Criteo, also known as Criteo S.A., is publicly owned and headquartered in France. Founded in 2005, the company employs approximately 3,530 individuals and reported $1.9B in revenue as of 2025. The company specializes in RTB and programmatic advertising, offering ad tech solutions for buyers and sellers of commerce and retail media.

2025 Revenue

Founded

2005

Headcount

18,000

Headquarters

France

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

66

News Summary:

Criteo announced a strategic reseller partnership with ad tech company Tyroo Technologies on September 17, 2026, aiming to strengthen its presence and expand advertiser support for its commerce intelligence platform in Thailand, Malaysia, and the Philippines. This agreement extends Criteo's on-the-ground reach and offers advertisers direct access to its AI-assisted commerce strategies in these markets. Earlier the same day, Medhavi Singh, Country Head for India, announced her departure from Criteo in early October after a nine-year tenure. Szi-Wei Lo, Executive Managing Director APAC, will oversee the India business during the transition period. Separately, on September 17, Pomerantz LLP initiated an investigation into claims on behalf of Criteo S.A. investors.

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Criteo offers 6 products in the media and telecoms services and ad tech and services industries. Criteo's product portfolio comprises of search, social, and retail media, data, targeting and identity, retail and commerce media ad tech and RTB and programmatic.
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Criteo's revenues were $1.9B in 2025. Caretta Research has split Criteo's revenue into 5 different product categories, the largest of which is traffic acquisition (TAC), which represents 52% of Criteo's revenue.
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Criteo has commercial and technical partners like Google, Lowe's Companies and JCPenney. Examples of Criteo's suppliers include LTIMindtree and GroupM.

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