Australian Football League
Australian Football League, also known as AFL, is a privately owned entity headquartered in Australia. Founded in 1896, with an estimated 1,290 employees, the company reported $776.7M in revenue as of 2025. Functioning as a tier 1 media tech buyer, the organization operates in spectator sports, specifically managing the premier and fully professional competition of Australian rules football, along with the AFL Women's and other associated competitions. It also publishes the Laws of Australian football, which are adopted, with variations, by other Australian football organizations.

2025 Revenue

Subscribe

Founded

1896

Headcount

1,283

Headquarters

Australia

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

The Australian Football League (AFL) and Telstra announced a major sports technology initiative on February 25, 2026, which will see advanced optical tracking systems trialled at Marvel Stadium. This initiative positions the Melbourne venue as a national test-bed for next-generation data officiating and fan-experience innovation. Previously, on December 18, 2025, Hawthorn's General Manager – Strategy and Infrastructure, Michael Lin, received the 2025 Graeme Samuel Scholarship. The scholarship, awarded to a highly talented senior AFL club administrator, provides $20,000 to further career aspirations within the AFL industry. Earlier, on December 4, 2025, GlobalData reported that Australian football dominated alcoholic beverage sponsorship value across the Asia-Pacific (APAC) region in 2025. This was attributed to a high volume of small to mid-sized regional sponsorships contributing to strong overall deal value.

Similar Companies

Subscribe for full access to Australian Football League's profile
Australian Football League offers 9 products in the media and telecoms services and sports industries. Australian Football League's product portfolio comprises of media and TV services, contact sports, sports tickets, merchandise and sponsorship and athletics and multi-discipline sports.
Subscribe for full access to Australian Football League's products in full detail
Australian Football League's revenues were less than $1B in 2025. Caretta Research has split Australian Football League's revenue into 5 different product categories, the largest of which is australian Rules Football. For full access to Australian Football League's revenue breakdown subscribe to Caretta Portal.
Subscribe for full access to Australian Football League's revenue in full detail
Feb
25th
2026
18:30
Dec
18th
2025
04:55
Dec
4th
2025
09:59
Oct
26th
2025
19:03
Oct
5th
2025
06:56
Aug
13th
2025
00:40
Jul
2nd
2025
18:30
Jul
1st
2025
04:41
Jun
23rd
2025
00:28
Jun
8th
2025
18:30
May
21st
2025
18:30
May
8th
2025
08:30
Examples of Australian Football League's suppliers include TGI Sport, Telstra Broadcast Services and Dalet.

Example Suppliers

Subscribe for full access to Australian Football League's profile
Australian Football League sells broadcasting rights of its 6 gaelic Games and australian Rules Football competitions to 19 companies globally, covering 8 countries. Australian Football League's rights holders include Disney Sports / ESPN. Australian Football League currently holds 8 broadcasting rights for sports competitions including australian rules football.

Example Sports Rights Customers

Subscribe for full access to Australian Football League's profile

Example Sports Rights Suppliers

Subscribe for full access to Australian Football League's profile

Analyst insight reports

Sports rights trends: How sports drives opportunities for media tech and service providers
The rise of super-apps
Navigating radio automation and playout
How digital signage, retail media and programmatic are fueling the DOOH growth
Subscribe to access all analyst insight reports