Grass Valley

https://www.grassvalley.com
https://www.linkedin.com/company/grass-valley/

Grass Valley, also known as GV, is a privately owned company headquartered in Canada. Founded in 1959, the company employs approximately 700 individuals and reported $300.0M in revenue as of 2024. Functioning as a B2B media technology provider, Grass Valley specializes in the hardware and software infrastructure required for live video production, broadcast engineering, and cloud-native content workflow design. It operates under the private equity ownership of Black Dragon Capital. The firm provides the technical backbone for major global sporting tournaments, international live news networks, and entertainment spectacles, serving media brands.

2024 Revenue

Founded

1959

Headcount

1,387

Headquarters

Canada

Primary Segment

Live production

Ownership

Privately Owned

Deployments

243

News Summary:

On September 17, 2026, LNK Group, a commercial television company in Lithuania, moved playout and media management for its five national television networks to the Grass Valley AMPP Media Operating System. This project introduced software-defined operations alongside the broadcaster's transition to SMPTE ST 2110. Previously, on September 16, 2026, Grass Valley received a 2026 Technology & Engineering Emmy Award from the National Academy of Television Arts & Sciences (NATAS). The award recognized the company's contribution to the development of Web-Based Frame-Accurate Remote Monitoring Systems for Distributed Broadcast Production, acknowledging its impact on television technology and engineering.

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Grass Valley offers 49 products in the media tech and pro AV industries. Grass Valley's product portfolio comprises of audio production, connectivity infrastructure, media cloud and storage, production and post production, content acquisition, conferencing systems and UC, video processing and playout, live production and content supply chain.

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Grass Valley's revenues were less than $500M in 2024. Caretta Research has split Grass Valley's revenue into 22 different product categories, the largest of which is signal processing and conversion. For full access to Grass Valley's revenue breakdown subscribe to Caretta Portal.

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Sep

18th

2026

03:13

Operational Challenges, Emerging Tech, B2B Tag, Operational Challenges

LNK Group accelerates ST 2110 transition across 5 networks with AMPP

Grass Valley has announced its solutions have been selected by LNK Group as part of its transition to SMPTE ST 2110. The Lithuanian TV group has deployed Grass Valley’s AMPP Media Operating System across five of its national television networks.

TVBEurope

Sep

17th

2026

13:30

Emerging Tech, B2B Tag

LNK Group Moves Five National Networks to Grass Valley AMPP

MONTREAL—LNK Group, one of Lithuania’s leading commercial television companies, has moved playout and media management for its five national television networks to Grass Valley’s AMPP Media Operating System, completing a project to introduce software-defined operations alongside its transition to SMPTE ST 2110.

TVTechnology

Sep

17th

2026

08:49

Emerging Tech, B2B Tag

LNK Group Moves Five National Networks to Grass Valley AMPP

Lithuania national broadcaster LNK Group has moved playout and media management for its five national television networks to Grass Valley ’s AMPP Media Operating System, completing a project that adds software-defined operations as the broadcaster transitions to SMPTE ST 2110.

TVNewsCheck

Sep

16th

2026

06:30

Emerging Tech, Awards and Recognitions, B2B Tag, Award Wins

Grass Valley to be Awarded 2026 Technology & Engineering Emmy for Web-Based Frame-Accurate Remote Monitoring

Grass Valley has been recognized with a 2026 Technology & Engineering Emmy Award for its contribution to the development of Web-Based Frame-Accurate Remote Monitoring Systems for Distributed Broadcast Production. Presented by the National Academy of Television Arts & Sciences (NATAS), the Technology & Engineering Emmy Awards recognize significant developments in television technology and engineering that have materially affected the production, transmission or reception of television.

Sports Video Group

Sep

9th

2026

06:30

Emerging Tech, Partnerships and Alliances, Procurement and Sales, B2B Tag, Partnerships

RAI Selects Grass Valley LDX 150 Camera Systems for Outside Broadcast Fleet Refresh

Grass Valley has announced a multi-year framework agreement with RAI (Radiotelevisione Italiana), Italy’s national public broadcaster, for the supply of LDX 150 camera systems. The first camera systems have already been deployed to refresh RAI’s outside broadcast fleet, with Video Progetti leading system integration and Domo supporting wireless camera components.

