Cleeng is a privately owned company headquartered in the Netherlands. Founded in 2011, it employs approximately 130 individuals and reported $20.8M in revenue as of 2024. Operating as a tier 1 media tech buyer, the company provides video business systems, specializing in subscriber management and user lifecycle analytics.

2024 Revenue

Founded

2011

Headcount

124

Headquarters

Netherlands

Primary Segment

Video business systems

Ownership

Privately Owned

Deployments

53

News Summary:

On March 18, Cleeng highlighted the complexities digital subscription businesses face when scaling internationally, noting that regulatory compliance issues can drain resources and delay market launches. Previously, on March 10, Cleeng underscored its 15 years of experience in the live pay-per-view (PPV) market, drawing a contrast with Netflix's recent entry into streaming events such as Mayweather vs. Pacquiao II and emphasizing the crucial off-screen aspects of live PPV. Earlier, on March 4, Cleeng discussed the evolving streaming market, pointing to a shift towards Connected TV (CTV) devices like Roku, Samsung, and Amazon Fire TV, which yield higher subscriber engagement and Lifetime Value (LTV) compared to mobile-first strategies, thus requiring distinct payment infrastructure solutions. This follows Cleeng powering the migration of motorsports content for FRDM+, a subscription streaming platform launched by YouTuber Cleetus McFarland, who boasts over 4.6 million subscribers and 2 billion views as of February 2026, a move reported on February 25. On February 23, Cleeng also addressed the financial barriers for independent creators and mid-sized media companies entering the subscription economy, detailing how its freemium plan helps overcome the significant upfront investments typically needed for subscriber management, billing, customer support, and analytics tools.

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Cleeng offers 4 products in the media tech industry. Cleeng's product portfolio comprises of video business systems.
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Cleeng's revenues were less than $25M in 2024. All the revenue comes from user lifecycle management (ULM) and billing.
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Cleeng's customers primarily consist of telecoms, entertainment Providers and broadcast television and radio companies. Examples of Cleeng's customers include Optus, Warner Bros. Discovery and Sinclair Broadcast Group. Cleeng has commercial and technical partners like Comcast Technology Solutions (CTS), Sportradar and Deltatre. Examples of Cleeng's suppliers include Snowflake, Google and Amazon Web Services (AWS).

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