Criteo

http://www.criteo.com
https://www.linkedin.com/company/criteo/

Criteo, also known as Criteo S.A., is a publicly owned tech company headquartered in France. Founded in 2005, the company employs approximately 3,530 individuals and reported $1.9B in revenue as of 2025. It specializes in RTB and programmatic solutions, offering a portfolio of ad tech solutions for buyers and sellers in the commerce and retail media sectors.

2025 Revenue

Founded

2005

Headcount

3,521

Headquarters

France

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

News Summary:

On March 21, 2026, OpenAI confirmed its plans to introduce advertisements for its free and Go versions of ChatGPT to users in the United States, a development initially reported by The Information, which highlighted OpenAI's recent collaboration with advertising technology firm Criteo. Previously, on March 20, 2026, new survey data from Criteo indicated that artificial intelligence is increasingly important for consumers discovering products online, with 47% using AI to compare products, 39% to find new items, and 38% to look for deals, although its role in completing purchases remains limited. Earlier, on March 19, 2026, Criteo helped Interdiscount, a leading Swiss electronics retailer, expand its performance beyond the open web, building on already strong open web retargeting campaign results.

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Criteo offers 5 products in the media and telecoms services and ad tech and services industries. Criteo's product portfolio comprises of retail and commerce media ad tech, RTB and programmatic and search, social, and retail media.

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Criteo's revenues were $1.9B in 2025. Caretta Research has split Criteo's revenue into 4 different product categories, the largest of which is traffic acquisition (TAC), which represents 45% of Criteo's revenue.

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Mar

27th

2026

10:54

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Criteo

Mar

27th

2026

08:02

Artificial Intelligence, B2B Tag

ChatGPT Ads Are Coming. Is Your Lead Infrastructure Ready?

OpenAI and Criteo just made it official: ads are coming inside ChatGPT. The industry reaction has been predictable. Performance marketers are excited about a powerful new intent signal, brand safety teams are nervous and everyone is asking whether this changes search.

Convertr IO

Mar

26th

2026

03:34

Partnerships and Alliances, Artificial Intelligence, B2B Tag

Will AI discovery eat into digital ad budgets? Criteo thinks so

New Delhi: Criteo’s India leadership believes AI-led discovery platforms could become the next major disruption in digital advertising, with the potential to start drawing brand budgets once they scale in India. For the company, that could be the next major reallocation of spends after the rise of retail media.

Best Media Info

Mar

24th

2026

22:30

Artificial Intelligence, B2B Tag

How AI has remade product pages, discovery, and personalization

As consumers embrace AI for shopping, conversational discovery is expanding ecommerce while challenging assumptions about personalization and the product page’s role. The most notable use of AI in commerce is during the discovery and product selection phase, said Stephen Howard-Sarin, Criteo’s managing director of retail media for the Americas, at EMARKETER’s Commerce Media Summit.

eMarketer

Mar

24th

2026

06:30

Artificial Intelligence, B2B Tag

OpenAI's ChatGPT goes commercial: Advertisers frustrated by slow rollout and high costs

will begin showing advertisements to all users of the free and Go versions of ChatGPT in the US within the coming weeks, the ChatGPT-maker confirmed in a statement to news agency Reuters. For the company, the move aims to diversify its revenue streams as the cost of running and expanding its AI infrastructure continues to climb, even as the competition in the intensifies from rivals including Google, Anthropic and Meta.

ET BrandEquity

Mar

24th

2026

04:05

Hotel booking trends 2026: Are shorter stays and last-minute searches the new normal?

The global share of searches for one-night stays rose by 9% from Q1 2023 to Q4 2025, while the share of searches made for hotels within 28 days of the date of stay have likewise risen by 9% over the same period.

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Mar

23rd

2026

05:58

Emerging Tech

Hotel Booking Trends 2026: Are Shorter Stays and Last

Hotel News Resource

Mar

23rd

2026

05:11

Partnerships and Alliances, Artificial Intelligence, B2B Tag

ChatGPT free and Go users in this country will soon see ads: All you need to know

OpenAI is introducing advertisements to ChatGPT users on Free and Go plans in the US, partnering with ad-tech firm Criteo to enhance ad targeting. This initiative aims to diversify revenue amidst rising operational costs and increased competition.

MSN India

Mar

22nd

2026

18:30

Artificial Intelligence, B2B Tag

Walmart media partner adopts OpenAI just as Walmart drops OpenAI

Your browser does not support the audio element. Criteo, a global commerce media company that works with Walmart and other businesses, said earlier this month that it will be the first advertising technology firm to partner with OpenAI in...

Arkansas Democrat-Gazette

Mar

22nd

2026

18:30

Emerging Tech

Hotel booking trends 2026: Are shorter stays and last-minute searches the new normal?

Lighthouse Intelligence

Mar

21st

2026

17:26

Partnerships and Alliances, Artificial Intelligence, B2B Tag

OpenAI Ventures into Advertising: A New Revenue Stream

OpenAI is set to introduce advertisements for its free and Go versions of ChatGPT to users in the United States, as confirmed by a company spokesperson in a statement to Reuters. This development was initially reported by The Information, highlighting OpenAI's recent collaboration with Criteo, an advertising technology firm.

Devdiscourse

Mar

21st

2026

05:48

Emerging Tech, B2B Tag

OpenAI to introduce ads to all ChatGPT free and Go users in US

March 21 (Reuters) – OpenAI will begin showing ads to all users of the free and Go versions of ChatGPT in the United ‌States in the coming weeks, a company spokesperson said in an emailed statement to Reuters.

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Criteo's customers primarily consist of enterprise and telecoms software, generative AI and physical retail companies. Examples of Criteo's customers include Costco Wholesale, Microsoft and Salesforce. Criteo has commercial and technical partners like Lowe's Companies, Google and JCPenney. Examples of Criteo's suppliers include GroupM and LTIMindtree.

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