VideoAmp, a privately owned company headquartered in the US, was founded in 2014, operates with approximately 510 employees, and reported $75.0M in revenue as of 2024. The company specializes in data, targeting, and identity, providing measurement and optimization solutions for traditional TV, streaming video, and digital media.
On April 29, 2026, VideoAmp Chief Revenue Officer Bryan Goski stated that the primary obstacle to marketing transformation is not technology or data, but rather a "legacy mindset" and human resistance to change. Goski’s remarks, made during a discussion on marketing's biggest challenges, underscored that this human element impacts major industry shifts, including AI adoption, measurement reform, and commerce media growth, despite available capabilities. He noted VideoAmp's efforts in planning and optimization to craft efficient video plans, engage target audiences across screens, and evaluate cross-platform media performance based on audiences and business outcomes. Earlier, on April 8, 2026, Chief Product Officer Josh Hudgins commented on eMarketer’s Ad Measurement Trends H1 2026 report, asserting that the future of media measurement focuses on linking ad exposure to tangible business outcomes, moving beyond simple viewership counts.
VideoAmp offers products in the ad tech and services industry. VideoAmp's product portfolio comprises of data, targeting and identity and ad measurement and verification.
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VideoAmp's revenues were less than $100M in 2024. Caretta Research has split VideoAmp's revenue into 2 different product categories, the largest of which is data clean rooms, identity resolution and audience activation. For full access to VideoAmp's revenue breakdown subscribe to Caretta Portal.
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VideoAmp's customers primarily consist of entertainment Providers and software Development companies. Examples of VideoAmp's customers include Google, Paramount Global and Warner Bros. Discovery. VideoAmp has commercial and technical partners like YouTube, Meta and Comcast Corporation.
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