Tatari

Tatari

http://www.tatari.tv
https://www.linkedin.com/company/tatari/

Tatari is a privately owned company headquartered in the US, founded in 2016, with approximately 270 employees. The company specializes in advertising services, functioning as a developer of a data and analytics platform designed for buying and measuring advertisements across linear and streaming TV.

Revenue

Founded

2016

Headcount

266

Headquarters

US

Primary Segment

Advertising Services

Ownership

Privately Owned

News Summary:

On March 17, 2026, Tatari and its sister company Vault received two 2026 Convergent TV Awards. Tatari earned the Ad Tech Innovation of the Year honor, while Vault's data clean room solution secured the Identity & Privacy Innovation Award. Earlier that day, Tatari highlighted how client Turtlebox utilized its TV solutions to achieve growth, supporting a brand that originated as a passion project for rugged outdoor speakers.

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Tatari offers products in the ad tech and services industry. Tatari's product portfolio comprises of marketer and agency technology.

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Mar

25th

2026

13:36

Big Data/Analytics, B2B Tag

Bonafide Health Case Study

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Mar

24th

2026

18:30

Emerging Tech, B2B Tag

B2B Marketers Like Gusto, Relay, and Otter are Turning to TV to Reach Buyers

For decades, TV advertising was assumed to be the domain of consumer brands — beer, cars, fast food — brands built on pizzazz and pop. B2B software? Not so much. But that’s starting to change. From HR solutions to AI-powered meeting tools, a growing number of B2B companies are turning to TV and finding real results.

Mar

22nd

2026

18:30

PATTERN Beauty Proves the Beauty of TV for Brand Awareness

PATTERN Beauty was no stranger to CTV. But when they decided to partner with Tatari to continue their CTV efforts while simultaneously launching their first-ever linear TV campaign, the goal wasn't to simply "test the waters." It was to increase brand awareness and consideration in a very congested space and use TV to drive measurable growth for an emerging brand built on community and culture.

Mar

18th

2026

18:30

Emerging Tech, B2B Tag

Watch: Why Premium CTV Inventory isn’t in Programmatic

If you're running CTV programmatic buys through a DSP and assuming you're reaching most TV audiences, you're likely missing half the picture. That's not a hot take, it's what executives from NBCUniversal and WBD said out loud during a Marketecture Live panel in New York City.

Mar

17th

2026

18:30

Awards and Recognitions, Emerging Tech, B2B Tag

Tatari and Vault Win Two Convergent TV Awards for Innovation in Ad Tech and Privacy

Tatari and its sister company, Vault, have been recognized with two major honors at the 2026 Convergent TV Awards. Tatari was awarded with the Ad Tech Innovation of the Year honor, while Vault’s data clean room solution (DCR), garnered the Identity & Privacy Innovation Award.

Mar

17th

2026

13:36

Turtlebox Case Study

How Turtlebox Turned Up the Volume on Growth with TV Turtlebox began as a passion project between four friends who wanted a rugged outdoor speaker capable of surviving their lifestyle on boats, hunting trips, and fishing adventures.

Mar

12th

2026

18:30

Procurement and Sales, Events, Artificial Intelligence, B2B Tag

Five Takeaways from Marketecture Live: AI, CTV, and the Ad Industry’s Trust Crisis

We just got back from Marketecture Live, and the energy was different this time. Not the cautious optimism of a year ago, not the breathless hype of two years ago. This felt like an industry that’s starting to see the real shape of what’s coming, and now grappling with the fact that a lot of existing infrastructure wasn’t built for it.

Mar

11th

2026

18:30

Events, B2B Tag

The Best Way To Embrace Convergent TV? Break Down The Silos Between Linear And Streaming

A version of this was originally featured on AdExchanger Marketers who want to remain competitive need to reexamine the way they view, plan and measure performance across video and streaming platforms. If they’re still debating programmatic vs.

Mar

10th

2026

07:47

Emerging Tech, B2B Tag

How Startups Are Using Connected TV Advertising to Drive Growth in 2026

Connected TV (CTV) advertising has moved well past the experimental stage. Startups that once relied solely on Meta and Google are now running TV campaigns with measurable returns. With streaming audiences now exceeding 200 million in the U.S. alone, the inventory is massive, and the targeting is sharper than traditional broadcast ever allowed.

Mar

10th

2026

00:59

Emerging Tech, B2B Tag

Programmatic TV: Is the Hype Real? A Tatari CEO Weighs In

I spent last week at an ad industry conference with a heavy concentration of TV buyers and sellers, and naturally (besides AI), almost every executive talked about how quickly they were moving their business to programmatic channels.

Mar

9th

2026

11:25

Events, Emerging Tech, B2B Tag

The Best Way To Embrace Convergent TV? Break Down The Silos Between Linear And Streaming

Marketers who want to remain competitive need to reexamine the way they view, plan and measure performance across video and streaming platforms. If they’re still debating programmatic vs. direct or linear vs. streaming, then they’re missing out on the real meaning behind convergent TV, according to Mike Fogarty, head of client development, brand and agency partnerships, at Tatari.

Mar

4th

2026

18:30

Emerging Tech, B2B Tag

Programmatic Guaranteed vs. Upstream: What's the Difference?

If you buy CTV advertising, you've likely encountered two approaches to securing premium streaming inventory: Programmatic Guaranteed (PG) and direct buying. A newer option — Upstream — is changing what direct buying can do. Here's how they compare.

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