Cleeng

https://cleeng.com/
https://www.linkedin.com/company/cleeng/

Cleeng is a Privately Owned company headquartered in the Netherlands. Founded in 2011, with approximately 130 employees, it reported $20.8M in revenue as of 2024. It operates as a tier 1 media tech buyer. The company specializes in video business systems, providing subscriber management and user lifecycle analytics.

Revenue

Founded

2011

Headcount

125

Headquarters

Netherlands

Primary Segment

Video business systems

Ownership

Privately Owned

Deployments

News Summary:

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Cleeng offers 4 products in the media tech industry. Cleeng's product portfolio comprises of video business systems.

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Cleeng's revenues were less than $25M in 2024. All the revenue comes from user lifecycle management (ULM) and billing.

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Jul

21st

2026

05:41

Emerging Tech, Artificial Intelligence, B2B Tag, Product Updates

H1 2026 Product Update: AI Agents, Global Payments & Smarter Retention

Growing a subscription business is becoming more complex. Customer acquisition is more expensive, billing spans more channels and regions, and subscriber expectations continue to rise. Success increasingly depends on understanding subscribers, removing friction, and giving teams better tools to respond quickly.

Cleeng

Jul

2nd

2026

05:46

B2B Tag

8 Benefits of Using Hosted Customer Flows for Subscription Apps

Most OTT and D2C subscription apps face the same hidden problem: their subscription product is strong, but the infrastructure around it (the login flow, the checkout, the account management screens, the support layer) is held together with custom code, point solutions, and engineering time that could be spent elsewhere.

Cleeng

May

15th

2026

03:06

Emerging Tech

How to Make Money on YouTube Without Ads – And Keep 100% of It

YouTube has a structural problem for creators: you don't own your audience's relationship, and you don't control your income. Ad revenue is a byproduct of views that YouTube grants or withholds depending on the algorithm. YouTube keeps 45% of every ad dollar.

Cleeng

May

13th

2026

02:49

Emerging Tech, Big Data/Analytics

App Store Connect Now Tracks Subscription Analytics: What It Means for Multi-Platform Operators

Apple just added over 100 subscription metrics to App Store Connect — MRR, churn, cohorts, and offer tracking are now native. For OTT and streaming businesses managing subscriptions across multiple platforms, here's what changed, what it doesn't cover, and how to close the gap.

Cleeng

May

7th

2026

02:23

Emerging Tech, Artificial Intelligence, B2B Tag

AI Agents for Subscriber Retention: Is Your Infrastructure Ready?

Deploying AI agents for subscriber retention sounds straightforward – until you look at what the agent is actually working with. For most subscription platforms, that means partial data. A subscriber who signed up on the web, migrated to Roku, and now has a billing discrepancy through a telco bundle doesn't exist as a single, coherent record in most systems.

Cleeng

Apr

23rd

2026

03:30

B2B Tag

How to Recover Subscription Revenue: 3 Gaps Subscription Brands Ignore

You don't always need new customers to grow. If you want to recover subscription revenue, the money you need is likely already flowing in — just quietly leaking back out. Most subscription brands are running the same playbook: optimize acquisition, improve conversion, reduce CAC.

Cleeng

Apr

8th

2026

02:30

Artificial Intelligence

Why AI Customer Support Fails Without Structure - And How to Fix It

AI customer support is quickly becoming the default answer to customer support challenges. For many companies operating digital subscriptions — includingstreaming services, digital publishers, membership sites, and content creators — the promise of AI is undeniably attractive: instant resolutions, 24/7 availability, and the ability to scale global operations without an exponential increase in headcount.

Cleeng

Mar

31st

2026

02:30

Emerging Tech, B2B Tag

OTT Platform Scalability: Why Live Events Don't Behave Like Normal SaaS Traffic

It is easy to talk about SaaS scalability – every platform claims to handle millions of users. But live OTT events do not behave like normal SaaS traffic, and even the largest, most well-resourced platforms in the world have struggled when audiences arrive all at once.

Cleeng

Mar

18th

2026

00:47

Emerging Tech

Subscription Compliance: How to Scale Without the Regulatory Headache

You've built a digital subscription business that's growing across borders. Your product is solid, your marketing is working, and subscribers are signing up from markets in São Paulo to Stockholm. But behind the scenes, a silent killer is draining your resources, delaying launches, and putting your entire operation at risk.

Cleeng

Mar

10th

2026

03:30

Emerging Tech, B2B Tag

Netflix Just Entered the Fight. We've Been in the Ring for 15 Years

Why the Mayweather vs. Pacquiao II hype says everything about where live PPV is going – and why the real test of live PPV happens off-screen. When Netflix announced it would stream Mayweather vs. Pacquiao II this September at the Las Vegas Sphere, the industry reacted as if it had just witnessed a knockout.

Cleeng

Mar

4th

2026

06:30

Emerging Tech

Why Every CTV Device Needs Different Payment Infrastructure

Multi-Channel Billing For years, "mobile-first" was the mantra for streaming services. However, the market has shifted. While mobile devices are excellent for casual browsing, Connected TV is where the real engagement happens. Subscribers on platforms like Roku, Samsung, and Amazon Fire TV watch more hours of content and generate a significantly higher Lifetime Value (LTV) than mobile users.

Cleeng

Feb

25th

2026

09:09

Emerging Tech

From YouTube to FRDM+: Cleeng Powers a Migration for Motorsports Streaming

FRDM+ is a subscription streaming platform launched in 2022 by Cleetus McFarland, a YouTuber with over 4.6 million subscribers known for his action-packed motorsports videos. With more than 2 billion views as of February 2026, Cleetus has built one of the leading motorsports channels on YouTube.

Cleeng

Cleeng's customers primarily consist of telecoms, entertainment Providers and broadcast television and radio companies. Examples of Cleeng's customers include Warner Bros. Discovery, Sinclair Broadcast Group and Optus. Cleeng has commercial and technical partners like Sportradar, Comcast Technology Solutions (CTS) and Deltatre. Examples of Cleeng's suppliers include Snowflake, Amazon Web Services (AWS) and Google.

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Cleeng

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