Magnite

https://www.magnite.com/
https://www.linkedin.com/company/magnite/

Magnite, also known as Rubicon Project and Telaria, is a publicly owned company headquartered in the US. Founded in 2007, the company has approximately 720 employees. It reported $714.0M in revenue as of 2025 and functions as a tier 1 media tech buyer. The company operates as an ad tech firm providing a sell-side advertising platform, with its main product focusing on RTB and programmatic solutions for monetizing publisher content across CTV, online video, display, and audio. Magnite acquired SpotX in April 2021 to enhance its CTV offering.

2025 Revenue

Founded

2007

Headcount

718

Headquarters

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

172

News Summary:

On March 20, 2026, S&P Global Ratings upgraded Magnite Inc. to 'BB' citing improved credit metrics, which saw its S&P Global Ratings-adjusted gross leverage decline to 2.6x in 2025 from 3.2x in 2024. This improvement stemmed from strong EBITDA growth driven by increased Connected Television (CTV) advertising spend. The rating agency anticipates leverage to fall below 2.0x in 2026 following the company's repayment of its $205 million convertible notes due March 15, 2026. This follows Magnite's partnership announcement on March 11, 2026, with NOVA Entertainment to power programmatic buying across the Nova Retail Network. This collaboration provides advertisers with automated access to premium in-store digital audio inventory within one of Australia’s largest in-store audio advertising environments, reaching millions of Australian shoppers at the point of purchase and extending programmatic infrastructure into physical retail spaces.

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Magnite offers 5 products in the media and telecoms services, ad tech and services and media tech industries. Magnite's product portfolio comprises of tV and streaming ad tech, RTB and programmatic, search, social, and retail media and marketer and agency technology.

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Magnite's revenues were $714.0M in 2025. Caretta Research has split Magnite's revenue into 4 different product categories, the largest of which is supply side platform (SSP), which represents 74% of Magnite's revenue.

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Mar

20th

2026

08:35

Partnerships and Alliances, Emerging Tech, B2B Tag

Magnite’s NOVA Retail Audio Deal Might Change The Case For Investing In Magnite (MGNI)

Advertisement United States / Media / NasdaqGS:MGNI Magnite’s NOVA Retail Audio Deal Might Change The Case For Investing In Magnite (MGNI) March 20, 2026 In March 2026, Magnite announced a partnership with NOVA Entertainment to power programmatic buying across the Nova Retail Network, giving advertisers automated access to premium in-store digital audio inventory that reaches millions of Australian shoppers at the point of purchase.

Simply Wall Street

Mar

20th

2026

07:21

Financial Results, Emerging Tech, B2B Tag

Magnite Inc. Upgraded To 'BB' On Improved Credit

Magnite Inc.'s S&P Global Ratings-adjusted gross leverage declined to 2.6x in 2025 from 3.2x in 2024, due to strong EBITDA growth from increased Connected Television (CTV) advertising spend. We expect leverage to decline below 2.0x in 2026 as the company repaid its $205 million convertible notes due March 15, 2026.

S&P Global

Mar

20th

2026

02:09

Artificial Intelligence, B2B Tag

In conversation with Gavin Buxton, Managing Director Asia at Magnite

In a Connected TV ecosystem being rapidly reshaped by automation, signal loss, and the rise of generative AI, the rules of entry, scale, and differentiation are evolving fast. In this conversation, Gavin Buxton, Managing Director, Asia at Magnite, unpacks how AI is transforming the economics and creative dynamics of CTV- from democratising access for new advertisers to streamlining workflows and redefining the strategic role of the sell-side.

Agency Reporter

Mar

17th

2026

14:57

Partnerships and Alliances, Emerging Tech, B2B Tag

Magnite (MGNI) Valuation Check As New Nova Retail Audio Partnership Expands Programmatic Reach

Programmatic audio partnership puts Magnite’s retail reach in focus Magnite (MGNI) has drawn fresh investor attention after announcing a partnership with NOVA Entertainment to power programmatic buying across the Nova Retail Network, an Australian in-store audio advertising platform reaching millions of shoppers.

