iFeelSmart, a privately owned company headquartered in France, is a subsidiary of Wyplay. Founded in 2011 with approximately 20 employees, the company reported $1.5M in revenue as of 2023. Functioning as a tier 3 media tech buyer, iFeelSmart specializes in user experience and devices, offering solutions for User Experience (UX) for Android TV Operator's STB and Multiscreen Apps across mobile and tablet devices.
iFeelSmart collaborated with Bouygues Telecom on 9th May 2019 to launch a new Android TV launcher. This collaboration aimed to provide customers with a reliable and user-friendly experience.
iFeelSmart's customers primarily consist of telecoms companies. Examples of iFeelSmart's customers include Ooredoo, CenturyLink and Orange Group. iFeelSmart has commercial and technical partners like Apple, Accenture and Huawei.