Magnite

https://www.magnite.com/
https://www.linkedin.com/company/magnite/

Magnite, also known as Rubicon Project and Telaria, is a publicly owned company headquartered in the US. Founded in 2007, it employs approximately 720 individuals and reported $714.0M in revenue as of 2025. It operates as a tier 1 media tech buyer. The company specializes in RTB and programmatic advertising, offering a sell-side advertising platform designed to enable monetization of publisher content across CTV, online video, display, and audio. In April 2021, Magnite acquired SpotX to further enhance its CTV offering.

2025 Revenue

Founded

2007

Headcount

718

Headquarters

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

174

News Summary:

Magnite announced on April 30, 2026, that its executive team will participate in upcoming financial conferences, including a fireside chat at the 21st Annual Needham Technology Media and Consumer Conference on May 13 in New York City. Also on April 30, Magnite expanded its artificial intelligence (AI) capabilities, introducing intelligent assistance and agentic execution tools to enhance decision-making for media owners and buyers in programmatic advertising. Previously, on April 29, the company partnered with DGTOOHL, a Mobiyoung product, to expand programmatic digital out-of-home (DOOH) advertising capabilities in India, aiming to improve transparency and automation in the outdoor advertising market. This follows the April 28 partnership with NOVA Entertainment to power programmatic access across the Nova Retail Network, enabling advertisers to access premium Digital Audio inventory and reach shoppers nationwide.

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Magnite offers 6 products in the ad tech and services, media tech and media and telecoms services industries. Magnite's product portfolio comprises of tV and streaming ad tech, search, social, and retail media, RTB and programmatic and marketer and agency technology.

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Magnite's revenues were $714.0M in 2025. Caretta Research has split Magnite's revenue into 4 different product categories, the largest of which is supply side platform (SSP), which represents 75% of Magnite's revenue.

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May

28th

2026

12:02

Emerging Tech, Partnerships and Alliances

RBC views expanded Walmart partnership as positive for Magnite

RBC Capital keeps an Outperform rating on Magnite ( MGNI ) with a $20 price target after Walmart Connect announced an expanded data offering, which included an expanded partnership with Magnite. Walmart Connect is extending access to its first-party audiences beyond its own platform, with Magnite’s supply-side technology enabling audience decisioning across multiple demand-side platforms through a Walmart-controlled data enablement model, the analyst tells investors in a research note.

TipRanks

May

28th

2026

06:59

B2B Tag

How BUNTIN and CFP Board are Elevating Financial Messaging With High-Impact Formats from Magnite

Looking to stand out as consumers think about their financial futures, BUNTIN and the Certified Financial Planner Board (CFP Board) leveraged Magnite’s high-impact tiles and pause ad formats across a premium publisher mix. For CFP Board – a nonprofit focused on promoting the value of working with a Certified Financial Planner professional – this marked a step into more engaging ad experiences.

Magnite

May

27th

2026

22:30

Emerging Tech, B2B Tag

Walmart Connect’s ad tech partnerships bring retail data to the open CTV ecosystem

The news: Walmart Connect, Walmart’s retail media division, is growing its ad tech platform through partnerships with Yahoo and Magnite to give shopping audiences access to ad buys across connected TVs (CTVs), starting with Vizio, per Ad Age.

eMarketer

May

26th

2026

19:30

Emerging Tech, B2B Tag

Open Bidding Direct Pay delivers 270%+ revenue uplift for Kicker

The challenge Supply path optimization (SPO) pushes buyers towards seller inventory that is labeled as "direct," meeting IAB sellers.json requirements. In standard Open Bidding, Google facilitates the commercial flow between Magnite (SSP) and Kicker (Publisher), which some buyers perceive as an extra intermediary step versus direct supply paths.

