Kinetiq, a privately owned company headquartered in the US, was founded in 2002, employs approximately 100 individuals, and reported $24.0M in revenue as of 2024. Functioning as a tier 2 media tech buyer, the company specializes in marketer and agency technology, providing media analytics technology.
On March 1, 2026, discussions emerged around the Kinetiq Model, exploring whether the fusion of LST liquidity and order books could usher in the next era for Decentralized Exchanges (DEXs), amidst a profound structural transformation in the on-chain derivatives sector. Previously, on February 25, 2026, Kinetiq detailed its exclusive strategy, noting that it manages over $700 million in total value locked (TVL) after initially entering the market as a liquid staking protocol (LST), as the crypto market undergoes a power shift and an "order book revolution" takes shape within the Hyperliquid ecosystem. This followed the company's announcement on February 23, 2026, for a live session with market data provider Kaiko, scheduled for February 25, 2026, to discuss pricing stocks in a 24/7 market.
Kinetiq offers 3 products in the ad tech and services industry. Kinetiq's product portfolio comprises of marketer and agency technology and ad measurement and verification.
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Kinetiq's revenues were less than $50M in 2024. Caretta Research has split Kinetiq's revenue into 2 different product categories, the largest of which is campaign management, reporting and attribution. For full access to Kinetiq's revenue breakdown subscribe to Caretta Portal.
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