tvScientific, a subsidiary of Pinterest, is headquartered in Pasadena, California, United States. Founded in 2020, the company employs approximately 140 individuals. Functioning as an Idealab company specializing in TV and streaming ad tech, tvScientific provides a CTV advertising platform designed to make TV advertising accessible and measurable for brands and applications. It offers a self-managed solution that simplifies and automates TV buying and optimization, leveraging data to demonstrate the value of TV advertising. The platform reaches 95% of AVOD inventory, utilizing deterministic ID technology to measure ad exposure to outcome. tvScientific was co-founded by senior executives with backgrounds in programmatic advertising, digital media, and ad verification.
tvScientific's customers primarily consist of media and TV services, spectator Sports and physical retail companies. Examples of tvScientific's customers include National Basketball Association, Staples and LG Electronics.
Example Customers
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