Backlight, a privately owned company headquartered in the US, was founded in 2021 and employs approximately 260 individuals. It reported $50.0M in revenue as of 2024. Functioning as a tier 2 media tech buyer, the company specializes in software development, operating as a global media and entertainment technology provider. It offers a portfolio of cloud-native software solutions specialized in video content ideation, pre production, planning, post production, distribution, and analysis. Backlight operates two divisions: Backlight Creative, which includes product lines such as ftrack, cineSync, iconik Gem, and Celtx, and Backlight Streaming, which encompasses product lines like Zype and Wildmoka.

2024 Revenue

Founded

2021

Headcount

255

Headquarters

US

Primary Segment

Software Development

Ownership

Privately Owned

Deployments

119

News Summary:

On March 10, 2026, Backlight released its 2026 Iconik Media Stats Report, which revealed how growing content volumes, rising storage demands, and increased use of artificial intelligence are reshaping media workflows across the industry. The report also detailed that video consumes 64% of storage needs for media assets, underscoring the role of efficiency and scale in media operations.

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Backlight offers 12 products in the media tech industry. Backlight's product portfolio comprises of video business systems, video processing and playout, content supply chain, production and post production and user experience and devices.
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Backlight's revenues were less than $100M in 2024. Caretta Research has split Backlight's revenue into 8 different product categories.
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Backlight's customers primarily consist of search, social, and retail media and telecoms companies. Examples of Backlight's customers include AT&T, Google and Orange Group. Backlight has commercial and technical partners like Apple, IBM and Microsoft.

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