Sports Video Group

Sep

9th

2026

05:30

Events, B2B Tag, Events and Conferences, New Offerings

Grass Valley Advances Integrated Live Production For Unified Media Operations At IBC 2026

Aligned with Grass Valley’s Dynamic Media Facility strategy, the showcase combines K-Frame, Maverik X, LiveTouch X and new AMPP applications across switching, replay, audio, commentary and communications. Production teams can introduce software-defined capabilities while retaining the control surfaces, workflows and performance they rely on for live production.

The Broadcast Bridge

Sep

8th

2026

12:14

New Offerings, Emerging Tech, Procurement and Sales, B2B Tag, Tenders and Contracts, New Offerings

Italian Public Broadcaster RAI Taps Grass Valley for IP Camera Systems

MONTREAL—Grass Valley today announced a new multi-year framework agreement with RAI (Radiotelevisione Italiana), Italy’s national public broadcaster, for the supply of LDX 150 camera systems. The agreement marks the start of one of the largest camera refresh programs in RAI's recent history, with the first camera systems already deployed to refresh RAI’s outside broadcast fleet, according to Grass.

TVTechnology

Sep

3rd

2026

03:45

Management Changes, Emerging Tech, B2B Tag, Management Changes

Grass Valley appoints Ronny Van Geel as Vice President of Cameras

Grass Valley has appointed Ronny Van Geel as Vice President, Cameras, bringing more than 25 years of experience spanning camera technology, product strategy, product management, marketing and media production workflows. Van Geel combines a technical background with extensive knowledge of evolving production environments, giving him experience across both the technologies used in modern production and the professionals who operate them.

BroadcastPro Middle East

Sep

2nd

2026

08:51

Management Changes, Emerging Tech, B2B Tag, Management Changes

Grass Valley Appoints Ronny Van Geel as Vice President of Cameras

Grass Valley has named Ronny Van Geel vice president of cameras, giving the company a new leader for its camera product organization as media production workflows continue to change. Van Geel brings more than 25 years of experience across camera technology, product strategy, product management, marketing and media production workflows, according to the company.

TVNewsCheck

Aug

30th

2026

02:26

Events, B2B Tag, Events and Conferences, New Offerings

Grass Valley to showcase integrated live production environment at IBC

Grass Valley will use IBC2026 to demonstrate an integrated live production environment that combines dedicated hardware, software-based applications and partner technologies within a unified media operation. The showcase reflects the company’s Dynamic Media Facility strategy and brings together K-Frame, Maverik X, LiveTouch X and new AMPP applications covering switching, replay, audio, commentary and communications.

BroadcastPro Middle East

Aug

27th

2026

06:30

New Offerings, B2B Tag, New Offerings

IBC 2026: Grass Valley to Demonstrate Integrated Live Production Environment

Grass Valley will demonstrate an integrated live production environment at IBC2026 (Booth 9.A01, RAI Amsterdam, September 11–14), combining K-Frame, Maverik X, LiveTouch X, and AMPP applications across switching, replay, audio, commentary, and communications. “Live production does not leave room for hesitation,” says Greg Huttie, VP of Live Production Solutions, Grass Valley .

Sports Video Group

Aug

26th

2026

06:30

Events, Emerging Tech, B2B Tag, Events and Conferences, New Offerings

Grass Valley Connects SDI, IP and Software as One Unified Infrastructure at IBC2026

New routing, modular processing, orchestration and monitoring capabilities bridge dedicated hardware and software-based processing as part of the Dynamic Media Facility MONTREAL, CANADA – AUGUST 21, 2026 – At IBC2026, Grass Valley will showcase infrastructure connecting SDI, SMPTE ST 2110, MXL and software-based processing as one unified operational environment.

Broadcast Infrastructure News

Grass Valley's customers primarily consist of broadcast television and radio, spectator Sports and physical retail companies. Examples of Grass Valley's customers include BBC, Walmart and Major League Baseball (MLB). Grass Valley has commercial and technical partners like Tata Communications, IMG and Amazon Web Services (AWS). Examples of Grass Valley's suppliers include intoPIX, MainConcept and Custom Consoles.

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Analysis

Data

Analysis

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Grass Valley

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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Example Suppliers

Example Partners

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