Backlight, a privately owned company headquartered in the US, was founded in 2021, employs approximately 260 individuals, and reported $50.0M in revenue as of 2024. The company operates as a tier 2 media tech buyer. Specializing in software development, Backlight functions as a global media and entertainment technology company that has acquired a portfolio of cloud-native software solutions. These solutions are specialized in video content ideation, pre-production, planning, post-production, distribution, and analysis. Backlight operates two divisions: Backlight Creative, which includes the product lines of ftrack, cineSync, iconik Gem, and Celtx; and Backlight Streaming, which encompasses the product lines of Zype and Wildmoka.

2024 Revenue

Founded

2021

Headcount

255

Headquarters

US

Primary Segment

Software Development

Ownership

Privately Owned

Deployments

119

News Summary:

Backlight's portfolio of specialized products—Celtx, Ftrack, Iconik, Wildmoka, and Zype—provides infrastructure for modern media production across the entire media lifecycle, from first draft to final distribution, as detailed in an April 20 analysis of the modern media stack. Previously, on April 14, CEO Kathleen Barrett, who leads the parent company of Iconik, Wildmoka, and ftrack, provided insights in a one-on-one interview. Backlight showcased a Creative Operations Platform at the NAB Show in Las Vegas (April 18-22), which unifies Iconik’s media asset management with Wildmoka’s multi-platform publishing to streamline workflows from creation through distribution, as announced on April 10. This followed an April 9 announcement at NAB Show 2026 by MASV, which included Iconik among its new technology integrations, alongside IBM Cloud Object Storage and LucidLink Connect.

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Backlight offers 12 products in the media tech industry. Backlight's product portfolio comprises of video business systems, user experience and devices, content supply chain, production and post production and video processing and playout.
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Backlight's revenues were less than $100M in 2024. Caretta Research has split Backlight's revenue into 8 different product categories.
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Backlight's customers primarily consist of telecoms and software Development companies. Examples of Backlight's customers include Orange Group, Google and AT&T. Backlight has commercial and technical partners like Microsoft, Apple and IBM.

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