Australian Football League

https://www.afl.com.au/
https://www.linkedin.com/company/australian-football-league/

Australian Football League, also known as AFL, is a privately owned company headquartered in Australia and functions as a tier 1 media tech buyer. Founded in 1896, the organization employs approximately 1290 individuals and reported $776.7M in revenue as of 2025. The company specializes in spectator sports, operating the fully professional competition of Australian rules football, including the AFL Women's and other associated competitions. Additionally, it publishes the Laws of Australian football, which are utilized, with variations, by other Australian football organizations.

2025 Revenue

Founded

1896

Headcount

1,283

Headquarters

Australia

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On May 1, 2026, Western Australia is confirmed to host South Australia in Perth for an AFL Origin representative clash in 2027, with state government sources confirming a deal for the event to remain at Optus Stadium following its successful return against Victoria earlier in the year. Previously, on April 30, 2026, Gold Coast coach Damien Hardwick voiced his disappointment regarding the AFL's decision to restrict access to northern academies' talent. Hardwick's comments came as the league proceeds with changes affecting father-son prospects and all academy selections, despite strong objections from several clubs.

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Australian Football League offers 9 products in the sports and media and telecoms services industries. Australian Football League's product portfolio comprises of athletics and multi-discipline sports, sports tickets, merchandise and sponsorship, media and TV services, search, social, and retail media and contact sports.

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Australian Football League's revenues were less than $1B in 2025. Caretta Research has split Australian Football League's revenue into 5 different product categories, the largest of which is australian Rules Football. For full access to Australian Football League's revenue breakdown subscribe to Caretta Portal.

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May

28th

2026

20:30

B2B Tag

Fremantle Dockers are attempting to win an AFL premiership without father-son, Academy picks or free agents

If Fremantle can turn this extraordinary run of wins into a premiership, it will go down as the purest flag we have ever seen. Their run of 10 consecutive wins has come without any father-sons picks, Academy players, restricted or unrestricted free agents or priority picks being in the team.

The West Australian

May

28th

2026

01:00

Partnerships and Alliances, B2B Tag

AFL PLAY and Orygen team up to support young people beyond the field

The AFL and Orygen, the National Centre of Excellence in Youth Mental Health, have partnered to connect young people and their families with trusted, evidence-based mental health support that extends beyond the game and into everyday life.

Afl Play

May

26th

2026

23:23

Events, B2B Tag

AFLW: Pearce joins Australian coaching panel

West Coast Eagles coach Daisy Pearce has been selected as senior assistant coach of the Australian team for the upcoming NAB AFLW Australia v Ireland match in Sydney. The AFL today confirmed the selection panels, including the senior coaches, senior assistant coaches and chairs of selectors for each team.

West Coast Eagles

May

24th

2026

23:48

Awards and Recognitions, B2B Tag

Four Tigers shine in Coaches' votes

Patrick Retschko and Jayden Short have both polled six votes each in the Round 11 AFL Coaches' Association votes, after standout performances against Essendon. In the 18-point win, which was also Short's 200th AFL match, the 30-year-old collected 30 disposals, seven tackles and eight clearances.

Richmond Football Club

May

24th

2026

20:30

Events, B2B Tag

Game Day Hub | Round 12

Round 12 Sydney v Richmond Saturday, May 30 1.15pm (AEST), SCG Gate Opening Times 11:15 AM - All gates open Broadcast Information If you are unable to attend the match, you don’t have to miss the game, watch on Fox Footy, or Kayo from 1:00pm AEST to watch the Tigers take on the Swans.

Richmond Football Club

May

23rd

2026

01:00

Management Changes, B2B Tag

ABC chair Kim Williams reveals he opposed Tasmania’s AFL bid

ABC chair Kim Williams has revealed he opposed Tasmania’s bid to enter the AFL during his time as a commissioner of the league. Williams made the disclosure on the Poll Position podcast with Brad Stansfield and Alex ‘AJ’ Johnston, recorded while he was in town to deliver the annual Andrew Bent lecture this week.

Pulse Tasmania

May

22nd

2026

01:44

B2B Tag

Jack Anderson: What the GAA can learn from AFL on TV rights and championship format

It’s a staple question in English lit exams: give the counter argument to the opening line – all happy families are alike; each unhappy family is unhappy in its own way – of Tolstoy’s Anna Karenina.

Irish Examiner

May

21st

2026

14:30

B2B Tag

Better than Bont: How this unsung Saint has elevated his game

ONLY two other clubs met with Hugo Garcia in his draft year, before St Kilda selected him at pick 50. The late Chris Toce was still recruiting for the Saints and was confident, despite the lack of interest elsewhere, that the 185cm midfielder with Spanish and Italian descent had the traits that would stack up at AFL level.

Australian Football League

May

21st

2026

07:53

B2B Tag

Aaron Kirby: West Coast Eagles’ 2026 AFLW fixture reward for taking women’s game seriously

West Coast’s 2026 AFLW fixture is proof that teams that help themselves will be rewarded for their efforts. The Eagles’ AFLW program was at a crossroads at the end of 2023, struggling for positive results with a coach, Michael Prior, whose frustrations boiled over into controversy that eventually saw him exit the Eagles.

The West Australian

May

21st

2026

00:09

B2B Tag

SUNS to kick-start campaign at home

The AFL has locked in the 2026 NAB AFLW fixture today, confirming the Gold Coast SUNS will kick off its campaign at People First Stadium. The SUNS will take on the Western Bulldogs on Saturday 15 August in front of fans, family and friends before returning to its home deck to verse Geelong in Round 3, Collingwood in Round 5, St Kilda in Round 7 and Richmond in Round 11.

Gold Coast SUNS

May

20th

2026

18:58

Management Changes, B2B Tag

Simon Black joins All-Australian Selection Panel

So, having been added to the 2026 All-Australian selection panel on Tuesday, he will be armed with a broad understanding of what is involved when he walks into his first selection meeting in Melbourne on Friday.

Brisbane Lions

May

20th

2026

03:42

B2B Tag

Scott Pendlebury’s VFL/AFL record-breaking game overshadowed by commercial ‘circus’

The celebration surrounding Scott Pendlebury’s VFL\u002FAFL record-breaking game this week has been overshadowed by the “circus” surrounding it, “and it’s not even his fault”. Pendlebury this Saturday will play his 433rd game at AFL level, going past North Melbourne legend Brent Harvey’s previous high mark of 432.

The West Australian

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Australian Football League sells broadcasting rights of its 6 australian Rules Football and gaelic Games competitions to 19 companies globally, covering 8 countries. Australian Football League's rights holders include ESPN. Australian Football League currently holds 8 broadcasting rights for sports competitions including australian rules football.

Analysis

Data

Analysis

Data

Australian Football League

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

News Summary:

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