YouTube

https://www.youtube.com/
https://www.linkedin.com/company/youtube/

YouTube, privately owned and headquartered in the US, is a subsidiary of Google. Founded in 2005, it employs approximately 134,960 individuals and reported $40.4B in revenue as of 2025. The company specializes in Media and TV services, operating as an American online video sharing and social media D2C platform. It functions as the second most visited website globally, after Google Search.

2025 Revenue

Founded

2005

Headcount

146,533

Headquarters

United States

Primary Segment

Media and TV services

Ownership

Privately Owned

News Summary:

On September 18, 2026, YouTube Canada unveiled nine new creator-led programs, including a Matty Matheson production, expanding its push into creator programming, which was announced during YouTube Features in Toronto. Also on September 18, India's creator economy began a significant overhaul following new eligibility criteria for the YouTube Partner Program (YPP), aiming to reward committed creators. These new YPP requirements, effective February 1, 2027, will necessitate new applicants to achieve 8,000 watch hours or 20 million qualified Shorts views for full monetization, an increase from the current 4,000 watch hours or 10 million qualified Shorts views, with an expanded YPP route starting at 500 subscribers. Earlier on September 18, YouTube was named the presenting sponsor for CreatorIQ Connect 2026, a one-day event scheduled for October 13 in Los Angeles that is expected to host over 1,000 global marketing leaders focused on creator-led growth. Previously, on September 17, NBC Sports streamed a Big Ten football game live and at no cost on its YouTube channel, ahead of an early 2027 partnership between NBC and YouTube to bundle Peacock into YouTube Premium.

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YouTube offers 4 products in the media and telecoms services industry. YouTube's product portfolio comprises of media and TV services.

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YouTube's revenues were over $1B in 2025. All the revenue comes from video streaming.

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Sep

23rd

2026

15:57

Events, Artificial Intelligence, B2B Tag, Events and Conferences, New Offerings

YouTube unveils AI creator tools, shopping features at annual event

Alphabet-owned YouTube unveiled a slate of artificial intelligence tools, shopping updates and personalized viewer features on Wednesday at its annual Made on YouTube event in New York City. Here are some details: The new creator tools include additions to YouTube Studio for feedback on video drafts, channel-matched thumbnails and testing up to three video cuts.

The Standard Hong Kong

Sep

23rd

2026

09:14

Emerging Tech, New Offerings, Artificial Intelligence, B2B Tag, New Offerings

YouTube rolls out tools for microdramas, an AI storytelling assistant for script analysis, video A/B-testing, and more, as it battles Netflix over top creators

Subquadratic: the LLM built for 12M-token reasoning — SubQ can reason across entire codebases and document sets in one pass with no RAG workarounds. Read how SubQ 1.1 Small holds near-perfect retrieval out to 12M tokens.

Techstreet Now

Sep

23rd

2026

09:14

Emerging Tech, Partnerships and Alliances, B2B Tag, Partnerships

Coachella promoter Goldenvoice renews its livestreaming partnership with YouTube through 2030, choosing it over competing bids from Netflix and Amazon

Techstreet Now

Sep

23rd

2026

09:05

New Offerings, Artificial Intelligence, B2B Tag, New Offerings

YouTube doubles down on video shopping with AI-powered ‘Ask YouTube’ feature

7:30 AM PDT · September 23, 2026 “Ask YouTube,” the video site’s newer AI-powered conversational search feature, will become a shopping companion, the company announced on Wednesday at its Made on YouTube event. Ask YouTube began as an experiment in conversational search, before becoming a larger part of the YouTube experience.

Techstreet Now

Sep

23rd

2026

09:01

Events, Emerging Tech, B2B Tag, Tenders and Contracts, Events and Conferences

YouTube Extends Exclusive Coachella Livestreams Through 2030

YouTube is extending its exclusive livestream deal with the Coachella Valley Music and Arts Festival through 2030. Lyor Cohen, Global Head of Music, YouTube, made an appearance at the video giant’s Made on YouTube event in New York on Wednesday as the news was being announced.

