Cleeng, a privately owned company headquartered in the Netherlands, was founded in 2011. With approximately 130 employees, it reported $20.8M in revenue as of 2024 and operates as a tier 1 media tech buyer. The company specializes in video business systems, providing subscriber management and user lifecycle analytics.

2024 Revenue

Founded

2011

Headcount

124

Headquarters

Netherlands

Primary Segment

Video business systems

Ownership

Privately Owned

Deployments

53

News Summary:

Cleeng recently detailed strategies for recovering subscription revenue on April 23, 2026, by identifying and addressing financial "leaks" within existing subscriber bases, shifting focus from solely acquiring new customers or optimizing acquisition costs. Previously, on April 8, 2026, the company analyzed the pitfalls of AI customer support for digital subscription services, including streaming platforms and publishers, stressing the need for structure to achieve effective instant resolutions and global scalability. Earlier, on March 31, 2026, Cleeng discussed the distinct scalability challenges of live OTT events, noting that their sudden audience surges behave differently than conventional SaaS traffic, testing even well-resourced platforms. This followed its March 18, 2026, commentary on subscription compliance, underscoring the regulatory complexities that can hinder cross-border growth for digital subscription businesses. On March 10, 2026, Cleeng also weighed in on Netflix's expansion into live pay-per-view streaming with events like Mayweather vs. Pacquiao II, suggesting that the success of live PPV hinges on factors beyond the immediate broadcast.

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Cleeng offers 4 products in the media tech industry. Cleeng's product portfolio comprises of video business systems.
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Cleeng's revenues were less than $25M in 2024. All the revenue comes from user lifecycle management (ULM) and billing.
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Cleeng's customers primarily consist of telecoms, entertainment Providers and broadcast television and radio companies. Examples of Cleeng's customers include Sinclair Broadcast Group, Optus and Warner Bros. Discovery. Cleeng has commercial and technical partners like Deltatre, Sportradar and Comcast Technology Solutions (CTS). Examples of Cleeng's suppliers include Google, Snowflake and Amazon Web Services (AWS).

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