Telstra Broadcast Services

https://www.telstra.com.au/business-enterprise/industries/telstra-broadcast-services

Telstra Broadcast Services, also known as TBS, is a privately owned company under parent company Telstra, headquartered in Australia. Founded in 1997 with approximately 200 employees, the company reported $180.0M in revenue as of 2025. The company specializes in connectivity and distribution services, functioning as the media managed service and network services group for its parent company, Australian telecoms provider Telstra.

2025 Revenue

Founded

1997

Headcount

200

Headquarters

Australia

Primary Segment

Connectivity and distribution services

Ownership

Privately Owned

Deployments

News Summary:

Telstra Group Limited bought back 6,764,740 securities for AUD 32,860,087.23 on September 18, with prices ranging from AUD 4.83 to AUD 4.88, continuing its on-market share buy-back program valued at up to approximately $1 billion. Also on September 18, senior marketing and communications leaders from Telstra joined the speaker line-up for humAIn 2026, a Sydney conference scheduled for October 13-14, which will explore how AI is reshaping marketing, investment, automation, and customer trust. This follows Telstra Group Limited's earlier announcement on September 17 confirming its intent to conduct the on-market buy-back for efficient capital management. On the same day, Telstra launched a new "happy internetting" campaign for its home internet offering, paying tribute to the various ways Australians utilize billions of gigabytes of data online each month.

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Telstra Broadcast Services offers 4 products in the media tech industry. Telstra Broadcast Services's product portfolio comprises of connectivity and distribution services, media managed services, broadcast professional services, live production and content supply chain.

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Telstra Broadcast Services's revenues were less than $250M in 2025. Caretta Research has split Telstra Broadcast Services's revenue into 9 different product categories, the largest of which is media Content delivery networks (CDNs). For full access to Telstra Broadcast Services's revenue breakdown subscribe to Caretta Portal.

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Sep

22nd

2026

22:56

Triple Zero: Band-Aid solutions won't deliver structural reform

Emergency communications, cybersecurity, AI, consumer protection and national security are not separate issues yet government continues to examine them through separate inquiries, regulators andlegislation, writesPaul Budde. THE SENATE INQUIRY into AustraliasTriple Zeroservice has delivered 11 recommendations following yet another series of serious telecommunications failures.

Big News Network

Sep

22nd

2026

22:42

Operational Challenges, Regulations and Policies

Triple Zero in the Spotlight: What the Senate’s Telco Overhaul Means for You

A Senate committee handed down its final report into Australia’s Triple Zero failures on Monday afternoon, and it does not pull its punches. Eleven recommendations, a near 300-page report and a blunt warning that the era of telco self-regulation is over.

The Original PC Doctor

Sep

22nd

2026

22:27

Artificial Intelligence, B2B Tag, Operational Performance

Telstra deploys AI agent to help it meet customer service guarantee

Telstra is using AI agents powered by Salesforce to assist it in meeting its customer service guarantee obligations, with additional use cases planned. The telco revealed in March that it was backing Salesforce’s Agentforce platform, but at the time would not say how it planned to use the technology.

iTnews

Sep

22nd

2026

22:00

Capital Investment, Regulatory and Legal, Investments

Aid solutions won't deliver structural reform

Siliconvalleynews

Sep

22nd

2026

10:54

Artificial Intelligence, B2B Tag

Telstra deploys AI agent to help it meet customer service guarantee

Read this article and more on NewsNow, the independent news discovery platform.

NewsNow

Sep

22nd

2026

06:46

Artificial Intelligence

ISG, Telstra, Cresta, and ScorebuddyCX Expose AI’s Contact Center Test

Contact Center and Omnichannel teams are moving into a tougher phase of AI evaluation, as new research and deployment signals show buyers need proof across platform selection, workflow execution, workforce design, QA governance, and measurable value.

CX Today

Sep

22nd

2026

06:30

B2B Tag

Telstra Uses Salesforce Agentforce to Improve Customer Experience

Telstra is deploying Salesforce’s agentic AI platform to automate high-volume processes across interim services, refunds and security compliance, reducing time spent on manual tasks and freeing its team up to better support customers. The rollout already covers millions of customer interactions a year, with new AI agents in production supporting more than 1,000 contact centre representatives.

Salesforce Australia

Sep

22nd

2026

06:30

Regulatory and Legal, Regulations and Policies

Triple Zero should be taken out of Telstra’s hands

Australia’s Triple Zero service should be taken out of Telstra’s hands and delivered by a new national public service provider, a Senate inquiry has recommended, following a string of catastrophic service failures that exposed serious weaknesses in Australia’s emergency communications system.

Information Age ACS

Sep

22nd

2026

06:30

Regulatory and Legal, Regulations and Policies

zero guarantee as telco revamp urged

Australians should at all times be guaranteed a basic connection to telecommunications networks including triple zero, as a year-long inquiry into the sector recommends a root and branch review of the law. The committee tasked with investigating the state of Australia’s telecommunications network has issued 11 recommendations, including sweeping updates to existing legislation.

The New Daily

Sep

22nd

2026

06:30

Buy Backs

Telstra Group Limited Announces Daily Buy-Back Notification

Telstra Group Limited has announced a daily buy-back notification, with a total of 19,596,276 securities bought back on the previous day at an average price of AUD 4.90. The total consideration paid or payable for the securities is AUD 95,303,378.68. The buy-back is an on-market buy-back, and the entity intends to buy back its fully paid ordinary shares of up to approximately $1 billion in value.

Miraqle

Sep

22nd

2026

06:30

B2B Tag, Marketing and Promotional Activities

Why Telstra is swapping speeds and specs for ‘Happy Internetting’

Now then, boys and girls, are you sitting comfortably? Once upon a time, there were button mashers, meme fiends, lore heads and rabbit holers. They all loved to do different things on the world wide webby thingy.

The Drum

Sep

22nd

2026

03:42

Tenders and Contracts

Telstra Loses Triple Zero Control as Senate Backs Nationalisation on September 22

A Senate inquiry has recommended that Telstra be stripped of its contract to operate Australia’s Triple Zero emergency service, with a new statutory authority taking control instead. The recommendation follows multiple network outages that left hundreds unable to reach emergency services. The September 2025 Optus outage lasted 14 hours, blocked 455 Triple Zero calls, and was linked to at least two deaths. A July 2026 Telstra outage knocked out 45% of its network. Telstra currently holds the contract until 2032.

Meyka

Telstra Broadcast Services's customers primarily consist of broadcast television and radio, spectator Sports and media and TV services companies. Examples of Telstra Broadcast Services's customers include DAZN Group, FIFA and Australian Broadcasting Corporation. Telstra Broadcast Services has commercial and technical partners like BT Media and Broadcast, Circle-o and Telecom Fiji (TFL).

Example Customers

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Example Partners

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Telstra Broadcast Services currently holds broadcasting rights for sports competitions including australian rules football.

Example Sports Rights Suppliers

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Analysis

Data

Analysis

Data

Telstra Broadcast Services

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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Example Customers

Example Partners

Example Sports Rights Suppliers

Analyst insight reports