Mediaocean

http://www.mediaocean.com
https://www.linkedin.com/company/mediaocean/

Founded in 1967 and headquartered in the US, Mediaocean is a privately owned advertising technology company employing approximately 1280 people. Its primary offerings center on real-time bidding (RTB) and programmatic advertising solutions, providing omnichannel advertising capabilities to brands and agencies. In 2023, the company's revenue was less than $1 billion.

2024 Revenue

Founded

1967

Headcount

1,273

Headquarters

Primary Segment

Marketer and agency technology

Ownership

Privately Owned

Deployments

News Summary:

In Q4 2025, marketers maintained or increased investment in digital audio, while reevaluating spending across seven out of ten media channels. On September 8, 2025, QKS Group released a report, "Leveraging AI in AdTech to Revolutionize Ad Performance and Deliver Personalized Customer Engagement," which introduced an AI maturity model for the AdTech landscape. This report named Innovid by Mediaocean the Most Valuable Pioneer (MVP) for 2025. A separate announcement also highlighted Innovid by Mediaocean's MVP status in the same report. On September 25, 2025, a presentation featuring Forrester Principal Analyst Nikhil Lai discussed research on the evolution of TV advertising and the benefits of blending traditional and modern strategies.

Similar Companies

Subscribe for full access to Mediaocean's profile

Mediaocean offers 3 products in the ad tech and services and media tech industries. Mediaocean's product portfolio comprises of ad measurement and verification, tV and streaming ad tech and marketer and agency technology.

Subscribe for full access to Mediaocean's products in full detail

Mediaocean's revenues were less than $1B in 2024. Caretta Research has split Mediaocean's revenue into 6 different product categories, the largest of which is campaign management, reporting and attribution. For full access to Mediaocean's revenue breakdown subscribe to Caretta Portal.

Subscribe for full access to Mediaocean's revenue in full detail

Jan

26th

2026

20:30

B2B Tag

AI media, orchestration, and ad spend trends for 2026

Mediaocean’s latest report reveals marketers are doubling down on digital video, AI ads, and system unification Marketers are heading into 2026 with renewed budgets, bigger digital bets, and a growing headache: orchestration. According to Mediaocean’s latest 2026 Advertising Outlook Report , based on surveys of 320 marketing pros, nearly every digital channel is seeing increased spend, but the systems running them are not keeping up.

ContentGrip

Jan

26th

2026

08:03

Management Changes, B2B Tag

Pitching processes, alcohol cutbacks, CMO to CEO: 5 interesting stats to start your week

Half of brands ran an agency pitching process last year Research from the European Association of Communications Agencies (EACA) finds that nearly half of brands ran a pitching process last year, with 65% of those processes resulting in an agency change.

Marketing Week UK

Jan

26th

2026

06:58

Emerging Tech, B2B Tag

Marketer interest in CTV, AI persists ─ so does fragmentation challenge

MediaOcean’s latest advertising outlook found that 63% of U.S. marketers surveyed plan to increase ad spend in the connected TV channel in the first half of 2026, alongside expected upticks broadly in other digital channels amid the annual planning cycle.

StreamTV Insider

Jan

25th

2026

18:30

Artificial Intelligence, B2B Tag

Mediaocean finds orchestration challenges slowing adoption of AI in video advertising

Weekly insights on the technology, production and business decisions shaping media and broadcast. Free to access. Independent coverage. Unsubscribe anytime. First Name Last Name Your Email Address (Required) Mediaocean has released its “2026 H1 Advertising Outlook Report,” outlining increased confidence in digital media investment alongside challenges in executing artificial intelligence within marketing operations.

NewscastStudio

Jan

25th

2026

18:30

Artificial Intelligence, B2B Tag

Turning up the heat: Answering the industry’s hottest questions at CES 2026’s coolest location

This year during CES 2026, Mediaocean controlled temps with a mix of hot takes and chill vibes. Amidst the fireside chats, insightful conversations, and delicious food and drinks, attendees found space to connect inside the Ski Lodge by Mediocean —all while getting the scoop on the latest coming out of advertising and tech.

