Samba TV is a privately owned company headquartered in the US. Founded in 2008, it employs approximately 370 individuals and reported $179.0M in revenue as of 2024. The company specializes in ad measurement and verification, functioning as a tier 1 media tech buyer. It provides first-party data for Connected TV (CTV) and omniscreen advertising and analytics solutions, which are powered by a proprietary tech stack and built-in ACR technology. Its solutions offer insights into viewership data across broadcast, cable, over-the-top, and digital media.
On September 14, 2026, X and ad-tech platform Samba TV partnered to provide entertainment marketers with a specialized measurement offering. This collaboration allows marketers running campaigns on X to measure real-world audience actions, including movie ticket purchases and TV show streams, through a new data-sharing initiative. Previously, on September 11, 2026, Samba TV, a San Francisco-based television technology and media intelligence company, signed a new lease for 18,312 square feet of office space at The Folger Coffee Co. Building at 101 Howard St. in San Francisco, a property owned by the University of San Francisco. Earlier, on July 30, 2026, Sony smart TV owners voluntarily dropped their proposed class action lawsuit against Samba TV, which had been accused of collecting and selling television-viewing information to third-party advertisers, allegedly in violation of privacy laws.
Samba TV's customers primarily consist of advertising Services, search, social, and retail media and RTB and programmatic companies. Examples of Samba TV's customers include Snap, StackAdapt and Madhive. Samba TV has commercial and technical partners like Disney Advertising Sales, TikTok and Meta. Examples of Samba TV's suppliers include AudienceXpress and Magnite.
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