Grass Valley

https://www.grassvalley.com/
https://www.linkedin.com/company/grass-valley/

Grass Valley, also known as GV, is a privately owned company headquartered in Canada. Founded in 1959, the company employs approximately 700 individuals, reported $300.0M in revenue as of 2024, and operates as a tier 1 media tech buyer. Its main product is live production, with the company specializing in the manufacture of television production and broadcasting equipment. Its product line includes cameras, live production switchers, replay and highlights products, media storage, editing, modular infrastructure, routing, conversion equipment, control, monitoring, and automated playout.

2024 Revenue

Founded

1959

Headcount

700

Headquarters

Canada

Primary Segment

Live production

Ownership

Privately Owned

Deployments

199

News Summary:

On March 18, 2026, Grass Valley expanded its partnership with University of Pittsburgh Athletics, completing a major upgrade that transitioned the department's broadcast facilities to a SMPTE ST 2110 IP backbone. This infrastructure supports Pitt Athletics' 19 NCAA Division I programs and their annual production of over 150 live events for broadcast, streaming, videoboards, and internal distribution. Earlier on the same day, Grass Valley and Tab M Solutions delivered an entirely new broadcast infrastructure for a production hub at the University of Illinois. This project, Phase 1 of a multi-phase buildout, involved designing a hybrid SMPTE ST 2110/SDI architecture within an existing facility, addressing space and thermal constraints while allowing staff to maintain familiar SDI workflows and leverage IP for efficiency and scalability.

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Grass Valley offers 41 products in the media tech industry. Grass Valley's product portfolio comprises of content acquisition, audio, media cloud and storage, video processing and playout, connectivity infrastructure, content supply chain, production and post production and live production.

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Grass Valley's revenues were less than $500M in 2024. Caretta Research has split Grass Valley's revenue into 20 different product categories, the largest of which is signal processing and conversion. For full access to Grass Valley's revenue breakdown subscribe to Caretta Portal.

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Mar

27th

2026

12:00

Emerging Tech, B2B Tag

LALIGA Production To Use Grass Valley Camera Technology

Grass Valley is enhancing live football broadcasts for Spain’s LALIGA through a new deployment of next-generation camera and routing technology. The upgrade, conducted in collaboration with broadcast services provider NVP, includes the use of Grass Valley’s Altair 12G routers.

TVNewsCheck

Mar

27th

2026

01:00

Emerging Tech, B2B Tag

Grass Valley and NVP complete upgrade to elevate LaLiga broadcast production

Grass Valley has announced the successful completion of a major live production deployment with NVP, significantly enhancing image quality, production flexibility and technological capabilities for LaLiga broadcasts. The deployment follows LaLiga’s request for proposal, which focused on maintaining its leadership in broadcast production through the adoption of modern technologies and scalable workflows.

BroadcastPro Middle East

Mar

26th

2026

20:00

Partnerships and Alliances, Emerging Tech, B2B Tag

University of Pittsburgh Athletics Transitions to SMPTE ST 2110 with Grass Valley

Together with integration partner Tab M Solutions, Grass Valley has delivered an IP upgrade to power more than 150 annual live events across ACC competition MONTREAL, CANADA – March 18, 2026 – Grass Valley has expanded its long-term partnership with University of Pittsburgh Athletics by completing a major upgrade of its production infrastructure, transitioning the department’s broadcast facilities to a SMPTE ST 2110 IP backbone.

Broadcast Infrastructure News

Mar

26th

2026

18:30

Emerging Tech, B2B Tag

Grass Valley and NVP enhance LaLiga’s television production with state-of-the-art cameras

Grass Valley has completed a major live production deployment with NVP, a European company specialising in live sports production, marking a significant step forward in image quality, production flexibility and technological innovation for LaLiga broadcasts. This deployment responds to LaLiga’s RFP, which prioritized maintaining leadership in broadcast production through modern technology and scalable workflows.

Panorama Audiovisual

Mar

26th

2026

04:00

Emerging Tech, B2B Tag

Road To NAB: IP Routing Growth Rooted In Sports, Vendors Say

While the adoption of IP routing across local broadcast stations continues to move slowly, vendors are seeing fresh growth for ST 2110 infrastructure from the broader sports market. In the past year, Lawo, Evertz and Grass Valley have all completed major 2110 projects tied directly to sports production, either with large universities or professional teams’ stadiums and arenas.

