America's Cup is a privately owned entity headquartered in New Zealand, founded in 1851, and employing approximately 100 individuals. The entity reported $5.3M in revenue as of 2024 and functions as a tier 3 media tech buyer. It specializes in water sports, overseeing the world's oldest trophy in international sport, which dates back to 1851 following the victory of the yacht America around the Isle of Wight, U.K. The trophy, established through a Deed of Gift, is considered a symbol of achievement and one of the most challenging titles in sport, having been won by only four countries in its 175-year history. The America's Cup is currently held by the Royal New Zealand Yacht Squadron, with Emirates Team New Zealand successfully defending it in Barcelona in 2024.
A year out from the America's Cup Match, the Louis Vuitton Cup is scheduled to run from mid-May through early July to determine the challenger for the oldest continually contested trophy in the world. This follows the La Roche-Posay Racing Team's capsize in Lorient on July 8, where co-CEO Bruno Dubois confirmed all team members were safe onboard. Earlier, on July 7, discussions highlighted the iconic landmarks defining Naples, such as Mount Vesuvius and Castel dell'Ovo, as the backdrop for the racing. On the same day, Emirates Team New Zealand intensified its preparations, familiarizing itself with the expected mid-summer sea-breeze conditions in the Bay of Naples ahead of the America's Cup trophy challenge. These training efforts adhere to stricter rules resulting from cost-containment discussions on July 7, which limited sailing days for AC75 primary yachts and two-boat training in AC40 yachts.
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America's Cup offers 3 products in the sports industry. America's Cup's product portfolio comprises of water sports and sports tickets, merchandise and sponsorship.
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America's Cup's revenues were less than $10M in 2024. Caretta Research has split America's Cup's revenue into 3 different product categories, the largest of which is sailing. For full access to America's Cup's revenue breakdown subscribe to Caretta Portal.
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Examples of America's Cup's suppliers include BOLT6, Telstra Broadcast Services and Reuters Imagen.
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America's Cup sells broadcasting rights of its sailing competitions to 11 companies globally, covering 3 countries. America's Cup's rights holders include YouTube.
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