Google offers 17 products in the ad tech and services, enterprise tech, media tech, media and telecoms services, connectivity and cloud and telecoms tech industries. Google's product portfolio comprises of broadcast professional services, media cloud and storage, user experience and devices, RTB and programmatic, video processing and playout, enterprise cloud, data, targeting and identity, broadband and VAS software, search, social, and retail media, tV and streaming ad tech, retail and commerce media ad tech, generative AI and connectivity and distribution services.
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Google's revenues were $350.0B in 2024. Caretta Research has split Google's revenue into 22 different product categories, the largest of which is search and display, which represents 48% of Google's revenue.
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Google's customers primarily consist of physical retail, broadcast professional services and iT Services and IT Consulting companies. Examples of Google's customers include HCLTech, Cognizant and Walmart. Google has commercial and technical partners like Thales, Cognizant and Ericsson. Examples of Google's suppliers include VideoAmp, Deluxe and Dolby Laboratories.
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Example Suppliers
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Example Partners
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