Grass Valley (GV), a privately owned Canadian company founded in 1959, manufactures equipment for television production and broadcasting. Employing approximately 700 people, the company's product portfolio encompasses cameras, live production switchers, replay systems, media storage solutions, editing tools, infrastructure components, routing and conversion equipment, control systems, monitoring devices, and automated playout systems. In 2023, Grass Valley reported revenues of approximately $250 million.

2024 Revenue

Founded

1959

Headcount

700

Headquarters

Canada

Primary Segment

Live production

Ownership

Privately Owned

Deployments

197

News Summary:

At IBC 2025, Grass Valley showcased the AMPP cloud-native live production platform and new equipment. The company highlighted the platform's power and reliability. A partnership with Hitomi Broadcast integrated MatchBox Software solutions into the AMPP ecosystem, addressing broadcasters' concerns about migrating to software-based production. Integration with the Mavis Camera app and Atomos Ninja Phone allows creators to live stream with professional quality from any location. On September 8, 2025, Grass Valley demonstrated real-world integrations of partner technologies with AMPP and the GVMU ecosystem at IBC 2025, booth 9.A01. Grass Valley also presented significant updates to Playout X and Framelight X, its cloud-native playout automation and media asset management solutions, respectively.

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Grass Valley offers 41 products in the media tech industry. Grass Valley's product portfolio comprises of media cloud and storage, video processing and playout, content acquisition, audio, connectivity infrastructure, production and post production, live production and content supply chain.
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Grass Valley's revenues were less than $500M in 2024. Caretta Research has split Grass Valley's revenue into 20 different product categories, the largest of which is signal processing and conversion. For full access to Grass Valley's revenue breakdown subscribe to Caretta Portal.
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Grass Valley's customers primarily consist of niche sports, entertainment Providers and broadcast television and radio companies. Examples of Grass Valley's customers include Paramount Global, BBC and Electronic Arts (EA). Grass Valley has commercial and technical partners like NEP Group, Tata Communications and Amazon Web Services (AWS). Examples of Grass Valley's suppliers include MainConcept, intoPIX and Custom Consoles.

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