Consumable

http://www.consumable.com
https://www.linkedin.com/company/consumable/

Consumable is a privately owned company headquartered in the US and operates as a subsidiary of Simpli.fi, founded in 2012 and employing approximately 40 individuals. The company specializes in advertising services, primarily focusing on audio advertising technology for addressable advertising within digital audio and podcasting. Its platform provides access to a user base reportedly reaching nearly 220 million verified users. Consumable offers proprietary products such as "Visual Audio," designed to pair audio ads with visual elements for enhanced ad recall, alongside "PodIQ" and "Promocast" for targeted and measurable podcast campaigns. Core features encompass audience intelligence, contextual targeting capabilities, access to exclusive inventory, and a streamlined ad buying process.

Revenue

Founded

2012

Headcount

Headquarters

Primary Segment

RTB and programmatic

Ownership

Privately Owned

Similar Companies

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Consumable offers 4 products in the ad tech and services industry. Consumable's product portfolio comprises of data, targeting and identity, RTB and programmatic, ad measurement and verification and marketer and agency technology.

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Consumable's revenues were less than $10M in 2023. Caretta Research has split Consumable's revenue into 4 different product categories, the largest of which is demand side platform (DSP). For full access to Consumable's revenue breakdown subscribe to Caretta Portal.

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Analysis

Data