Rakuten TV, a privately owned company headquartered in Spain and a subsidiary of Rakuten, was founded in 2010 and operates with approximately 190 employees. The company reported $125.5M in revenue as of 2025. It functions as a tier 1 media tech buyer. The company specializes in media and TV services, operating a video-on-demand and free ad-supported streaming television platform. Originally founded in Barcelona, Spain, in 2010 as Wuaki.tv by Jacinto Roca and Josep Mitjà, the service expanded across Europe before being acquired by Rakuten in June 2012 and subsequently rebranded under the Rakuten name in July 2017. Structurally, the platform comprises two distinct geographical divisions: Rakuten TV Europe, headquartered in Barcelona, and a separate domestic service in Japan operated directly by the parent company following the consolidation of its legacy Rakuten Showtime asset. The platform utilizes a diversified monetization architecture that integrates transactional video-on-demand (TVOD) for movie rentals and purchases, advertising-based video-on-demand (AVOD), subscription video-on-demand (SVOD), and a network of linear FAST channels. Through licensing agreements with Hollywood studios, including Warner Bros., Disney, and Sony Pictures, alongside local independent distributors, Rakuten TV serves over 40 countries across Europe and Asia, operating as a component of Rakuten's broader digital content and advertising media ecosystem.
On June 9, 2026, Rakuten TV Europe unveiled research detailing the evolving European Connected TV (CTV) advertising landscape, noting that brands are increasingly prioritizing viewer experience, attention, and contextual relevance over traditional advertising formats. This research was presented during Rakuten TV Enterprise LIVE London, an industry event for advertising, media, and technology executives. Previously, on June 8, Rakuten TV Enterprise announced the full speaker line-up for its 'LIVE' London event, which took place on June 9. On the same day, Rakuten TV Enterprise released its report "Beyond the Break: Connecting Advertising Strategy With Viewer Experience," indicating that European advertisers are moving beyond traditional video ad breaks as CTV becomes a core component of media buying strategies. Earlier in the month, on June 3, Rakuten TV shared insights from its study, "The FAST Advantage," ahead of a presentation at SXSW London. This research found that Free Ad-supported Streaming Television (FAST) had become a mainstream viewing option across Europe, with nearly three-quarters of surveyed viewers using FAST services daily or several times a week as they seek alternatives to subscription services.
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