Simulmedia

https://www.simulmedia.com
https://www.linkedin.com/company/simulmedia/

Simulmedia, a privately owned company headquartered in the US, was founded in 2008 and employs approximately 100 individuals. The company reported $13.0M in revenue as of 2024. Specializing in software development, Simulmedia functions as a cross-channel TV advertising solution provider, operating a data-first, digital approach to TV ad placement and optimization. The company also offers video game advertising solutions.

2024 Revenue

Founded

2008

Headcount

Headquarters

Primary Segment

Software Development

Ownership

Privately Owned

News Summary:

On March 16, 2026, Simulmedia appointed Adam Gaynor to the newly created role of Senior Vice President and General Manager of Skybeam. Gaynor, an advanced advertising and streaming veteran, will oversee the growth and evolution of Simulmedia’s self-serve platform and report directly to Founder and CEO Dave Morgan.

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Simulmedia offers products in the ad tech and services industry. Simulmedia's product portfolio comprises of marketer and agency technology.

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May

13th

2026

01:00

B2B Tag

Experian Simulmedia Case Study. The 4x CPI Gap

Experian has been a Simulmedia partner for years, and every flight is a new chance to push their CPI lower. Across a four-month linear TV program targeting four credit-active audiences, data-driven forecasting and selection cut Experian's CPI by 4x versus premium network benchmarks.

Simulmedia

May

1st

2026

08:31

Funding Activities, Capital Investment, Emerging Tech, B2B Tag

The First Investors in Ukraine Will Own the Upside—Lessons from a Simulmedia Founder

Most investors I meet say they are interested in Ukraine. Very few of them have actually been here. There is a phrase that keeps coming up in conversations with Western investors: "Ukraine-curious." It sounds like a compliment.

United24Media

Apr

23rd

2026

07:28

Big Data/Analytics, B2B Tag

TV Ads For Retail Brands

Retail is the single largest contributor to TV advertising spend in the US — accounting for nearly $9.5 billion, or 19% of the roughly $50 billion spent on TV in 2025. And yet, retail marketers are among the most conflicted about the channel.

Simulmedia

Apr

8th

2026

18:30

B2B Tag

Driven Planning Drove Breakthrough Results for Pharma Brand

The ChallengeThe strategy looked right. The results didn’t move.TV was bought on broad demographicsThe pharma brand had a defined patient audience, but wasn’t actually reaching itNo clear view of reach or frequency against that audiencePerformance stagnated over timeThe real issue:TV was optimized for delivery — not for the audience that drives outcomes.The OpportunityThe audience was always there.

Simulmedia

Mar

18th

2026

18:30

Big Data/Analytics, B2B Tag

Traditional TV Buying Leaves 5.9M People Unreached

The Challenge & The Opportunity The Growth Challenge Brands grow through new customer acquisition, not deeper loyalty programs. Light buyers outnumber heavy buyers 4-to-1 and account for nearly half of all sales — yet most TV campaigns over-serve the same heavy viewers on a handful of networks, missing the broad audience that actually drives growth.

Simulmedia

Mar

16th

2026

10:15

Management Changes, Emerging Tech

Simulmedia Names Adam Gaynor SVP, GM of Skybeam

Simulmedia, the leader in converged TV advertising, today announced the appointment of Adam Gaynor to the newly created role of Senior Vice President and General Manager of Skybeam. Gaynor, a distinguished veteran of the advanced advertising and streaming landscape, will lead the growth and evolution of Simulmedia’s self-serve platform, reporting directly to Founder and CEO Dave Morgan.

MarTech Cube

Mar

12th

2026

01:45

Management Changes, Emerging Tech, B2B Tag

Simulmedia Appoints Adam Gaynor To Lead Skybeam Growth

As television advertising continues shifting toward performance driven and self serve buying models, technology providers are strengthening leadership teams to accelerate innovation in converged TV platforms. The latest move comes as Simulmedia Skybeam expands its efforts to simplify television advertising for brands and agencies seeking measurable outcomes.

Marketingtechginsights

Mar

11th

2026

13:25

Emerging Tech

Simulmedia Appoints Adam Gaynor as SVP and General Manager of Skybeam

businesswire.com Simulmedia, the leader in converged TV advertising, today announced the appointment of Adam Gaynor to the newly created role of Senior Vice President and General Manager of Skybeam. Gaynor, a distinguished veteran of the advanced advertising and streaming landscape, will lead the growth and evolution of Simulmedia’s self-serve platform, reporting directly to Founder and CEO Dave Morgan.

Simulmedia

Mar

11th

2026

12:54

Management Changes

Simulmedia Appoints Industry Veteran Justin Nesci as Chief Commercial Officer to Drive Next Phase of Converged TV Growth

di Business Wire - NEW YORK--(BUSINESS WIRE)--Simulmedia, the pioneer of data-driven, audience-based television advertising, today announced the appointment of Justin Nesci as Chief Commercial Officer. Nesci, a seasoned media executive with a deep pedigree in cross-platform sales and digital transformation, joins Simulmedia from iHeartMedia, where he most recently served as Executive Vice President of Advanced Audio and Data Revenue.

01net Italy

Jan

21st

2026

18:30

The Entertainment TV Opportunity

On a Wednesday night in December 2025, nearly million people tune in live to watch the finale of Survivor season 49. They're not just watching—they're engaged, leaning forward, avoiding social media spoilers, and planning tomorrow's water cooler conversation.

Simulmedia

Jan

14th

2026

18:30

Emerging Tech, B2B Tag

CES 2026: Trust, Attention, and Why TV Still Sets the Standard

Last week, our team attended CES 2026 in Las Vegas, Nevada. Across keynotes, booths, and side conversations, one consistent signal emerged: technology is moving beyond its novelty phase. The focus has shifted from what products can do to how reliably they work, how much they are trusted, and how clearly their value can be proven.

Simulmedia

Jan

13th

2026

18:18

Anyone have experience using Simulmedia/Skybeam?

Curious if anyone used it for a few months and has a general opinion about that platform. I see they have a local linear option but its limited just wondering how your campaign performed VS using like DV360 to target same streaming apps.

Simulmedia has commercial and technical partners like Disney Advertising Sales, DirecTV and Warner Bros. Discovery. Simulmedia has suppliers like TiVo.

Analysis

Data

Analysis

Data

Simulmedia

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

News Summary:

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