Google AI

May

25th

2026

19:39

Emerging Tech, Financial Results, B2B Tag

Evaluating Magnite (MGNI) After Q1 2026 Profit Swing And Debt Reduction

Find your next quality investment with Simply Wall St's easy and powerful screener, trusted by over 7 million individual investors worldwide. Magnite (MGNI) has drawn fresh interest after Q1 2026 results showed revenue growth, a shift from a Q1 2025 net loss to net income, and a significantly lower debt load.

Yahoo Finance

May

25th

2026

08:19

Emerging Tech

Can someone explain how Magnite DV+ is serving video impressions on pages with no video units?

Interesting find: Magnite DV+ showing impressions on sites with zero video content — anyone else experience this? Running a general all-exchanges campaign for 15-second video ads on websites, above the fold. My goal is to identify the most popular news and tech sites in New Jersey, so I started pulling reporting and added Exchange Source as a dimension.

May

21st

2026

02:02

Emerging Tech, Financial Results, B2B Tag

1 Russell 2000 Stock with Solid Fundamentals and 2 Facing Challenges

Small-cap stocks in the Russell 2000 (^RUT) can be a goldmine for investors looking beyond the usual large-cap names. But with less stability and fewer resources than their bigger counterparts, these companies face steeper challenges in scaling their businesses.

Yahoo Finance

May

17th

2026

10:35

Emerging Tech, B2B Tag

San Francisco Tribune Highlights the Top Ad Tech Platforms Driving Digital Advertising in 2026

Digital advertising is no longer a question of where to place media budgets. It is increasingly about how effectively systems can coordinate across fragmented attention, fragmented data, and fragmented identity. As consumers move between streaming platforms, retail ecosystems, mobile apps, gaming environments, and social feeds, advertisers are under pressure to unify execution rather than manage it in silos.

StreetInsider

May

17th

2026

04:32

Emerging Tech, B2B Tag

Magnite Q1 2026 Results: Revenue Miss, CTV Growth and AI Cost Controls Boost Margins

Magnite Q1 2026 Results: Revenue Miss, CTV Growth and AI Cost Controls Boost Margins Magnite released its first-quarter financial results, demonstrating resilience amid a difficult digital advertising landscape. According to the source, revenue growth fell short of Wall Street expectations, but the company pointed to strong performance in connected TV and operational cost controls.

IndexBox

May

16th

2026

14:58

Financial Results, Emerging Tech, Artificial Intelligence, B2B Tag

The 5 Most Interesting Analyst Questions From Magnite’s Q1 Earnings Call

Magnite's Q1 earnings call revealed resilience in the face of a challenging digital advertising environment, with revenue growth lagging Wall Street's expectations. However, the company reported robust gains in connected TV (CTV) and operational cost controls, driven by artificial intelligence (AI) and cloud spend improvements. Despite headwinds in certain verticals, Magnite's platform continued to gain share among major publishers, supporting its position as a scaled infrastructure provider in the ad ecosystem.

Yahoo Finance

May

13th

2026

12:21

Capital Investment, Emerging Tech, Artificial Intelligence, B2B Tag

MGNI: AI, commerce media, and streaming drive growth, with data and tech stack integration key to strategy

The discussion highlighted strategic investments in AI, the shift of commerce media to the sell-side, and the growing importance of streaming and live sports. AI is driving operational efficiency and product innovation, while proprietary data and integrated tech stacks are strengthening competitive positioning.

TradingView

May

13th

2026

10:59

New Offerings, Artificial Intelligence

MGNI: AI-driven innovation, retail media, and data monetization are reshaping ad tech strategy

Leadership is focused on adapting to rapid AI-driven change, with recent product launches in agentic AI, retail media, and sports ad tech. AI adoption is streamlining operations and enabling new business models, while industry consolidation and data monetization are key trends.

TradingView

Magnite's customers primarily consist of telecoms and entertainment Providers companies. Examples of Magnite's customers include Charter Communications, T-Mobile and Paramount Global. Magnite has commercial and technical partners like Omnicom Media Group, AMC Networks and Criteo.

Analysis

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Analysis

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Magnite

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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