Horizon Media, a privately owned company headquartered in New York, was founded in 1989 and employs approximately 2,850 individuals. Functioning as a media, marketing, and advertising agency, the company also maintains offices in Los Angeles and Toronto.
Horizon Media partnered with Roku on September 18, 2026, to integrate Roku TV viewing data into Horizon's Blu marketing intelligence platform, providing users access to Roku's proprietary TV audience insights for cross-channel media planning and campaign optimization. This expanded data partnership, also noted on September 16, gives advertisers a direct view of streaming activity within their existing tools, enabling more precise audience matching, improved media planning decisions, and real-time measurement. Previously, on August 19, Horizon Media President Bob Lord, who spent decades at the intersection of technology and marketing, including leading digital transformation at IBM, discussed rethinking the agency's purpose. Earlier, on August 12, Cherie Calingasan of Horizon Next, the company's data and performance marketing arm, emphasized that independent agencies can operate with greater agility compared to publicly-traded holding company rivals often encumbered by legal compliance and technology debt.
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Horizon Media offers 2 products in the ad tech and services industry. Horizon Media's product portfolio comprises of advertising, marketing, media agencies.
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