Tatari is a privately owned company headquartered in the US, founded in 2016, with approximately 270 employees. The company specializes in advertising services, functioning as a developer of a data and analytics platform designed for buying and measuring advertisements across linear and streaming TV.
On July 8, 2026, Tatari Head of Revenue Matt Giannetti spoke at the 2026 AI Summit, arguing that artificial intelligence is having its most significant impact on TV advertising, a channel often dismissed by brands. Previously, on June 25, a post created in partnership with Tatari highlighted concerns that existing connected TV (CTV) buying infrastructure was not designed for premium television, asserting that neither programmatic scale nor AI has resolved this underlying issue. This followed remarks on June 22 by Tatari CRO Andy Schonfeld during an AdExchanger podcast, where he contended that programmatic is a tool, not a TV media-buying strategy, drawing on his seven years building Tatari's revenue operation across over 350 brands and 100 agencies.
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