MiQ, a privately owned company headquartered in the UK, was founded in 2010 and employs approximately 1,200 people. The company operates as a marketing intelligence provider, offering programmatic marketing campaigns and support in boosting data science and analytics capabilities.
MiQ appointed Chadi Khoury as Senior Vice President of Revenue and Growth for MENAT on September 17, 2026, strengthening its regional leadership team. Khoury brings over 15 years of experience across adtech media and commercial partnerships, having previously served as Head of Partnerships MENA at J Group and Commercial Director at MIS Gulf. This appointment follows the announcement on September 16, 2026, that Chris Freel, MiQ’s chief revenue officer, will depart the business in Q4 2026 to spend more time with family. Earlier, on August 27, 2026, MiQ concluded its ‘Total Video Solutions in the Age of AI’ event in Gurugram, where discussions included the YouTube Activation Partner Program (YTAP)—in which MiQ is an inaugural member—and its offerings in the Advanced TV space, featuring its AI-powered advertising technology MiQ Sigma.
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