Kinetiq, a privately owned company headquartered in the US, was founded in 2002, employs approximately 100 people, reported $24.0M in revenue as of 2024, and functions as a tier 2 media tech buyer. The company specializes in marketer and agency technology, providing media analytics technology.
On April 28, 2026, Kinetiq Political Insights (KPI), a joint offering with National Media Insights, projected $10.4 billion in total political advertising spend for the 2026 midterm cycle across broadcast television, connected TV (CTV), digital, cable, and radio. This forecast signals the most expensive non-presidential cycle in U.S. history, highlighting unprecedented competition, concentrated market spend, and a continued rise of CTV. Earlier, on April 21, Kinetiq expanded its global media intelligence footprint, achieving 34% broadcast growth and 281% podcast expansion, significantly increasing its coverage in television and audio. This follows the initial release of the KPI 2026 Political Media Forecast on April 18, which indicated that traditional midterm signals are not holding for 2026.
Kinetiq offers 3 products in the ad tech and services industry. Kinetiq's product portfolio comprises of marketer and agency technology and ad measurement and verification.
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Kinetiq's revenues were less than $50M in 2024. Caretta Research has split Kinetiq's revenue into 2 different product categories, the largest of which is campaign management, reporting and attribution. For full access to Kinetiq's revenue breakdown subscribe to Caretta Portal.
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