News Summary:
On September 11, Amagi demonstrated Amagi Studio at IBC, an agentic capability designed to bring broadcast-grade live production workflows into the cloud. Currently in pilot with a leading US network, Studio supports over 110 concurrent uncompressed 1080p50 inputs with sub-frame synchronization, ultra-low latency, and native vertical support. This followed the company's September 10 announcement that it would showcase four AI-native capabilities at the IBC event in Amsterdam from September 11 to 14. These tools – Amagi Studio, Fanpulse, integrated localization, and Agentic Network Operations – target live production, sports storytelling, content localization, and network operations, aiming to help media companies expand their reach without increasing teams, tools, or costs. Amagi first announced its plan to unveil these AI-native innovations on September 9, stating they are built on the premise that reaching new audiences, formats, or languages should not require additional expenses. Previously, on August 28, Amagi and TV9 Network expanded their partnership to cover end-to-end CTV/Digital operations, distribution, and monetization, making TV9 the first network in India to go live with Amagi's AdFlow Orchestrator, a POIS-based advertising solution intended to improve viewership retention, time spent, and monetization.
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