Simulmedia, a privately owned company headquartered in the US, was founded in 2008. The company, which employs approximately 100 individuals, reported $13.0M in revenue as of 2024. Specializing in software development, Simulmedia operates as a cross-channel TV advertising solution provider, employing a data-first, digital approach to TV ad placement and optimization, and also offers video game advertising solutions.
Simulmedia recently highlighted findings that traditional TV buying leaves 5.9 million people unreached, asserting that brand growth stems from new customer acquisition, with light buyers constituting nearly half of all sales despite often being underserved by campaigns. On March 16, 2026, the company appointed Adam Gaynor as Senior Vice President and General Manager of Skybeam. In this newly created role, Gaynor, a veteran in advanced advertising and streaming, will lead the growth and evolution of Simulmedia’s self-serve platform, reporting directly to Founder and CEO Dave Morgan. Previously, on March 11, 2026, Simulmedia named Justin Nesci as Chief Commercial Officer. Nesci, a seasoned media executive with a background in cross-platform sales and digital transformation, joins from iHeartMedia where he served as Executive Vice President of Advanced Audio and Data Revenue.
Simulmedia has commercial and technical partners like DirecTV, Warner Bros. Discovery and Disney Advertising Sales. Simulmedia has suppliers like TiVo.
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