Simulmedia is a privately owned company headquartered in the US. Founded in 2008, it employs approximately 100 individuals and reported $13.0M in revenue as of 2024. Functioning as a software development firm, the company provides cross-channel TV advertising solutions. It operates with a data-first, digital approach to TV ad placement and optimization, and also offers video game advertising solutions.
Simulmedia recently described the traditional, decades-old process for linear TV ad orders, which involves buyers emailing spreadsheets and sellers manually keying information into traffic systems. This context was provided as the company discussed the advertising industry's emerging AI-driven agentic future at the Cannes Lions International Festival of Creativity on June 24, 2026. At Cannes, Simulmedia highlighted its partnership with FOX Broadcasting and its recently announced industry-first end-to-end agentic platform for streaming and linear TV ad transactions. Previously, on June 23, 2026, FOX Advertising launched its end-to-end agentic advertising platform, identifying Simulmedia as its TV transactions partner. This followed Simulmedia and FOX completing an agent-to-agent linear television ad buy on June 17, 2026, which included negotiation and activation approved by both teams, building on Simulmedia's decade-long application of machine learning and intelligent automation to TV advertising. Earlier in June, Simulmedia showcased its capability to help a specialty pharma brand target its diagnosed audience on TV and measure the impact, demonstrating patient-first targeting over demo-based buying.
Simulmedia has commercial and technical partners like Warner Bros. Discovery, DirecTV and Disney Advertising Sales. Simulmedia has suppliers like TiVo.
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