iFeelSmart, a privately owned company headquartered in France and a subsidiary of Wyplay, was founded in 2011. With approximately 20 employees, the company reported $1.4M in revenue as of 2023, functioning as a tier 3 media tech buyer. It focuses on user experience and devices, specializing in providing solutions for User Experience (UX) for Android TV Operator's STB and Multiscreen Apps (Mobile/Tablet).
iFeelSmart collaborated with Bouygues Telecom on 9th May 2019 to launch a new Android TV launcher. This collaboration aimed to provide customers with a reliable and user-friendly experience.
iFeelSmart's customers primarily consist of telecoms companies. Examples of iFeelSmart's customers include Orange Group, Ooredoo and CenturyLink. iFeelSmart has commercial and technical partners like Huawei, Apple and Accenture.