Acxiom, a privately owned company headquartered in the US, is a subsidiary of Interpublic Group (IPG). Founded in 1969, the company employs approximately 4,520 individuals and primarily offers advertising services. Functioning as a technology and data analytics company, it provides marketing and data solutions to businesses and organizations.
On April 28, 2026, Elizabeth Donovan, Acxiom’s SVP and global head of commerce & retail media networks, discussed the evolution of the commerce space, drawing on her experience that includes building Marriott’s media network and a decade at AccuWeather. Previously, on April 27, 2026, Graham Wilkinson, Acxiom’s global head of AI, EVP, and chief innovation officer, questioned whether the drive for seamless automation in CX and marketing overlooks the value of human "friction." This followed Acxiom's announcement on April 24, 2026, of an expanded partnership with Amazon Ads, making over 10,000 Acxiom audiences directly available for immediate activation within Amazon DSP’s Audience Hub.
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