News Summary:
Backlight, in collaboration with GEDEON Experiences, Musée d’Orsay, and VIVE Art, debuted the immersive virtual reality experience "A Statue for Liberty: Bartholdi's Dream" at the Orsay on September 16, 2026. This followed the media technology company's showcase of its Iconik and Wildmoka platform innovations at IBC 2026 on September 13. The demonstration focused on advancements in AI-powered discovery, live-to-digital production, and an open, connected platform, building on its unified Creative Operations Platform. Earlier, on September 6, Backlight launched AI-driven innovations for its Creative Operations Platform at IBC2026, introducing the Iconik Publish Panel, which integrates Wildmoka's publishing tools to streamline content distribution to platforms like YouTube and Instagram. This expansion built on Backlight's announcement on September 2, 2026, detailing its plans to enhance its unified Creative Operations Platform with smarter AI-powered discovery, faster live-to-digital production, and a more open and connected platform, with CEO Kathleen Barrett noting the need for tools to manage increasing content demands without added complexity.
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