Innovid

Jan

24th

2026

16:02

Artificial Intelligence

Ad Tech's AI Chasm: Ambition Outpaces Execution Amid System Silos

NEW YORK—Marketers enter 2026 with surging optimism for digital media investments, yet a stark divide separates their artificial intelligence aspirations from operational reality. Mediaocean’s latest 2026 Advertising Outlook Report, the ninth in its bi-annual series drawing from over 6,100 respondents, spotlights this execution gap as fragmented ad tech stacks hinder progress from AI insights to campaign activation.

WebProNews

Jan

23rd

2026

18:30

Artificial Intelligence

Vibe Coding in 2026: The Truth About AI-Powered Development and What the Data Really Shows

The software development world is experiencing a seismic shift. Developers are completing tasks faster, writing more Code , and building applications with tools that seemed like science fiction just a few years ago. But beneath the excitement and productivity gains, a difficult conversation is brewing: are we creating better developers, or are we building a generation dependent on AI assistance? This is not another hype piece about AI coding tools.

Blogarama

Jan

23rd

2026

09:38

Artificial Intelligence, B2B Tag

Après Ads: What's next in audio measurement with SirusXM's Keri Degroote

CMO Aaron Goldman and SiriusXM's Keri Degroote sit down to talk about how audio fits into modern media strategy, the role of AI, and why audio remains essential in an omnichannel world.

Mediaocean

Jan

23rd

2026

01:30

Artificial Intelligence, B2B Tag

Mediaocean Releases 2026 Advertising Outlook Report

Research shows marketers moving from AI experimentation to execution, while fragmented systems slow progress across planning, activation, and measurement Mediaocean , the foundational software and AI partner for omnichannel advertising, today released its 2026 Advertising Outlook Report, revealing how marketers are beginning the year with renewed confidence in digital media investment even as marketers face growing pressure to turn AI enthusiasm into real-world execution.

MarTech Cube

Jan

22nd

2026

10:30

Capital Investment, Artificial Intelligence, B2B Tag

Digital Growth, Broadcast TV Headwinds: Mediaocean’s Marketer Outlook

Marketers are entering 2026 with renewed confidence in digital media investment. At the same time, they face growing pressure to turn AI enthusiasm into real-world execution. Meanwhile, media investment is rebounding selectively, with planned spend increases concentrated in Connected TV and digital video compounding the continued pressure being felt by over-the-air broadcast television.

Radio & Television Business Report

Jan

22nd

2026

09:43

Artificial Intelligence, B2B Tag

Slot Ones with Yahoo's Adam Roodman

Listen in to Innovid's Christopher Murphy and Yahoo DSP’s Adam Young as they discuss advertising hot takes, and how Yahoo is utilizing AI in the DSP space.

Mediaocean

Jan

21st

2026

20:22

Artificial Intelligence, B2B Tag

Survey: AI Central to Advertising Strategy Amid Fragmented Systems.

Mediaocean, an advertising software and artificial intelligence company, has released its 2026 Advertising Outlook Report, finding that marketers are entering the year with renewed confidence in digital media investment while facing mounting pressure to translate enthusiasm for artificial intelligence into practical execution.The biannual report, based on insights from hundreds of marketers, shows artificial intelligence evolving from an experimental capability into a central force shaping modern advertising.

Inside Radio

Mediaocean's customers primarily consist of advertising, marketing, media agencies, telecoms and computer Games companies. Examples of Mediaocean's customers include Publicis Groupe, Telenor and Ubisoft. Mediaocean has partners like Magnite. Examples of Mediaocean's suppliers include Gotransverse and Magnite.

Analysis

Data

Analysis

Data

Mediaocean

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

Similar Companies

Example Customers

Example Suppliers

Example Partners

Analyst insight reports