PubMatic

https://pubmatic.com/
https://www.linkedin.com/company/pubmatic/

PubMatic, a publicly owned company headquartered in the United States, was founded in 2006 and employs approximately 870 individuals. The company reported $282.9M in revenue as of 2025. Specializing in RTB and programmatic advertising, it functions as a video advertising solutions provider, operating a sell-side platform designed to enable app developers and publishers to maximize their digital advertising monetization. The platform also assists advertisers in reaching and engaging target audiences within brand-safe environments across various ad formats and devices.

2025 Revenue

Founded

2006

Headcount

1,030

Headquarters

United States

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

News Summary:

On September 17, 2026, PubMatic published its analysis of the ad tech remedies mandated against Google, with its CEO estimating that opening Google's advertising exchange (AdX) to Prebid interoperability would require roughly 12 to 15 months of engineering work. This assessment follows a federal court's decision requiring Google to rewire how its ad exchange connects to others, after finding Google illegally monopolized the ad exchange and publisher ad server markets for open-web display advertising. Previously, on September 16, 2026, insiders filed documents indicating their intent to sell restricted stock.

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PubMatic offers 4 products in the ad tech and services industry. PubMatic's product portfolio comprises of marketer and agency technology, data, targeting and identity, retail and commerce media ad tech and RTB and programmatic.

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PubMatic's revenues were $282.9M in 2025. Caretta Research has split PubMatic's revenue into 4 different product categories, the largest of which is supply side platform (SSP), which represents 85% of PubMatic's revenue.

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Sep

21st

2026

14:14

Partnerships and Alliances, New Offerings, Emerging Tech, Artificial Intelligence, B2B Tag, Marketing and Promotional Activities, New Offerings, Partnerships

Advertisers gain 900 BCN audience segments bookable by AI prompt

BCN, the joint advertising sales house of Hubert Burda Media, FUNKE Mediengruppe and Mediengruppe KLAMBT, today detailed a "Signals Agent" that matches a plain-language description of a target group against more than 1,500 audience and context signals, then hands the selection to PubMatic's AI agents, which build and switch on a private marketplace deal without anyone configuring it by hand.

PPC Land

Sep

18th

2026

06:30

B2B Tag

0001833462-26-000016

Form Description Statement of changes in beneficial ownership of securities

PubMatic

Sep

17th

2026

14:04

Emerging Tech, Legal Issues and Lawsuits

PubMatic CEO says Google needs up to 15 months to open AdX to Prebid

PubMatic today published its reading of the ad tech remedies ordered against Google, attaching an engineering estimate of roughly a year to 15 months to the interoperability work the court has required. In Short A federal court decided that Google will keep its advertising exchange but must rewire how it connects to everyone else, and the chief executive of one of Google's largest independent competitors has now written down what he thinks that order does and does not fix.

PPC Land

Sep

17th

2026

08:49

Emerging Tech, Regulatory Compliance

Google Ad Tech Remedies: What the Market Should Know

A federal court has ordered remedies following its finding that Google illegally monopolized the ad exchange and publisher ad server markets for open-web display advertising. The decision is a necessary step. The more important question now is practical: will the requirements create meaningful choice for publishers and advertisers as they are implemented? The clearest way to understand the order is through its practical implications for publishers and advertisers.

PubMatic

Sep

16th

2026

06:30

Emerging Tech, Big Data/Analytics, Artificial Intelligence, B2B Tag

Inside the Campaign Insights Agent: From Campaign Signals to Smarter Decisions

Digital advertising campaigns generate no shortage of data. The harder task is knowing which signals matter, understanding why performance is shifting, and deciding what to do while there is still time to make a difference. A campaign may be pacing behind plan.

PubMatic

Sep

16th

2026

06:30

B2B Tag

0001950047-26-009585

Form Description Filed by "insiders" prior intended sale of restricted stock.

PubMatic

Sep

15th

2026

06:08

Financial Results, Emerging Tech, Artificial Intelligence, B2B Tag, Financial Performance

Why CRWD, WULF, FROG, IREN and PUBM Put AI and Technology Services in the Nasdaq Spotlight

Key Highlights ● TeraWulf signed a 20-year Lease with Anthropic on July 6, 2026 for roughly 401 MW of capacity at its Kentucky data campus, valued at about $19 billion over the initial term and up to roughly $33 billion with extensions.

Kalkine

Sep

13th

2026

06:30

Emerging Tech, B2B Tag, Marketing and Promotional Activities

News companies are starting to build for agentic trading

In June, I agreed with IAB Tech Lab’s Anthony Katsur that 2026 is agentic advertising’s “crawl” year and 2027 is “walk.” And I said most of what had been promoted was better classed as experiments, tests, PR, or all three.

International News Media Association

Sep

11th

2026

08:30

Emerging Tech, Partnerships

Partner Perspectives: InPowered and the Power of Advanced Decisioning

Welcome to Partner Perspectives, PubMatic’s series highlighting the industry leaders shaping the future of programmatic advertising. In each blog, we showcase our most innovative partners and customers delivering exceptional results across the industry.

PubMatic

Sep

10th

2026

04:00

Emerging Tech, B2B Tag, New Offerings

Decision Fabric: The Intelligence Layer of the Open Internet

When we introduced Decision Fabric in June , we described a new capability: partners deploying proprietary decisioning models inside PubMatic’s auction, running inference on live bid stream signals at the exact moment inventory is available. Curation was the first use case.

PubMatic

Sep

7th

2026

21:40

Management Changes, Emerging Tech, B2B Tag, Management Changes, Facility Expansion

PubMatic announces Hong Kong expansion, appoints Mengyun Wu as Advertiser Solutions Manager

Hong Kong, China – AI-powered ad tech company PubMatic (Nasdaq: PUBM) has appointed Mengyun Wu as Advertiser Solutions Manager, expanding its Hong Kong team to deepen ties with regional agencies and brands. The move comes as agencies and marketers in Hong Kong shift towards more sophisticated, omnichannel programmatic strategies, with demand for greater transparency and supply path optimisation on the rise, reinforcing Hong Kong’s role as a regional headquarters for global brands.

Marketech Apac

Sep

5th

2026

06:30

Emerging Tech, Default (Finance), B2B Tag, Marketing and Promotional Activities

Programmatic Advertising Agency: Complete Guide 2026

A programmatic advertising agency buys display, video, CTV, and audio inventory through automated auctions instead of insertion orders. The work sits on demand-side platforms (DSPs), supply-side platforms (SSPs), and data layers. In 2026, that stack is the default path for most digital display, not a side channel.

Enrichlabs (ai)

PubMatic's customers primarily consist of advertising, marketing, media agencies companies. Examples of PubMatic's customers include Publicis Groupe, WPP and Interpublic Group (IPG). PubMatic has commercial and technical partners like Instacart, Horizon Media and Roblox.

Analysis

Data

Analysis

Data

PubMatic

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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