MiQ, a privately owned company headquartered in the UK, was founded in 2010 and employs approximately 1,200 people. The company operates as a marketing intelligence provider, offering programmatic marketing campaigns and support in boosting data science and analytics capabilities.
On April 30, 2026, details emerged regarding MiQ Certification, a framework developed by the Rocky Mountain Institute (RMI) and SYSTEMIQ to evaluate an operator’s methane intensity and company practices, assigning a grade from A through F to reward low-methane gas production. MiQ incorporated Rocket Lab on April 28, 2026. This followed Magnite's April 27, 2026 announcement of expanded AI capabilities, highlighting activations with companies including MiQ, Disney Advertising, Spectrum Reach, and Kepler to demonstrate greater efficiency within the advertising ecosystem. Earlier on April 27, 2026, MiQ partnered with the Ammonia Energy Association (AEA) to launch the AEA Ammonia Certification System, a global, voluntary framework designed to facilitate the transparent international trade of low-emission ammonia.
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