VideoAmp, a privately owned company headquartered in the US, was founded in 2014 and employs approximately 510 individuals. The company reported $75.0M in revenue as of 2024. Its main product offerings include data, targeting, and identity solutions. Functioning as an ad tech company, it specializes in measurement and optimization solutions for traditional TV, streaming video, and digital media.
VideoAmp recently widened its cross-platform planner, bringing new first-party data integrations with SiriusXM and National CineMedia (NCM) to market on March 20, 2026. This development followed the company's victory on March 19, 2026, in which it defeated patent infringement allegations from competitor Nielsen Co. A Delaware federal judge invalidated several claims of Nielsen’s US Patent No., determining that the claimed methods for data measurement were abstract and invalid. Earlier, on March 18, 2026, VideoAmp initially announced these new first-party data integrations with SiriusXM Media and NCM, expanding the coverage and depth of its cross-platform planning solution VXP™. This allows advertisers to find audiences across linear TV, streaming, digital audio, and cinema within a unified planning solution.
VideoAmp offers products in the ad tech and services industry. VideoAmp's product portfolio comprises of ad measurement and verification and data, targeting and identity.
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VideoAmp's revenues were less than $100M in 2024. Caretta Research has split VideoAmp's revenue into 2 different product categories, the largest of which is cTV measurement, attribution and fraud. For full access to VideoAmp's revenue breakdown subscribe to Caretta Portal.
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VideoAmp's customers primarily consist of search, social, and retail media and entertainment Providers companies. Examples of VideoAmp's customers include Paramount Global, Warner Bros. Discovery and Google. VideoAmp has commercial and technical partners like Comcast Corporation, Meta and YouTube.
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