News Summary:
On July 7, Amagi’s June 2026 Airtime Report indicated that global viewing hours for free ad-supported streaming TV (FAST) increased 55% year-over-year in the spring, though industry leaders warned that poor metadata is creating operational challenges and lost revenue. Previously, on July 6, Amagi’s Chief Product Officer outlined a blueprint for responsible artificial intelligence (AI) in the workplace, focusing on the importance of understanding AI's role and limitations as it integrates into business decisions. The company's July 3 analysis, part of its quarterly report on global FAST trends, reiterated that while global hours of viewing grew 55% year-over-year and ad impressions rose 53%, an overwhelming majority of FAST executives reported financial losses due to poor metadata, affecting ad revenue, content discovery, and platform prioritization. This research, published earlier on July 3, specifically detailed how broken metadata workflows are costing the industry, assessing AI adoption's impact on media preparation and distribution economics based on a survey of 28 senior media practitioners. Amagi initially released its June 2026 AIRTIME Report on July 2, drawing on data from approximately 6500 FAST channel deliveries via its THUNDERSTORM server-side ad insertion platform, comparing the period of April 1 to June 15, 2026, with the same period in 2025.
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