MNTN, a privately owned company headquartered in the US, was founded in 2009 and employs approximately 530 individuals. It reported $225.6M in revenue as of 2024. The company specializes in ad measurement and verification, building advertising software designed for brands to drive measurable conversions, revenue, and site visits through TV.
MNTN recently emphasized its curated approach to streaming inventory, stating that streaming's premium nature necessitates quality supply for advertisers. The company's MNTN Performance TV runs ads across a carefully selected set of premium streaming publishers to attract engaged audiences. Previously on April 28, Columbia Southern University credited MNTN with enhancing its targeting, optimization, and attribution tracking, which helped the university achieve year-round success beyond the back-to-school season. The university specifically praised MNTN for simplifying performance measurement, an area often elusive with traditional media.
MNTN offers products in the ad tech and services industry. MNTN's product portfolio comprises of marketer and agency technology and ad measurement and verification.
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MNTN's revenues were less than $500M in 2024. Caretta Research has split MNTN's revenue into 2 different product categories, the largest of which is tV and streaming demand side platform. For full access to MNTN's revenue breakdown subscribe to Caretta Portal.
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