Cleeng is a privately owned company headquartered in the Netherlands and operates as a tier 2 media tech buyer. Founded in 2011, the company employs approximately 130 individuals and reported $22.0M in revenue as of 2025. The company specializes in video business systems, functioning as a provider of subscriber management and user lifecycle analytics.
Cleeng launched its AI agent team on September 9, 2026, which it describes as the world's first agentic subscriber retention platform. This team is designed to manage the core functions of a subscriber business—launching new initiatives, handling daily operations, and reducing churn—by integrating these tasks through a single connection rather than multiple disconnected tools. Previously, on September 2, 2026, Cleeng announced the development of an MCP (Multi-Agent Control Plane) server, which connects AI agents like Claude or OpenAI's tools directly to its subscription platform. This server enables agents to access subscriber data and take action, expanding beyond traditional AI models that primarily identified churn risks. Earlier, on August 31, 2026, Cleeng showcased this "world's first agentic subscriber infrastructure designed for retention" at IBC 2026, highlighting how its AI agent team facilitates the launch, operation, and growth of a subscriber base with user control and faster deployment.
Cleeng's customers primarily consist of telecoms, broadcast television and radio and entertainment Providers companies. Examples of Cleeng's customers include TelevisaUnivision, Optus and Warner Bros. Discovery. Cleeng has commercial and technical partners like Sportradar, Deltatre and Comcast Technology Solutions (CTS). Examples of Cleeng's suppliers include Google, Snowflake and Amazon Web Services (AWS).
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