Backlight, a privately owned company headquartered in the United States, was founded in 2021, employs approximately 260 individuals, and reported $50.0M in revenue as of 2024. The company specializes in software development, operating as a global media and entertainment technology company that has acquired a portfolio of cloud-native software solutions for video content ideation, pre-production, planning, post-production, distribution, and analysis. Backlight operates two divisions: Backlight Creative, which includes the product lines of ftrack, cineSync, iconik Gem, and Celtx; and Backlight Streaming, which includes the product lines of Zype and Wildmoka.

Revenue

Founded

2021

Headcount

250

Headquarters

United States

Primary Segment

Software Development

Ownership

Privately Owned

Deployments

119

News Summary:

On June 17, 2026, Castlabs and Backlight announced an integration that brings Castlabs’ cloud multi-DRM service DRMtoday and single-frame forensic watermarking technology STARDUSTmark into Backlight’s Iconik, its creative operations and media asset management (MAM) platform. This integration positions Iconik as the first platform of its kind to support frame-accurate forensic watermarking.

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Backlight offers 12 products in the media tech industry. Backlight's product portfolio comprises of production and post production, video processing and playout, video business systems, user experience and devices and content supply chain.
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Backlight's revenues were less than $100M in 2024. Caretta Research has split Backlight's revenue into 8 different product categories.
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Backlight's customers primarily consist of telecoms and search, social, and retail media companies. Examples of Backlight's customers include Orange Group, AT&T and Google. Backlight has commercial and technical partners like IBM, Apple and Microsoft.

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