News Summary:
On July 2, 2026, Varun Mohan, MiQ's Chief Commercial Officer India, noted a shift at Cannes 2026, where the AI conversation moved from the technology's capabilities to how marketers should use data with precision, restraint, and intent. Previously, on June 26, MiQ expanded its Sigma platform with new AI advertising capabilities. Since its global launch in June 2025, Sigma has supported over 40,000 campaigns for more than 2,300 advertisers, with internal testing indicating campaigns powered by Sigma delivered $2.22 in value for every $1 spent compared with standard programmatic setups. Concurrently, MiQ, alongside Magnite, Mediaocean, and PubMatic, was identified as a leader in deploying specialized AI agents that plan, execute, and refine programmatic campaigns with minimal human input, reducing setup time and improving reach efficiency and outcomes. Earlier, on June 23, MiQ managing director Fiona Roberts and chief revenue officer Chris Freel discussed the adtech platform's evolution and future plans, aiming to alter market perceptions and highlighting their most successful year to date following Sigma's launch. This follows MiQ launching the certificate registry and operating the AEA’s Ammonia Certification System in April 2026, which itself was preceded by a pilot phase initiation in October 2025.
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