Tatari is a privately owned company headquartered in the US, founded in 2016, with approximately 270 employees. The company specializes in advertising services, functioning as a developer of a data and analytics platform designed for buying and measuring advertisements across linear and streaming TV.
On September 17, 2026, Tom Discepola from Tatari addressed the transparency gap in Connected TV (CTV), highlighting that 43% of CTV buyers lack confidence in their inventory, according to a new IAB report, and discussing the challenge of gaining show-level control despite better data. Previously, on September 15, Tatari published an analysis on the downstream implications of upper-funnel key performance indicators (KPIs) on TV, exploring how changes in site visits relate to future purchases. This followed celebrations on September 4 for Tatari's ten-year anniversary, acknowledging the contributions of its builders. Earlier, on September 1, Tatari asserted that YouTube functions as TV, citing its status as the most-watched platform on U.S. television screens with premium programming. These discussions occurred as Tatari marked its tenth anniversary, which began on August 27, celebrating a decade since its founding by engineers and data scientists in San Francisco with the goal of making TV advertising measurable, accessible, and as easy to buy as digital advertising.
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