TVNewsCheck

Mar

24th

2026

09:41

Emerging Tech, B2B Tag

Grass Valley Helps Pittsburgh University Athletics Transition to ST 2110 Backbone

University of Pittsburgh Athletics worked with its long-term partner Grass Valley on a major upgrade of its production infrastructure, transitioning its facilities to full ST 2110 IP operation. University of Pittsburgh Athletics (Pitt Athletics) supports 19 NCAA Division I programs in the Atlantic Coast Conference (ACC) and produces more than 150 live events annually for broadcast and streaming destinations, videoboards and internal distribution.

Digital Media World

Mar

23rd

2026

18:30

Partnerships and Alliances, Emerging Tech, B2B Tag

Grass Valley Upgrades University of Pittsburgh Athletics to ST 2110 IP Production Infrastructure

Grass Valley has completed an upgrade of University of Pittsburgh Athletics' broadcast facilities, transitioning the department to a SMPTE ST 2110 IP backbone. The project was carried out in partnership with integrator Tab M Solutions. Pitt Athletics supports 19 NCAA Division I programs in the Atlantic Coast Conference and produces more than 150 live events annually for broadcast, streaming, videoboards, and internal distribution.

4RFV International Broadcast News

Mar

18th

2026

18:30

Partnerships and Alliances, Emerging Tech, B2B Tag

Grass Valley Expands Partnership with University of Pittsburgh Athletics, Upgrading Production Infrastructure to SMPTE ST 2110 IP

Grass Valley has expanded its long-term partnership with University of Pittsburgh Athletics by completing a major upgrade of its production infrastructure, transitioning the department’s broadcast facilities to a SMPTE ST 2110 IP backbone. Pitt Athletics supports 19 NCAA Division I programs in the Atlantic Coast Conference (ACC) and produces more than 150 live events annually for broadcast, streaming, videoboards, and internal distribution.

Sports Video Group

Mar

18th

2026

07:30

Emerging Tech, B2B Tag

Day Production Hub For University Of Illinois

The project is Phase 1 of a multi-phase buildout, and required Grass Valley and Tab M Solutions to deliver an entirely new broadcast infrastructure within an existing facility, presenting space and thermal constraints. Tab M Solutions designed a hybrid SMPTE ST 2110/SDI architecture that allows staff to maintain familiar SDI workflows while leveraging IP where it delivers infrastructure efficiency and scalability.

The Broadcast Bridge

Feb

25th

2026

18:52

Awards and Recognitions, Emerging Tech, B2B Tag

Winners Digital Media Awards 2025

The winning entries for the 2025 Digital Media Awards in all categories are listed below for the Gold, Silver, Bronze and Special Merit awards. Congratulations to the many companies who entered their products and services into our Digital Media World Awards this year.

Digital Media World

Feb

24th

2026

09:06

Emerging Tech, B2B Tag

NATO Upgrades Broadcast Studio with Grass Valley Cameras

LDX 135 cameras deliver clearer visual presentation following competitive European tender led by integration partner VP Media Solutions MONTREAL, CANADA – February 12, 2026 – Grass Valley, the pioneering media and entertainment technology innovator, has won a competitive NATO-wide tender to provide the new camera system for NATO’s main broadcast studio at its Brussels headquarters.

Broadcast Infrastructure News

Feb

23rd

2026

05:30

Emerging Tech, B2B Tag

Network18 Deploys Grass Valley Playout X For Unified News Operations

The collaboration extends a relationship between the two companies that has spanned more than 15 years. Network18, operating over 25 television channels and with a growing OTT and digital presence, was seeking to consolidate and streamline its operations under a single solution that could support both its broadcast and digital workflows.

The Broadcast Bridge

Grass Valley's customers primarily consist of broadcast television and radio and entertainment Providers companies. Examples of Grass Valley's customers include Paramount Global, Warner Bros. Discovery and BBC. Grass Valley has commercial and technical partners like Tata Communications, IMG and Amazon Web Services (AWS). Examples of Grass Valley's suppliers include Custom Consoles, MainConcept and intoPIX.

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Grass Valley

2024 Revenue

Founded

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Headquarters

Primary Segment

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