Backlight

https://www.backlight.co/
https://www.linkedin.com/company/backlight-co/

Backlight, a privately owned company headquartered in the US, was founded in 2021 and employs approximately 260 individuals. It reported $50.0M in revenue as of 2024. Functioning as a tier 2 media tech buyer, the company specializes in software development, operating as a global media and entertainment technology provider. It offers a portfolio of cloud-native software solutions specialized in video content ideation, pre production, planning, post production, distribution, and analysis. Backlight operates two divisions: Backlight Creative, which includes product lines such as ftrack, cineSync, iconik Gem, and Celtx, and Backlight Streaming, which encompasses product lines like Zype and Wildmoka.

2024 Revenue

Founded

2021

Headcount

255

Headquarters

Primary Segment

Software Development

Ownership

Privately Owned

Deployments

119

News Summary:

On March 10, 2026, Backlight released its 2026 Iconik Media Stats Report, which revealed how growing content volumes, rising storage demands, and increased use of artificial intelligence are reshaping media workflows across the industry. The report also detailed that video consumes 64% of storage needs for media assets, underscoring the role of efficiency and scale in media operations.

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Backlight offers 12 products in the media tech industry. Backlight's product portfolio comprises of video business systems, video processing and playout, content supply chain, production and post production and user experience and devices.

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Backlight's revenues were less than $100M in 2024. Caretta Research has split Backlight's revenue into 8 different product categories.

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Mar

10th

2026

18:30

Artificial Intelligence

Backlight Report Highlights Surge In Media Storage And AI Use

Backlight Report Highlights Surge In Media Storage And AI Use Backlight has released its 2026 Iconik Media Stats Report, revealing how growing content volumes, rising storage demands and increased use of artificial intelligence are reshaping media workflows across the industry.

4RFV UK

Mar

10th

2026

18:30

Artificial Intelligence, B2B Tag

Video is King - 2026 Iconik Media Stats Report Finds Vide...

Backlight (booth #N2829), the company behind Iconik and Wildmoka, which power video workflows for large media and entertainment organizations, has released the 2026 Iconik Media Stats Report, revealing how efficiency and scale are reshaping media operations.

4RFV International Broadcast News

Mar

10th

2026

13:36

Artificial Intelligence, B2B Tag

Video is King: 2026 Iconik Media Stats Report Finds Video Consumes 64% of Storage Needs for Media Assets

Svconline

Mar

10th

2026

13:33

Artificial Intelligence, B2B Tag

Video is King: 2026 Iconik Media Stats Report Finds Video Consumes 64% of Storage Needs for Media Assets

Bubbleagency

Feb

20th

2026

04:25

Funding Activities, Emerging Tech, B2B Tag

Xponentia-backed Zype eyes fresh capital of upto ₹200 crore, appoints banker

Xponentia Capital-backed fintech lender Zype has mandated Unitus Capital to raise ₹ 150–200 crore in primary funding, as the company looks to accelerate expansion, two people familiar with the matter said. The proposed round comes at a time when non-banking finance companies (NBFCs) face tighter regulatory scrutiny and rising stress in unsecured lending, making fresh capital crucial to strengthen balance sheets and support calibrated growth.

Live Mint

Feb

11th

2026

08:30

Artificial Intelligence, B2B Tag

Video is King: 2026 Iconik Media Stats Report Finds Video Consumes 64% of Storage Needs for Media Assets

BOSTON--( BUSINESS WIRE )-- Backlight, the company behind Iconik and Wildmoka, which power video workflows for large media and entertainment organizations, today released the 2026 Iconik Media Stats Report, revealing how efficiency and scale are reshaping media operations.

Business Wire

Feb

10th

2026

18:30

Artificial Intelligence, B2B Tag

Video is King: 2026 Iconik Media Stats Report Finds Video Consumes 64% of Storage Needs for Media Assets

Feb. 3, BOSTON – Backlight, the company behind Iconik and Wildmoka, which power video workflows for large media and entertainment organizations, today released the 2026 Iconik Media Stats Report, revealing how efficiency and scale are reshaping media operations.

Backlight

Jan

28th

2026

13:00

B2B Tag

7 Days Loan App List

What are 7 Days Loan Apps? 7 days loan apps are mobile-based platforms that help you access short-term credit for urgent needs. These apps focus on speed and simplicity. You apply through your phone. You upload basic details.

lendingplate

Jan

21st

2026

18:30

Management Changes, B2B Tag

Dusu takes on new role at Backlight

Andrei Dusu has moved on from his position as CPO at Super Technologies and is starting a new role as chief product and tech officer at Backlight. Of his time at Super, he said: "It has been a period of intense growth and transformation and I’m incredibly proud of the 'engine' we’ve built together.

InterGame

Jan

13th

2026

06:52

No CIBIL Score or Salary Slip? Here’s How to Get Rs. 50,000 Instantly

Financial emergencies such as medical expenses, urgent home repairs, or sudden travel can put immediate pressure on savings. In such situations, the bigger challenge for many people is not the amount required but the documentation involved.

Northeast Now

Dec

17th

2025

14:01

Emerging Tech, B2B Tag

No Salary Slip? No Problem! Zype Helps to Secure a ₹1 Lakh Loan Without Income Proof

When an unexpected bill or a sudden personal expense arises, preparing documents such as salary slips or income statements can be stressful. This is why many people look for a loan of ₹1 Lakh without physical income proof, because traditional lending institutions often require extensive paperwork.

The MobiWorld

Nov

14th

2025

19:24

CT_Monitor Company

Backlight Executive Dinner

An invitation only event at which the DPP and Backlight bring together senior executives from major media organisations to discuss key trends in media. In Person In Person This event is invitation only.

The DPP

Backlight's customers primarily consist of search, social, and retail media and telecoms companies. Examples of Backlight's customers include AT&T, Google and Orange Group. Backlight has commercial and technical partners like Apple, IBM and Microsoft.

Analysis

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Analysis

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Backlight

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