8, 2026 — Publica by IAS, a leading ad serving and monetization platform for Connected TV (CTV), today announced a new integration with Viant Technology Inc.’s Direct Access supply path product that enables Viant advertisers to buy premium CTV inventory from Publica publishers.

Viant

Jul

8th

2026

03:00

Emerging Tech, Partnerships and Alliances, B2B Tag

Publica by IAS and Viant link up for connected TV ad buying

Publica by IAS, a connected TV ad serving platform owned by Integral Ad Science, has announced an integration with Viant Technology's (NASDAQ: DSP ) Direct Access supply path product, allowing Viant advertisers to purchase CTV inventory from Publica publishers.

StreetInsider

Jul

7th

2026

19:30

B2B Tag

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Viant

Jul

5th

2026

19:30

B2B Tag

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Viant

Jul

1st

2026

21:02

Capital Investment, Emerging Tech, Artificial Intelligence, Robotics, B2B Tag

Investing In AI Automation With 3 Stocks Showing Real World Traction

Artificial intelligence is moving beyond chatbots, and the latest funding surge for AMI Labs and its JEPA project is a reminder that investors are now paying close attention to AI systems that can reason about the real world.

Simply Wall Street

Viant Technology has commercial and technical partners like Acxiom, AMC Global Media and Disney Advertising Sales. Examples of Viant Technology's suppliers include Alliant, Adobe and Adsquare.

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Analysis

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Viant Technology

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