Viant Technology

http://www.viantinc.com
https://www.linkedin.com/company/viant-technology/

Viant Technology, a US-based publicly owned company (Nasdaq: DSP) founded in 1999, provides advertising software specializing in real-time bidding (RTB) and programmatic advertising. As of 2024, the company employs approximately 390 people and generates annual revenue of less than $500 million.

2024 Revenue

Founded

1999

Headcount

385

Headquarters

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

News Summary:

None

Similar Companies

Subscribe for full access to Viant Technology's profile

Viant Technology offers 2 products in the ad tech and services and media and telecoms services industries. Viant Technology's product portfolio comprises of search, social, and retail media and RTB and programmatic.

Subscribe for full access to Viant Technology's products in full detail

Viant Technology's revenues were $289.2M in 2024. Caretta Research has split Viant Technology's revenue into 2 different product categories, the largest of which is demand side platform (DSP), which represents 63% of Viant Technology's revenue.

Subscribe for full access to Viant Technology's revenue in full detail

Jan

25th

2026

23:30

B2B Tag

Commerce media moves from networks to ecosystems

For the past several years, commerce media has been defined by proliferation: New networks, new formats, new acronyms. As the category heads into 2026, industry leaders agree that growth alone is no longer the story. What matters now is connection: Across channels, across data, and across the full customer journey.

eMarketer

Jan

21st

2026

15:07

Corporate Restructuring, Layoffs, B2B Tag

Multinational Company Lays Off 900 Employees

[Translated] The multinational medical device manufacturing company, Viant, confirmed the layoff of 900 employees from its workforce in Costa Rica.

Diario Extra

Jan

21st

2026

13:00

B2B Tag

The article is in a PDF Format. Please click to read

This insight has a PDF attached. Please click on the headline to view the PDF in a new tab

Viant

Jan

21st

2026

13:00

B2B Tag

The article is in a PDF Format. Please click to read

This insight has a PDF attached. Please click on the headline to view the PDF in a new tab

Viant

Jan

21st

2026

13:00

B2B Tag

The article is in a PDF Format. Please click to read

This insight has a PDF attached. Please click on the headline to view the PDF in a new tab

Viant

Jan

21st

2026

13:00

B2B Tag

The article is in a PDF Format. Please click to read

This insight has a PDF attached. Please click on the headline to view the PDF in a new tab

Viant

Jan

21st

2026

08:30

Artificial Intelligence

The AI era rewrites brand discovery

advertisement Digital advertising has evolved through a series of revolutions, including behavioral targeting, programmatic buying, and the rise of connected TV. Each transformed how marketers reached people. But large language models (LLMs) are transforming not only how marketers reach audiences, but how consumers discover brands.

Fast Company

Jan

20th

2026

14:18

Emerging Tech, B2B Tag

Identity in the CTV Era: Powering Performance & Measurement

By Keith Petri, SVP, Identity and Data at Viant Technology In an era defined by fragmentation, identity has emerged as the unifying force across the advertising ecosystem. It is the framework that connects people, data, and media to drive measurable outcomes.

Viant

Jan

20th

2026

13:00

B2B Tag

The article is in a PDF Format. Please click to read

This insight has a PDF attached. Please click on the headline to view the PDF in a new tab

Viant

Jan

16th

2026

11:53

Emerging Tech, B2B Tag

Tim Vanderhook and ViantAI Win 2026 BIG Innovation Awards

Innovation in advertising is rarely a single moment. More often, it’s the result of years spent building infrastructure, testing assumptions, and making deliberate bets on where the industry is headed—often well before the market is ready.

Viant

Jan

16th

2026

05:05

Partnerships and Alliances, Emerging Tech, B2B Tag

CTV Is Stuck In Its Growing Pains. Can AI Save the Day?

Hello, readers! I’m back in the writer’s corner covering the convergent TV advertising world and delivering today’s CTV dispatch for AdExchanger after a stint at Magnite doing corporate communications. Going forward, I’ll be sharing AdExchanger’s CTV newsletter with Associate Editor Victoria McNally, since the beat is just too big to be a one-woman job.

AdExchanger

Jan

14th

2026

00:05

New Offerings, Emerging Tech, B2B Tag

Goodbye, Outcomes Era? Nah. In 2026, It’s Picking Up Steam

Since I coined the term “Outcomes Era” in November 2024, it’s drawn both fervent support and sharp criticism. Companies like Viant, tvScientific, Permutive and Chalice have adopted it. Industry figures such as Terry Kawaja have used it to frame the ad tech moment.

AdExchanger

Viant Technology's customers primarily consist of ad measurement and verification, broadcast television and radio and data, targeting and identity companies. Examples of Viant Technology's customers include Adjust, 84.51 and A+E Global Media. Viant Technology has commercial and technical partners like Disney Advertising Sales, Acxiom and AMC Networks. Examples of Viant Technology's suppliers include Adobe, Alliant and Adsquare.

Analysis

Data

Analysis

Data

Viant Technology

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

Similar Companies

Example Customers

Example Suppliers

Example Partners

Analyst insight reports