Tatari

Tatari

http://www.tatari.tv
https://www.linkedin.com/company/tatari/

Tatari is a privately owned company headquartered in the US, founded in 2016, with approximately 270 employees. The company specializes in advertising services, functioning as a developer of a data and analytics platform designed for buying and measuring advertisements across linear and streaming TV.

Revenue

Founded

2016

Headcount

266

Headquarters

US

Primary Segment

Advertising Services

Ownership

Privately Owned

News Summary:

On April 30, 2026, Tatari highlighted MANSCAPED's path to scalable TV growth, detailing how the brand utilized its digital-first, humor-driven marketing to build awareness rapidly in performance channels. Previously, on April 27, 2026, the company examined how advertisers are adopting AI for creating TV commercials, noting its transformative impact on the creative side of the industry. This followed a discussion on April 26, 2026, concerning new strategies for programmatically buying NFL inventory in anticipation of the upcoming season, following the NFL Draft. Earlier, on April 22, 2026, a Tatari executive warned that relying solely on programmatic TV as a strategy is inefficient, advocating instead for "convergent TV" to unify planning, buying, and measurement across linear, streaming, and online video amidst television's fragmentation. Tatari also featured insights on April 20, 2026, from Chime’s Chief Growth and Marketing Officer, Vineet Mehra, regarding best practices for building an effective marketing team.

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Tatari offers products in the ad tech and services industry. Tatari's product portfolio comprises of marketer and agency technology.

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May

20th

2026

01:00

How the Best Agencies Are Making TV a Scalable Part of Their Media Strategy

Every agency running TV for clients eventually hits the same wall. The campaign runs. The client asks what worked. And somewhere between the network invoice, the DSP report, and the attribution vendor, the answer turns into a conversation you don't want to have.

May

14th

2026

01:00

Emerging Tech, Artificial Intelligence, B2B Tag

How an AI Hackathon Turned Ideas Into Real Product Features

Many hackathons end the same way. Engineers spend several days building something clever, present it to applause, then watch it fade into a line item in a spreadsheet nobody opens again. I’ve seen it happen. I’ve been guilty of it myself.

May

13th

2026

01:00

Why Amazon Prime Day is a Prime Opportunity for TV Advertisers

Another Prime Day is right around the corner. Amazon has officially moved its annual deals event to mid-June, breaking from its traditional July window. And based on last year's numbers, there’s tremendous opportunity for retailers. Last year's bi-annual shopping event drove an estimated $24.1 billion in U.S. online spending over four days, with Amazon's average daily order total running 136% higher during Prime Day than the year-to-date daily average.

May

4th

2026

18:30

Why TV Syndication Is the Best-Kept Secret in Modern Advertising

The licensing of television content to multiple local stations and networks, simultaneously reaching millions of loyal daily viewers. If you answered with "What is TV Syndication?" - congratulations. Most TV advertisers can't answer that clue, which is ironic, because the show giving a clue like that is a perfect example of the definition of TV syndication.

Apr

30th

2026

09:00

MANSCAPED Case Study

How MANSCAPED Cut a Clear Path to Scalable TV Growth MANSCAPED built its early success through digital-first marketing, using humor and boundary-pushing creative to stand out in a traditionally taboo category. That distinctive voice helped the brand break through and build awareness quickly, especially in performance channels where short-form, direct response creative drove early growth.

Apr

27th

2026

18:30

Artificial Intelligence

Advertisers Reveal How and Why They’re Using AI to Create TV Spots

AI is rewriting the rules of advertising. From media planning to media buying, the industry is moving fast to adopt AI-led strategies. But perhaps the most transformative shift is happening on the creative side. Specifically, how brands are using AI to produce TV commercials.

Apr

26th

2026

18:30

Programmatic has been on the Sidelines, but there's a New Playbook for Buying NFL Inventory

The 2026 NFL Draft just wrapped, and a new crop of potential stars are ready to take the field (unless you were drafted by the New York Jets, in which case, godspeed.) But the annual Draft - now itself a major TV event airing over 2 days on ABC and ESPN - is a reminder that the NFL season is right around the corner, and with it, the annual rush by brands to figure out how to get in on the most-watched programming in television.

Apr

22nd

2026

07:56

Emerging Tech, B2B Tag

Programmatic TV as a Strategy Is Leaving Money on the Table, Tatari Exec Warns – Beet.TV

TV’s long-running fragmentation problem is driving renewed interest in what the industry calls “convergent TV,” the ability to plan, buy, and measure across linear, streaming, and online video through a single platform. The infrastructure supporting such unified approaches has matured considerably since the early days of programmatic and demand-side platforms.

Apr

20th

2026

18:30

EXCLUSIVE: How to Build a World-Class Marketing Team According to Chime’s Chief Growth and Marketing Officer, Vineet Mehra

There's no shortage of opinions on how to structure a marketing team in 2026. Org charts get debated in off-sites, redrawn after reorgs, and second-guessed the moment results plateau. But ask someone who has actually done it at scale, under pressure, with real accountability, and the answers get a lot more specific.

Apr

20th

2026

18:30

EXCLUSIVE: How to Build a World-Class Marketing Team According to Chime’s CMO, Vineet Mehra

There's no shortage of opinions on how to structure a marketing team in 2026. Org charts get debated in offsites, redrawn after reorgs, and second-guessed the moment results plateau. But ask someone who has actually done it at scale, under pressure, with real accountability, and the answers get a lot more specific.

Apr

13th

2026

18:30

TV Outperforms Every Other Channel on Influence, According to New Data

This Research Report Just Confirmed What Performance Advertisers Should Already Know There's a story the industry has been telling itself for the past few years: linear TV is dying, streaming is the future, and if you're a performance-minded DTC brand, your budget belongs to digital channels where you can track everything.

Apr

9th

2026

03:30

Infra.tv Achieves SOC 2 Certification, Setting the Standard for Data Trust Across Convergent TV Infrastructure

SAN FRANCISCO, April 09, 2026 (GLOBE NEWSWIRE) -- Infra.tv today announced it has achieved SOC 2 certification across its full infrastructure platform, including Convergent TV buying and measurement platform Tatari , privacy-enhancing data clean room Vault , and intelligent CTV infrastructure provider Upstream .

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