Optus

Optus

http://www.optus.com.au
https://www.linkedin.com/company/optus/

Optus, a privately owned Australian telecommunications company founded in 1992, is a subsidiary of SingTel. Employing over 10,550 people, it serves more than 10 million customers daily. Its core offerings include mobile, fixed-line telephony, internet access, satellite services, and entertainment options, with pay TV services being a significant component. In 2023, Optus reported revenues exceeding $1 billion. Optus Sport is a notable subsidiary.

2024 Revenue

Founded

1992

Headcount

10,543

Headquarters

Australia

Primary Segment

Telecoms

Ownership

Privately Owned

News Summary:

Optus experienced a 13-hour disruption of emergency call services on an unspecified date in November 2023, affecting approximately 600 customers. This failure, linked to a routine network firewall upgrade, resulted in four deaths. The company attributed the disruption to a departure from regular processes during the network upgrade. Following this incident, Optus CEO Kelly Bayer Rosmarin resigned. Stephen Rue subsequently assumed the role of CEO and pledged to improve services. Optus also confirmed that at least five customers attempted to report the outage prior to the widespread failure, but their concerns were not escalated by call centre operators.

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Optus offers 10 products in the telecoms tech and media and telecoms services industries. Optus's product portfolio comprises of telecoms services, consumer electronics, media and TV services, broadcast television and radio and enterprise and telecoms software.

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Optus's revenues were over $1B in 2024. Caretta Research has split Optus's revenue into 10 different product categories, the largest of which is mobile services. For full access to Optus's revenue breakdown subscribe to Caretta Portal.

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Jan

25th

2026

06:48

Emerging Tech, B2B Tag

Why Do Smart Users Compare Internet Options Before Buying

Most people rely on a stable internet connection every single day. Yet many sign up for a plan without checking what else is out there. Smart users know that a little research goes a long way.

Jan

23rd

2026

00:23

Management Changes, Corporate Restructuring, B2B Tag

Optus to bring all retail stores under direct ownership

Optus is moving to bring its entire retail network under direct ownership, ending its use of licensed partners as part of a broader transformation programme focused on governance, systems and customer experience. The operator said the decision forms part of work initiated after Stephen Rue joined as chief executive in November 2024, with an emphasis on strengthening compliance, simplifying processes and establishing a more consistent operating model across the business.

Jan

22nd

2026

23:09

Corporate Restructuring, B2B Tag

Optus to bring all 80 licenced retail stores back under its control

Telecommunications giant Optus will take control of all licensed stores in its portfolio, as the company says it wants to focus on “accountability”. One third of its 240-strong brick-and-mortar store portfolio is made up of licensed stores, run by approved retail partners.

Inside Retail Australia

Jan

22nd

2026

03:30

Corporate Restructuring, B2B Tag

Optus decides to bring its entire retail network in-house

Optus is assuming direct control of all its stores throughout the country as it tries to stabilise its business after a torrid year when it was fined $100 million for pressuring vulnerable people to buy unneeded services.

Australian Financial Review

Jan

21st

2026

16:56

Corporate Restructuring, B2B Tag

EXCLUSIVE: Optus Moves to Seize Full Control of Retail Network Amid Sale Speculation and Franchise Revolt – channelnews

Optus, which ChannelNews understands may be preparing itself for a potential sale, has begun a decisive and controversial push to take full ownership of its franchised retail store network under new CEO Stephen Rue—sparking fierce resistance from franchisees and raising fresh questions about the telco’s long-term strategy, governance and valuation.

Channelnews Australia

Jan

19th

2026

18:30

Research reveals a surprising line of defense against cyber attacks: Accountants

When Optus , Medibank and non-bank lender Latitude Financial were hit by separate cyber attacks in the past few years, millions of Australians felt the fallout: stolen personal data, disrupted services and weeks of uncertainty. Each breach raised the same uncomfortable question: how can this keep happening? Australians are often told cybercrime is unavoidable.

Jan

19th

2026

11:54

Emerging Tech, B2B Tag

Research reveals a surprising line of defence against cyber attacks: accountants

When Optus , Medibank and non-bank lender Latitude Financial were hit by separate cyber attacks in the past few years, millions of Australians felt the fallout: stolen personal data, disrupted services and weeks of uncertainty. Each breach raised the same uncomfortable question: how can this keep happening? Australians are often told cybercrime is unavoidable.

The National Tribune

Jan

15th

2026

01:06

Emerging Tech, B2B Tag

Revolutionizing Telco Strategy: The Power of Mobile-First in Asia’s Data Consumption Boom

The Asia Pacific continues to be a global hotspot for mobile innovation, acting as a catalyst for change in telco strategies due to the growing data consumption rate in the region. According to the Ericsson Mobility Report, global mobile network data traffic grew approximately 20% annually by the end of 2025.

Retail News Asia

Jan

13th

2026

08:44

Artificial Intelligence, B2B Tag

First Asia: How Data Consumption Patterns Are Shaping Telco Strategy

The Asia Pacific remains the global epicenter of mobile innovation. As we move into 2026, the region’s data consumption is not just influencing telco strategies, but fundamentally reshaping them. According to Ericsson’s Mobility Report, global mobile network data traffic continued to grow at around 20% year-on-year by late 2025, with 5G accounting for roughly one-third of total mobile data traffic, a share that is rising rapidly across the Asia Pacific.

Telecom Review Asia

Jan

11th

2026

16:13

Best 1300 Number Providers In Aus (2025)

As any entrepreneur would know, it’s a good idea to invest in the right tools that can give your company an upper hand over other competitors in your chosen industry. One way you can elevate your brand is by getting a 1300 number.

The Lismorea App

Jan

11th

2026

13:18

Is it okay to feel ‘schadenfreude’ at work? Here’s how to navigate this complex emotion

Have you ever felt delighted (perhaps secretly) when something went wrong for someone else? We may not openly admit it, but many of us have probably felt this way – sometimes intentionally, sometimes unconsciously. This feeling has a name, borrowed into English from German: ” schadenfreude “.

The National Tribune

Jan

10th

2026

18:30

Management Changes, B2B Tag

Optus Appoints Former Telstra Executive Sri Amirthalingam as New CTO After Triple-0 Outage

Telecommunications giant Optus has announced a major leadership change, appointing former Telstra executive Sri Amirthalingam as its new chief technology officer, as the company continues efforts to rebuild public trust following last year’s triple-0 outage. In a statement released this week, Optus confirmed current chief technology officer Tony Baird will leave the company after a transition period.

The Australian Business Journal

Examples of Optus's suppliers include Bango, Magnite and EI Towers.

Example Suppliers

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Optus currently holds 3 broadcasting rights for sports competitions including soccer | association football.

Example Sports Rights Suppliers

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