Amagi
Amagi, also known as Amagi Corporation, is a privately owned company headquartered in India and a tier 1 media tech buyer. Founded in 2008, the company employs approximately 940 individuals and reported $146.2M in revenue as of 2024. Specializing in video processing and playout, Amagi operates as a media technology provider offering cloud-native broadcast infrastructure and targeted advertising solutions for the global television and streaming industries. The company engineers software-defined workflows designed to replace traditional satellite and hardware-based delivery models, enabling content owners and networks to remotely launch, manage, and distribute linear channels. As a central infrastructure partner in the Free Ad-supported Streaming TV (FAST) ecosystem, Amagi provides a unified technical stack encompassing broadcast-grade playout, dynamic server-side ad insertion, and content scheduling to facilitate the monetization and transmission of video assets across major Connected TV and OTT platforms.

2024 Revenue

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Founded

2008

Headcount

939

Headquarters

India

Primary Segment

Video processing and playout

Ownership

Privately Owned

Deployments

105

News Summary:

On March 21, 2026, Amagi launched its AI-driven Artwork Generation and Transformation, integrating it into its Amagi NOW ingest-to-monetization platform. This new capability allows media companies to generate fully formatted, platform-ready promotional artwork directly from raw video within the platform. Previously, on March 16, Amagi released its "Amagi Airtime Report: Special Edition — AI in Media Operations," which revealed double-digit growth in global Free Ad-Supported Streaming TV (FAST) viewership and ad monetization during Q4 2025. The report detailed a 21% year-over-year increase in global hours of viewing (HOV) across FAST and a 27% rise in ad impressions for the period, further noting the accelerating application of AI in media operations.

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Amagi offers 7 products in the ad tech and services and media tech industries. Amagi's product portfolio comprises of video business systems, ad measurement and verification, media managed services, RTB and programmatic and video processing and playout.
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Amagi's revenues were less than $250M in 2024. Caretta Research has split Amagi's revenue into 8 different product categories, the largest of which is fAST playout. For full access to Amagi's revenue breakdown subscribe to Caretta Portal.
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Amagi's customers primarily consist of entertainment Providers and broadcast television and radio companies. Examples of Amagi's customers include NBCUniversal, WarnerMedia and Globo. Amagi has commercial and technical partners like Xiaomi Technology, Google and Lionsgate. Examples of Amagi's suppliers include FilmTrack, The Trade Desk and Magnite.

Example Customers

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Example Suppliers

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Example Partners

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