Samba TV is a privately owned company headquartered in the US. Founded in 2008, it employs approximately 370 individuals and reported $179.0M in revenue as of 2024. The company specializes in ad measurement and verification, functioning as a tier 1 media tech buyer. It provides first-party data for Connected TV (CTV) and omniscreen advertising and analytics solutions, which are powered by a proprietary tech stack and built-in ACR technology. Its solutions offer insights into viewership data across broadcast, cable, over-the-top, and digital media.
Samba TV acquired Bestever AI on June 23, 2026, in a move to accelerate agentic advertising innovation by enabling marketers to leverage advanced artificial intelligence for automating campaign planning, audience targeting, and creative optimization across digital channels. Previously, on June 16, Samba TV launched "Project Gravity," a data activation platform built for the "Agentic Era." This platform matches first-party data against Samba’s Identity Graph and pushes a deterministic identifier into over 40 major platforms to activate the same audience across DSPs, SSPs, and walled gardens, resolving identity in real-time to enable privacy-compliant targeting, suppression, frequency capping, and signal monetization. This follows a positive reception Samba TV received on June 9 from a federal judge in San Francisco for its proposal to seek an early summary judgment on a consent form.
Samba TV's customers primarily consist of RTB and programmatic, advertising Services and search, social, and retail media companies. Examples of Samba TV's customers include StackAdapt, Snap and Empower. Samba TV has commercial and technical partners like TikTok, Meta and Disney Advertising Sales. Examples of Samba TV's suppliers include FreeWheel and Magnite.
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