Backlight

https://www.backlight.co/
https://www.linkedin.com/company/backlight-co/

Backlight, a privately owned company headquartered in the US, was founded in 2021, employs approximately 260 individuals, and reported $50.0M in revenue as of 2024. The company operates as a tier 2 media tech buyer. Specializing in software development, Backlight functions as a global media and entertainment technology company that has acquired a portfolio of cloud-native software solutions. These solutions are specialized in video content ideation, pre-production, planning, post-production, distribution, and analysis. Backlight operates two divisions: Backlight Creative, which includes the product lines of ftrack, cineSync, iconik Gem, and Celtx; and Backlight Streaming, which encompasses the product lines of Zype and Wildmoka.

2024 Revenue

Founded

2021

Headcount

255

Headquarters

Primary Segment

Software Development

Ownership

Privately Owned

Deployments

119

News Summary:

Backlight's portfolio of specialized products—Celtx, Ftrack, Iconik, Wildmoka, and Zype—provides infrastructure for modern media production across the entire media lifecycle, from first draft to final distribution, as detailed in an April 20 analysis of the modern media stack. Previously, on April 14, CEO Kathleen Barrett, who leads the parent company of Iconik, Wildmoka, and ftrack, provided insights in a one-on-one interview. Backlight showcased a Creative Operations Platform at the NAB Show in Las Vegas (April 18-22), which unifies Iconik’s media asset management with Wildmoka’s multi-platform publishing to streamline workflows from creation through distribution, as announced on April 10. This followed an April 9 announcement at NAB Show 2026 by MASV, which included Iconik among its new technology integrations, alongside IBM Cloud Object Storage and LucidLink Connect.

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Backlight offers 12 products in the media tech industry. Backlight's product portfolio comprises of video business systems, user experience and devices, content supply chain, production and post production and video processing and playout.

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Backlight's revenues were less than $100M in 2024. Caretta Research has split Backlight's revenue into 8 different product categories.

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May

14th

2026

03:09

Events, B2B Tag

AHG appoints Backlight as Cameo distributor for Malta

[Malta] The Adam Hall Group is further expanding its international sales network and strengthening its presence in the Mediterranean region: with immediate effect, Backlight is taking over the distribution of the lighting technology brand Cameo in Malta.

LSi Online

May

13th

2026

05:13

Partnerships and Alliances, B2B Tag

Backlight appointed as Cameo’s Malta distribution partner

The Adam Hall Group has appointed Backlight Ltd as Malta distributor for lighting technology brand Cameo. Backlight serves customers in the live events, broadcast and fixed installation sectors and plans to position the broad Cameo portfolio in both the rental and installation markets.

Installation International

May

11th

2026

07:12

B2B Tag

Can an 18-Year-Old Get a Personal Loan in India?

Turning 18 is a big deal. You can vote, drive, and legally enter into financial contracts. But can you get a personal loan for an 18-year-old in India? The short answer is yes, but only under certain conditions.

Zype

May

7th

2026

15:32

Emerging Tech

From Tool Sprawl to Creative Velocity: Rethinking the Modern Media Stack

Backlight builds the infrastructure that powers modern media production — from first draft to final distribution. Its portfolio of specialized products — Celtx, Ftrack, Iconik, Wildmoka, and Zype — covers every critical stage of the media lifecycle: pre-production, production tracking, media asset management, live content publishing, and video monetization.

NAB Show

Apr

21st

2026

08:12

Emerging Tech, B2B Tag

Top Instant Loan Apps for Students in India (2026)

Key Takeaways Instant loan apps are usually more relevant for applicants with regular income, such as interns or salaried professionals. Before applying, always check eligibility, total charges, repayment terms, and whether the lender is linked to an RBI-registered NBFC or bank.

Zype

Apr

20th

2026

16:58

Emerging Tech

From Tool Sprawl to Creative Velocity: Rethinking the Modern Media Stack

NAB Show

Apr

14th

2026

18:23

Emerging Tech, B2B Tag

Interview: Kathleen Barrett, CEO of Backlight

I recently went one-on-one with Kathleen Barrett. Kathleen is the CEO of Backlight, the parent company of Iconik, Wildmoka, and ftrack. Adam: How did you get here? What experiences, failures, setbacks, or challenges have been most instrumental to your growth? Kathleen: I got here in the most roundabout way possible.

Adam Mendler

Apr

10th

2026

09:39

Events, Emerging Tech

Backlight Links Iconik And Wildmoka In Creative Ops Platform

Backlight will showcase a Creative Operations Platform at the NAB Show in Las Vegas, April 18-22, that unifies Iconik’s media asset management with Wildmoka’s multi-platform publishing to streamline workflows from creation through distribution. The company plans demonstrations in its Booth N2829 .

TVNewsCheck

Apr

9th

2026

18:30

Partnerships and Alliances, Emerging Tech

NAB 2026: MASV Announces New Integrations with Iconik, IBM Cloud, LucidLink

MASV (massive.io) has announced an expansion of its technology partner ecosystem at NAB Show 2026 (Booth N3142). New and upcoming integrations include Iconik, IBM Cloud Object Storage, and LucidLink Connect. “These partnerships represent a fundamental shift in how media teams experience file transfer,” says Majed Alhajry, CTO, MASV .

Sports Video Group

Apr

8th

2026

19:53

Events, Emerging Tech

Backlight Showcases Creative Operations Platform

Backlight, the global media technology company behind Iconik and Wildmoka, will showcase its Creative Operations Platform at NAB Show 2026 in Las Vegas, April 19–22 (booth #N2829). The new offering brings the multi-platform publishing capabilities of Wildmoka to the media management workflow of Iconik, and will be the first platform to fully connect high-volume media management, review and approval, and multi-platform publishing.

Content+Technology

Apr

8th

2026

18:30

New Offerings, Emerging Tech

NAB 2026: Backlight to Showcase Iconik and Wildmoka Integration

Backlight, the media technology company behind Iconik and Wildmoka, will showcase its Creative Operations Platform at NAB Show 2026 (Booth N2829, April 19–22). The platform brings Wildmoka’s multi-platform publishing capabilities into the Iconik media management workflow.

Sports Video Group

Apr

8th

2026

05:35

New Offerings, Artificial Intelligence

Backlight Showcases Creative Operations Platform at NAB Show 2026, Connecting Media Management to Multi

Backlight, the global media technology company behind Iconik and Wildmoka, will showcase its Creative Operations Platform at NAB Show 2026 in Las Vegas, April 19 – 22 (booth #N2829). The new offering brings the multi-platform publishing capabilities of Wildmoka to the media management workflow of Iconik, and will be the first platform to fully connect high-volume media management, review and approval, and multi-platform publishing.

Svconline

Backlight's customers primarily consist of telecoms and software Development companies. Examples of Backlight's customers include Orange Group, Google and AT&T. Backlight has commercial and technical partners like Microsoft, Apple and IBM.

Example Customers

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Example Partners

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Analysis

Data

Analysis

Data

Backlight

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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