Telstra Broadcast Services

https://www.telstra.com.au/business-enterprise/industries/telstra-broadcast-services

Telstra Broadcast Services, also known as TBS, is a privately owned company headquartered in Australia and is a subsidiary of Telstra. Founded in 1997, it employs approximately 200 individuals and reported $170.0M in revenue as of 2024. The company specializes in connectivity and distribution services, operating as the media managed service and network services group within the Australian telecommunications provider Telstra.

Revenue

Founded

1997

Headcount

200

Headquarters

Australia

Primary Segment

Connectivity and distribution services

Ownership

Privately Owned

Deployments

News Summary:

Telstra faced calls for accountability on July 10 after resolving a recent nationwide network outage, with Ms. Wells telling reporters in Canberra that "what has gone on here is not good enough" and vowing to "hold Telstra's feet to the fire." The telecommunications disruption caused actual trains in Australia to stop running, as the phone network critical for trains to communicate with control centers ceased functioning. Earlier on July 10, the outage also highlighted vulnerabilities in Australia's electric vehicle charging network, leading many chargers from major providers like Chargefox, NRMA, and Tesla to go offline. Previously, Telstra Chief Executive Vicki Brady publicly apologized for the widespread disruption caused to customers across the country, expressing profound regret. In her inaugural public appearance since the incident, Ms. Brady reassured stakeholders that the telecommunication giant’s back-up processes had functioned effectively, mitigating further issues despite the initial service interruption.

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Telstra Broadcast Services offers 4 products in the media tech industry. Telstra Broadcast Services's product portfolio comprises of live production, broadcast professional services, content supply chain, connectivity and distribution services and media managed services.

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Telstra Broadcast Services's revenues were less than $250M in 2024. Caretta Research has split Telstra Broadcast Services's revenue into 9 different product categories, the largest of which is media Content delivery networks (CDNs). For full access to Telstra Broadcast Services's revenue breakdown subscribe to Caretta Portal.

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Jul

24th

2026

07:02

Operational Challenges, Default (Finance), Emerging Tech, B2B Tag, Operational Challenges, Regulatory Compliance

Telstra (ASX:TLS) Faces a Two-Front Technology Test as Legacy Systems and SpaceX Challenge Its Dominance

Highlights Telstra Group (ASX:TLS) has long been Australia's default choice for anyone who wants a mobile signal where the map runs out of towns. That reputation for reach and reliability is now being tested from two very different directions.

Kalkine Australia

Jul

24th

2026

00:59

Telstra fronts Senate inquiry into 000 outages and blames software

Telstra’s massive network outage that shut down access to Triple Zero around the country last week was the fault of software not being updated and maintenance teams not being aware of a design change. Telstra executives fronted an urgently convened Senate inquiry on Friday (17 July) and offered that explanation for why the outages occurred.

About Regional

Jul

23rd

2026

20:23

ESG, B2B Tag

I'm sorry but no apology gets Telstra off the hook

The apology arrived in millions of inboxes around the country brimming with the usual bloodless verbiage and condescending prattle we now expect from modern public relations. "Last week we let you down, and I am sorry for that," wrote Telstra's CEO, Vicki Brady, as she served up a familiar stew of turgid, tick-all-the-boxes corporate jargon reeking of insincerity.

Junee Southern Cross

Jul

23rd

2026

20:22

ESG, B2B Tag

I'm sorry but no apology gets Telstra off the hook

The apology arrived in millions of inboxes around the country brimming with the usual bloodless verbiage and condescending prattle we now expect from modern public relations. Login or signup to continue reading "Last week we let you down, and I am sorry for that," wrote Telstra's CEO, Vicki Brady, as she served up a familiar stew of turgid, tick-all-the-boxes corporate jargon reeking of insincerity.

