Criteo, also known as Criteo S.A., is publicly owned and headquartered in France. Founded in 2005, the company employs approximately 3,530 individuals and reported $1.9B in revenue as of 2025. The company specializes in RTB and programmatic advertising, offering ad tech solutions for buyers and sellers of commerce and retail media.

Revenue

Founded

2005

Headcount

18,000

Headquarters

France

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

66

News Summary:

On July 6, 2026, equity firm Vista Equity Partners and investment firm Quinti Capital partnered to make a takeover bid for French advertising-technology company Criteo, drawing interest from two equity and investment firms. This development, which Bloomberg initially reported, saw shares of Criteo's adtech rival, Trade Desk, rise by 1%. Earlier, on July 5, Albertsons Media Collective, the retail media arm of US grocery retailer Albertsons Companies, integrated Criteo's global commerce intelligence platform into its AI-powered conversational search, allowing for the surfacing of relevant sponsored products as shoppers plan meals and build baskets.

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Criteo offers 6 products in the ad tech and services and media and telecoms services industries. Criteo's product portfolio comprises of RTB and programmatic, data, targeting and identity, retail and commerce media ad tech and search, social, and retail media.
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Criteo's revenues were $1.9B in 2025. Caretta Research has split Criteo's revenue into 5 different product categories, the largest of which is traffic acquisition (TAC), which represents 52% of Criteo's revenue.
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Criteo has commercial and technical partners like JCPenney, Lowe's Companies and Google. Examples of Criteo's suppliers include GroupM and LTIMindtree.

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