Deadline Hollywood

Sep

23rd

2026

09:00

Events, Emerging Tech, Artificial Intelligence, B2B Tag, Tenders and Contracts, Events and Conferences, New Offerings

YouTube Locks Down Coachella Rights Through 2030 as it Unveils New Microdrama-Inspired Experience for Shorts, AI-Powered Tools for Music and Studio and More

YouTube‘s staying in the Coachella desert for a few more years. The streamer will remain the exclusive free streaming home of Coachella through 2030, continuing its nearly 15-year partnership with the festival’s parent company Goldenvoice. The extension comes nearly six months after YouTube broadcast the Sabrina Carpenter, Justin Bieber, and Karol G-led edition of the festival, which became the platform’s most-watched Coachella livestream ever.

Variety

Sep

23rd

2026

08:50

Emerging Tech, B2B Tag, Market Share Decline

Netflix has a big YouTube problem — and it's only getting worse

Yahoo Finance Executive Editor Brian Sozzi explains why Google's YouTube ( GOOG , GOOGL ) is a growing problem for Netflix ( NFLX ). I've been following Netflix shares very closely for the past two weeks.

Yahoo Finance

Sep

23rd

2026

06:30

Events, Emerging Tech, Artificial Intelligence, B2B Tag, Events and Conferences, New Offerings

YouTube unveils AI creator tools, shopping features at annual event

Alphabet-owned YouTube unveiled a slate of artificial intelligence tools, shopping updates and personalized viewer features on Wednesday at its annual Made on YouTube event in New York City. Here are some details: o The new creator tools include additions to YouTube Studio for feedback on video drafts, channel-matched thumbnails and testing up to three video cuts.■

MarketScreener

Sep

23rd

2026

06:30

Emerging Tech, New Offerings, Artificial Intelligence, B2B Tag, New Offerings

YouTube doubles down on video shopping with AI-powered 'Ask YouTube' feature

“Ask YouTube,” the video site’s newer AI-powered conversational search feature, will become a shopping companion, the company announced on Wednesday at its Made On YouTube event. Ask YouTube began as an experiment in conversational search, before becoming a larger part of the YouTube experience.

TechCrunch

Sep

23rd

2026

05:00

Events, Emerging Tech, Artificial Intelligence, B2B Tag, Events and Conferences, New Offerings

YouTube’s Custom Feeds Give You More Control Over the Algorithm

My YouTube algorithm is sacred, with years of data about my preferences and viewing history fermenting into whatever videos it picks for my home screen. YouTube’s algorithm , while not perfect, sure knows what I want to see.

Wired

Sep

23rd

2026

04:30

M&A Activities, B2B Tag, M&A Activities

Why Google Bought YouTube?

Imagine spending $1.65 billion on a website where people upload funny videos, random clips, and videos of themselves. Sounds crazy, right? That’s exactly what Google did in 2006 when it bought YouTube. At the time, YouTube was only about a year old.

Medium

Sep

22nd

2026

12:05

Emerging Tech, Financial Results, B2B Tag, Financial Performance

Analyst: Netflix Losing Viewership Ground to YouTube

Erik Gruenwedel September 22, 2026 Netflix, the world’s largest subscription streaming VOD platform, is losing viewership market share to Google-owned YouTube, the world’s largest social video platform. Recent Wall Street analysis and Nielsen data reveal a widening gap between the two platforms.

Media Play News

Examples of YouTube's suppliers include Wipro, IMG and Deluxe.

Example Suppliers

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Example Partners

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YouTube currently holds 173 broadcasting rights for sports competitions including archery, soccer | association football, fencing, beach volleyball, ice hockey, pool billiards, baseball, rugby union, marathon, boxing, horse racing, athletics, volleyball, esports, futsal, water polo, handball, professional wrestling, field hockey, motorsports, aquatics and swimming, shinty, muay thai, badminton, american football, sailing, rowing, bowls, climbing, canoeing and kayaking, gymnastics, wrestling, combat sports, basketball, sports sublicensing, surfing, kickboxing and cricket.