Macleay Argus

Jul

23rd

2026

12:22

Operational Challenges, Emerging Tech, B2B Tag, Operational Challenges

Telstra 2026 outage: CEO Vicki Brady suggests Starlink ‘solution’

Next time your telco melts down, don’t worry, Telstra has a backup plan, and it involves Elon Musk’s Starlink satellite network. In the aftermath of yet another embarrassing outage, Technology Editor Jared Lynch analyses Telstra’s so-called solution – and explains exactly how a tech writer makes sure he never goes off the air.

The Australian

Jul

23rd

2026

06:30

B2B Tag

Flinders Island loses mobile and internet connectivity after major Telstra fault

Flinders Island is facing a communications crisis after a fault on Telstra’s transmission link cut mobile and internet services across much of the island. The outage, which began last week, has caused intermittent services on the southern side of the island, affecting Whitemark and Cape Barren Island.

Pulse Tasmania

Jul

22nd

2026

23:00

B2B Tag, Marketing and Promotional Activities

Bear Meets Eagle On Fire Made Australian telecom giant Telstra feel human

Telstra had become one of Australia’s least-loved brands. Rather than trying to change that with a single campaign, Bear Meets Eagle On Fire reshaped how consumers felt about the telecommunications giant with a unified creative platform that delivered both emotional resonance and measurable business growth. It also featured some of the most imaginative work of the year.

Ad Age

Jul

22nd

2026

08:20

B2B Tag

When One Network Fails, What Happens to Your Alarm Signals?

What the Telstra outage actually showed Telstra CEO Vicki Brady, returning from annual leave, faced immediate questions about a nationwide outage that had disrupted train services, payment systems, and access to triple zero emergency calls. The cause, as reported by The Guardian, was a software glitch — not a cyberattack, not a physical infrastructure failure, and not the result of staffing cuts (Brady was explicit on that point).

Addsecure

Jul

22nd

2026

06:30

Capital Investment, Funding Activities, B2B Tag, Funding, Investments

Digital investment connects communities

The communities of Emerald Hill and Mullaley are better connected following technology upgrades at their village halls. Gunnedah Shire Council and Telstra’s Connected Communities Grant Program, in partnership with the Foundation for Rural & Regional Renewal (FRRR), funded the supply and installation of laser projectors and 100-inch motorised screens at both halls, improving digital capability for a range of user groups.

New England Times

Jul

22nd

2026

05:52

B2B Tag

Remote Connectivity Needs Driving Rapid Adoption Across Rural and Regional Communities

“Australia and New Zealand are among the early adopters of LEO D2D satellite communications due to the vast remoteness and persistent gaps in terrestrial mobile coverage in both countries,” said Khurram Shahzad, Senior Director Analyst at Gartner.

Technology For You

Jul

21st

2026

16:33

B2B Tag, Regulations and Policies

Buffering: Telstra leaves remote First Nations communities in limbo

CHOICE travels to Milingimbi, a town disconnected by the digital divide. The only grocery store in Milingimbi, Northern Territory closes every day from midday to 1pm as the morning staff finish and the afternoon staff are yet to arrive.

CHOICE

Jul

21st

2026

06:30

B2B Tag

Is Telstra Tower being left to rot at the hands of vandals?

Regular visitors to Telstra Tower are beginning to express their concern about the condition and maintenance of the iconic building, with reports of break-ins and vandalism at the site. Telstra Tower closed its doors to the public in 2021, and despite a promise from the ACT Government and Telstra to refurbish the site in 2024, it has lain dormant ever since.

Region Australia

Telstra Broadcast Services's customers primarily consist of spectator Sports and broadcast television and radio companies. Examples of Telstra Broadcast Services's customers include FIFA, Australian Broadcasting Corporation (ABC) and Nine. Telstra Broadcast Services has commercial and technical partners like Telecom Fiji (TFL), Circle-o and BT Media and Broadcast.

Example Customers

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Example Partners

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Telstra Broadcast Services currently holds broadcasting rights for sports competitions including australian rules football.

Example Sports Rights Suppliers

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Analysis

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Analysis

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Telstra Broadcast Services

Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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Example Customers

Example Partners

Example Sports Rights Suppliers

Analyst insight reports