Criteo

http://www.criteo.com
https://www.linkedin.com/company/criteo/

Criteo, also known as Criteo S.A., is a publicly owned company headquartered in France. Founded in 2005, the company operates with an estimated 3,530 employees and reported $1.9B in revenue as of 2025. Functioning as a technology company, Criteo specializes in real-time bidding (RTB) and programmatic advertising, offering a portfolio of ad tech solutions for buyers and sellers of commerce and retail media.

2025 Revenue

Founded

2005

Headcount

3,521

Headquarters

France

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

News Summary:

On April 30, 2026, BigAds, exclusively represented by Digital Loop, announced a new integration with Criteo, a global commerce intelligence platform. This integration enables brands to identify and activate in-market shoppers through BigAds' Agentic Planner platform. Previously, on April 29, Criteo S.A. CEO Michael Komasinski outlined an aggressive push into AI-powered commerce intelligence in the company's 2026 proxy filing. Komasinski's strategy emphasizes real-time decision orchestration across retail and advertising channels, and he authorized a $200 million share buyback.

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Criteo offers 5 products in the ad tech and services and media and telecoms services industries. Criteo's product portfolio comprises of retail and commerce media ad tech, search, social, and retail media and RTB and programmatic.

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Criteo's revenues were $1.9B in 2025. Caretta Research has split Criteo's revenue into 4 different product categories, the largest of which is traffic acquisition (TAC), which represents 52% of Criteo's revenue.

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May

29th

2026

01:32

Emerging Tech, ESG, B2B Tag

Digital Product Passports and MarTech’s New Bridge to the Circular Economy

New EU rules are pushing brands toward deeper product transparency. The Ecodesign for Sustainable Products Regulation introduced digital product passports as a key means of sharing sustainability, durability, and product data with consumers, businesses, and authorities.

MarTech Series

May

28th

2026

15:59

B2B Tag

Criteo Success Story

Challenge Expanding high-intent traffic across regional markets AAA Auto is one of the largest used car dealers in the Central and Eastern Europe (CEE) region, operating across multiple markets with a strong regional dealership network. As demand for used vehicles continued to grow, the company focused on driving high-quality traffic with strong purchase intent to its website.

Criteo

May

28th

2026

01:25

Emerging Tech

Idle data is as good as no data

Data only creates value when it changes what happens next. Obvious as it may seem, many organisations still treat data collection as progress in itself. All the tracking, dashboards, warehousing, reporting, and customer analytics still don’t prevent the experience from feeling generic, slow, or disconnected.

MarTech Series

May

28th

2026

01:00

Emerging Tech

Native Ads in Retail Media 2026: Benchmarks & Platforms

Last updated: May 2026. Reviewed by Najfee Hyder, Product Marketing Specialist.

Osmos AI

May

27th

2026

11:30

Emerging Tech, New Offerings, Artificial Intelligence

Two Doors Into ChatGPT Ads

DOOR 1: CRITEO—THE COMMERCE-LED PATH Criteo became OpenAI’s first ad-tech partner in March; the integration is built for the part of ChatGPT where shopping intent shows up most clearly. When a user asks ChatGPT for product recommendations, gift ideas, or “what should I buy for X,” Criteo’s API surfaces sponsored products pulled from retailer catalogs.

Stella Rising

May

27th

2026

07:33

Partnerships and Alliances, B2B Tag

Monoprix turns to Criteo to bolster digital retail media

Monoprix, Groupe Casino’s urban supermarket banner, has selected commerce media platform Criteo to develop and commercialise its new digital retail media proposition, trade publication LSA reports. The partnership will cover advertising displayed across Monoprix’s websites and mobile applications including sponsored product listings.

Retail Optimiser

May

27th

2026

02:05

Emerging Tech, B2B Tag

The Data You’re Ignoring Is Worth More Than the Data You’re Chasing

Brands are overlooking one of the most immediate sources of growth right in front of them, and the cost of that inaction is inefficiency and missed revenue. In conversations with brands and agencies, the focus is almost always on the signal that’s lost.

MarTech Series

May

26th

2026

01:56

Emerging Tech, Artificial Intelligence, B2B Tag

APAC Travelers Grow More Selective as AI Reshapes the Booking Journey

Travel demand across Asia-Pacific remained resilient heading into spring 2026, but a new Criteo report finds travellers are becoming more selective, booking journeys are growing more complex, and conversion is proving harder to close. The findings come from Criteo’s Spring/Summer 2026 Travel Pulse report, drawing on data from hundreds of travel providers and insights from more than 6,000 consumers worldwide.

Branding in Asia

May

26th

2026

01:00

Emerging Tech, Artificial Intelligence

Pentaleap Blog: Great Retail Media AI Is Getting Cheaper. Here's Why.

Buying onsite retail media technology should not be this hard. Yet for many RMN buyers, it is. The pitches sound remarkably similar. Every vendor claims cutting-edge AI. Every deck promises relevance, personalization, and incremental revenue. And because the underlying technology is difficult to inspect, buyers often default to two imperfect signals: sales narrative and price.

Pentaleap

May

26th

2026

01:00

Emerging Tech, B2B Tag

APAC Travellers Shift to Smarter, Shorter Trips in 2026

There’s an old habit in this industry of calling every shift a “rebound”. It’s comforting, familiar, and more often than not wrong. The latest numbers from Criteo suggest something far more interesting is happening across Asia Pacific.

eGlobal Travel Media

May

25th

2026

12:18

B2B Tag

haul flights decline by 2.8% YoY

Global commerce intelligence platform Criterio said that flight appetite in the Asia-Pacific region has shifted toward short- and medium-haul flights, as long-haul flights decline by 2.8% due to the Middle East war. “Travel demand in APAC remains resilient, but travelers are becoming more selective about how and where they travel,” the company said in a statement on Monday.

BusinessWorld

May

25th

2026

11:40

Emerging Tech, Artificial Intelligence

APAC travel demand shifts toward regional trips

APAC travel demand remains resilient as travellers increasingly choose regional trips, compare more options and use AI tools for trip planning. APAC travel demand remained resilient during the spring season, according to new data released by Criteo.

TravelDailyNews Asia-Pacific

Criteo's customers primarily consist of generative AI, enterprise and telecoms software and physical retail companies. Examples of Criteo's customers include Microsoft, Costco Wholesale and Oracle. Criteo has commercial and technical partners like Google, JCPenney and Lowe's Companies. Examples of Criteo's suppliers include LTIMindtree and GroupM.

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Analysis

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Criteo

2025 Revenue

Founded

Headcount

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News Summary:

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