Simply Wall Street

Mar

14th

2026

08:29

Partnerships and Alliances, Emerging Tech

Magnite opens programmatic access to Australia's Nova Retail Network

Magnite this week announced a partnership with NOVA Entertainment to enable programmatic buying across the Nova Retail Network, bringing automated campaign activation to one of Australia's largest in-store audio advertising environments. The announcement, dated March 11, 2026, marks a concrete step in the extension of programmatic infrastructure beyond digital streaming and broadcast radio into physical retail spaces across Australia.

PPC Land

Mar

11th

2026

20:37

Partnerships and Alliances

Magnite Enables Programmatic Access to Nova Retail Network

Magnite, the independent sell-side advertising company, has announced a partnership with NOVA Entertainment to power programmatic across the Nova Retail Network, one of Australia’s biggest in-store audio networks. The Nova Retail Network reaches millions of shoppers across retail locations nationwide, delivering curated audio content and advertising directly to consumers at the point of purchase.

Content+Technology

Mar

11th

2026

15:35

Partnerships and Alliances

Magnite and NOVA Entertainment Partner to Enable Programmatic Access to the Nova Retail Network

“We’re excited to be working with Magnite to unlock additional value for our audio offering and bring this innovative opportunity to market,” said Nicole Bence, Chief Commercial Officer at NOVA Entertainment.

Wallstreet Online

Mar

11th

2026

14:35

Partnerships and Alliances, B2B Tag

Magnite and NOVA Entertainment Partner to Enable Programmatic Access to the Nova Retail Network

Sydney, Australia – March 12, 2026 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced a partnership with NOVA Entertainment to power programmatic across the Nova Retail Network, one of Australia’s most innovative in-store audio networks.

Magnite

Mar

10th

2026

17:29

Financial Results, Emerging Tech

Fund Slashes Magnite Stake by $13 Million as Ad Tech Firm Posts $714 Million Revenue Year

Key Points Granahan Investment Management sold 757,249 shares of Magnite in the fourth quarter; the estimated trade value was $12.57 million based on quarterly average pricing. Meanwhile, the quarter-end position value decreased by $33.79 million, reflecting both trading and market price changes.

Mitrade

Mar

10th

2026

07:20

Emerging Tech, B2B Tag

Magnite's live soccer streaming playbook: can programmatic keep up with 1.4 billion viewers?

Magnite yesterday published a technical guide aimed at advertisers and media owners preparing for the 2026 FIFA World Cup, outlining how programmatic infrastructure must be configured before the tournament kicks off on June 11. The report, published March 9, 2026, addresses the operational complexity of live streaming at scale - an environment where audience spikes, latency, and bid failures can erode campaign performance within seconds.

PPC Land

Mar

10th

2026

07:09

Emerging Tech, B2B Tag

Spain's streamers are watching more - and advertisers are taking notice

Magnite has published a proprietary research study examining how Spanish audiences engage with ad-supported streaming, drawing on a nationally representative survey of 872 respondents recruited in December 2025. The findings arrive as the company deepens its commercial footprint in Spain, having opened its first Madrid office in February 2026 and appointed a dedicated commercial director for the market.

PPC Land

Mar

9th

2026

18:30

Financial Results, Artificial Intelligence, B2B Tag

Ad Tech Briefing: Embattled, embittered and determined

Despite record revenues, AppLovin’s growing e-commerce revenue stream came in below analyst expectations, and the company likewise suffered from the markets’ increasingly negative view of SaaS business models. Analysts directly probed whether generative AI lowers barriers to entry for the in-game advertising sector – a concept that has been widely debated on LinkedIn and elsewhere since the birth of the AI boom.

Digiday

Magnite's customers primarily consist of telecoms and entertainment Providers companies. Examples of Magnite's customers include Paramount Global, Charter Communications and T-Mobile. Magnite has commercial and technical partners like Omnicom Media Group, Criteo and FreeWheel.

Analysis

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Analysis

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Magnite

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