Google offers 16 products in the connectivity and cloud, media tech, media and telecoms services, ad tech and services, enterprise tech and telecoms tech industries. Google's product portfolio comprises of retail and commerce media ad tech, broadband and VAS software, search, social, and retail media, data, targeting and identity, generative AI, media cloud and storage, RTB and programmatic, enterprise cloud, video processing and playout, user experience and devices, tV and streaming ad tech, connectivity and distribution services and broadcast professional services.
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Google's revenues were $402.8B in 2025. Caretta Research has split Google's revenue into 22 different product categories, the largest of which is search and display, which represents 34% of Google's revenue.
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Google's customers primarily consist of iT Services and IT Consulting, physical retail and broadcast professional services companies. Examples of Google's customers include HCLTech, Walmart and Cognizant. Google has commercial and technical partners like Cognizant, Thales and Ericsson. Examples of Google's suppliers include Dolby Laboratories, Deluxe and VideoAmp.
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Example Partners
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