Magnite, also known as Rubicon Project and Telaria, is a publicly owned company headquartered in the United States. Founded in 2007 and employing approximately 720 individuals, the company reported $714.0M in revenue as of 2025. Functioning as an ad tech company specializing in RTB and programmatic solutions, Magnite offers a sell-side advertising platform designed to enable monetization of publisher content across CTV, online video, display, and audio. In April 2021, Magnite acquired SpotX, expanding its CTV offering.

Revenue

Founded

2007

Headcount

971

Headquarters

United States

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

175

News Summary:

Magnite was added to multiple Russell value-focused benchmarks, including the Russell 2000, 2500, 3000, 3000E, and Small Cap Comp Value Indexes, on June 27, 2026. This broad inclusion may enhance its visibility with institutional investors and increase its presence in passive portfolios. Earlier, on July 8, 2026, the company announced it will release its financial results for the second quarter ended June 30, 2026, after market close on Wednesday, August 5, 2026. This follows a discussion on July 7, 2026, where Magnite's Group SVP of Revenue, Mike Laband, joined Khurrum Malik, VP Business and Product Marketing at Walmart Connect, to discuss the convergence of retail media, CTV, and programmatic advertising. Previously, on June 17, 2026, Magnite announced a partnership with Viasat Aviation to enable programmatic advertising across Viasat’s in-flight Wi-Fi and entertainment network, spanning over 60 airlines and 4,000 aircraft worldwide, aiming to create addressable ad inventory for brands.

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Magnite offers 6 products in the ad tech and services, media tech and media and telecoms services industries. Magnite's product portfolio comprises of RTB and programmatic, marketer and agency technology, tV and streaming ad tech and search, social, and retail media.
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Magnite's revenues were $714.0M in 2025. Caretta Research has split Magnite's revenue into 4 different product categories, the largest of which is supply side platform (SSP), which represents 75% of Magnite's revenue.
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Magnite has commercial and technical partners like Omnicom Media Group, Criteo and AMC Global Media.

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