NPAW, also known as NicePeopleAtWork and Nice People At Work, is a privately owned company headquartered in Spain. Founded in 2008, the company employs approximately 130 individuals and reported $19.0M in revenue as of 2023. Functioning as a tier 2 media tech buyer, it specializes in video data and analytics.
On April 20, 2026, NPAW launched Orion, a new product designed for tracking and analyzing video consumption, user behavior, quality of experience, and quality of service to support the growth of online streaming services.
NPAW offers 10 products in the media tech industry. NPAW's product portfolio comprises of video data and analytics, content security and video processing and playout.
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NPAW's revenues were less than $25M in 2023. Caretta Research has split NPAW's revenue into 5 different product categories, the largest of which is video player and QOS analytics. For full access to NPAW's revenue breakdown subscribe to Caretta Portal.
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NPAW's customers primarily consist of data centre infrastructure and telecoms companies. Examples of NPAW's customers include Dell Technologies, Vodafone and Orange Group. NPAW has commercial and technical partners like Nokia, Ateme and Comcast Technology Solutions (CTS). Examples of NPAW's suppliers include Redge Technologies and Logic Media Solutions.
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