Rakuten TV, a privately owned company headquartered in Spain and a subsidiary of Rakuten, was founded in 2010 and operates with approximately 190 employees. The company reported $125.5M in revenue as of 2025. It functions as a tier 1 media tech buyer. The company specializes in media and TV services, operating a video-on-demand and free ad-supported streaming television platform. Originally founded in Barcelona, Spain, in 2010 as Wuaki.tv by Jacinto Roca and Josep Mitjà, the service expanded across Europe before being acquired by Rakuten in June 2012 and subsequently rebranded under the Rakuten name in July 2017. Structurally, the platform comprises two distinct geographical divisions: Rakuten TV Europe, headquartered in Barcelona, and a separate domestic service in Japan operated directly by the parent company following the consolidation of its legacy Rakuten Showtime asset. The platform utilizes a diversified monetization architecture that integrates transactional video-on-demand (TVOD) for movie rentals and purchases, advertising-based video-on-demand (AVOD), subscription video-on-demand (SVOD), and a network of linear FAST channels. Through licensing agreements with Hollywood studios, including Warner Bros., Disney, and Sony Pictures, alongside local independent distributors, Rakuten TV serves over 40 countries across Europe and Asia, operating as a component of Rakuten's broader digital content and advertising media ecosystem.
Titles purchased from the closing Virgin Media Store will become available on Rakuten TV, effective September 10, 2026. This follows Rakuten TV Europe's unveiling on June 9 of research examining the evolving European Connected TV (CTV) advertising landscape. The report, titled "Beyond the Break: Connecting Advertising Strategy With Viewer Experience," indicated that brands prioritize viewer experience, attention, and contextual relevance, moving beyond traditional advertising formats. Rakuten TV Enterprise initially unveiled this research on June 8 during its 'LIVE' London event for advertising, media, and technology executives, having announced the full speaker lineup for the event earlier the same day. Previously, on June 3, Rakuten TV shared insights from its "The FAST Advantage" study at SXSW London, which found that Europeans consider Free Ad-supported Streaming TV (FAST) channels a mainstream option.
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