Teads

Teads

https://www.teads.com
https://www.linkedin.com/company/teads/

Teads, a publicly owned company headquartered in the US, was founded in 2006. With approximately 1800 employees, the company reported $1.3B in revenue as of 2025. Specializing in advertising services, Teads functions as a global ad tech company with 44 offices in 33 countries, operating a cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media.

2025 Revenue

Founded

2006

Headcount

1,816

Headquarters

United States

Primary Segment

Advertising Services

Ownership

Publicly Owned

Deployments

6

News Summary:

Teads, the omnichannel outcomes platform, announced two senior leadership appointments on September 15, 2026. Alex Underwood took on the role of Managing Director of North America, and Alena Morris became Senior Vice President Client Solutions & Strategic Products.

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Teads offers 3 products in the media and telecoms services and ad tech and services industries. Teads's product portfolio comprises of search, social, and retail media and RTB and programmatic.

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Teads's revenues were $1.3B in 2025. Caretta Research has split Teads's revenue into 3 different product categories, the largest of which is traffic acquisition (TAC), which represents 55% of Teads's revenue.

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Sep

17th

2026

16:34

Management Changes, Emerging Tech, B2B Tag, Management Changes

Teads Strengthens Leadership Team with Two Senior Appointments

NEW YORK – September 15, 2026 – Teads (Nasdaq: TEAD), the omnichannel outcomes platform, today announced two senior leadership appointments: Alex Underwood as Managing Director of North America and Alena Morris as Senior Vice President, Client Solutions & Strategic Products.

Sep

16th

2026

18:15

Management Changes, Emerging Tech, B2B Tag, Management Changes

Teads Cements Leadership Team with Two Senior Appointments

Alex Underwood joins as Managing Director of North America and Alena Morris as Senior Vice President, Client Solutions & Strategic Products Teads (Nasdaq: TEAD), the omnichannel outcomes platform, today announced two senior leadership appointments: Alex Underwood as Managing Director of North America and Alena Morris as Senior Vice President, Client Solutions & Strategic Products.

Sep

15th

2026

06:30

B2B Tag, Marketing and Promotional Activities

Moving Beyond the Click: Omnichannel Campaign Planning

Consumers do not experience a brand one channel at a time. They move from the living-room screen to a mobile device, from a premium article to a product page, and back again. The next advantage in omnichannel campaign planning is not simply adding more placements.

Sep

15th

2026

06:30

Management Changes, Emerging Tech, B2B Tag, Management Changes

Teads Strengthens Leadership Team with Two Senior Appointments

Alex Underwood joins as Managing Director of North America and Alena Morris as Senior Vice President, Client Solutions & Strategic Products NEW YORK, Sept. 15, 2026 (GLOBE NEWSWIRE) -- Teads (Nasdaq: TEAD), the omnichannel outcomes platform, today announced two senior leadership appointments: Alex Underwood as Managing Director of North America and Alena Morris as Senior Vice President, Client Solutions & Strategic Products.

Sep

15th

2026

02:30

Management Changes, Emerging Tech, B2B Tag, Management Changes

Teads Strengthens Leadership Team with Two Senior Appointments

Alex Underwood joins as Managing Director of North America and Alena Morris as Senior Vice President, Client Solutions & Strategic Products NEW YORK, Sept. 15, 2026 (GLOBE NEWSWIRE) -- Teads (Nasdaq: TEAD), the omnichannel outcomes platform, today announced two senior leadership appointments: Alex Underwood as Managing Director of North America and Alena Morris as Senior Vice President, Client Solutions & Strategic Products.

Sep

14th

2026

06:30

Emerging Tech, Partnerships and Alliances, B2B Tag, Marketing and Promotional Activities, Partnerships

Teads’ Stephanie Himoff: Brands Shouldn’t Have to Choose Between Quality and Reach in CTV – Beet.TV

CANNES, France — Premium CTV formats command attention that pre-roll inventory simply cannot match. The challenge has always been whether that quality comes at the cost of scale. Teads argues the tradeoff is a false one.

Sep

13th

2026

10:42

Financial Results, B2B Tag, Financial Performance

Explaining ex-TAC gross profit

Ex-TAC gross profit is what an advertising technology company keeps after paying the publishers and partners whose audiences it monetises. TAC stands for traffic acquisition costs, the revenue share, minimum guarantee or media payment owed to the owner of the inventory.

Sep

13th

2026

06:30

New Offerings, Emerging Tech, B2B Tag, Marketing and Promotional Activities, New Offerings

Only Era Is Over: Brands Now Chasing Performance on the Big Screen – Beet.TV

The living room’s biggest screen is no longer just a billboard. Marketers once treated connected TV as a blunt awareness tool – the digital successor to the 30-second broadcast spot – but that thinking is increasingly outdated as advertisers demand the same accountability from CTV that they expect from search and social.

Sep

11th

2026

09:53

Partnerships and Alliances, Emerging Tech, New Offerings, B2B Tag, Marketing and Promotional Activities, Partnerships, New Offerings

Teads Expands Global CTV Advertising With Whale TV

The connected TV advertising market is becoming increasingly fragmented across smart-TV operating systems, OEMs and streaming environments. Teads is taking another step toward consolidating that supply with the global expansion of its partnership with Whale TV, bringing Whale TV HomeScreen and native CTV inventory into Teads Ad Manager across more than 100 countries.

Sep

10th

2026

22:06

Emerging Tech, Partnerships and Alliances, B2B Tag, Marketing and Promotional Activities, Partnerships

Teads brings Whale TV home screen ads to 500 million TV devices worldwide

Teads made the inventory of Whale TV, an independent television operating system, available to advertisers worldwide through its buying platform on September 10, 2026, widening a supply relationship that began in Europe two years earlier. In Short Teads is a company that helps brands buy ads, and Whale TV runs the software inside certain smart televisions.

Sep

10th

2026

06:30

Emerging Tech, B2B Tag

What Non-Linear Careers Tell Us About Women in APAC Adtech

Alexis Dang took a pay cut of almost 40% to leave banking for technology. She had not failed in her first career. She had reached the destination she had spent eight years working towards, and realised it was not the future she wanted.

Aug

18th

2026

06:40

Emerging Tech, Partnerships and Alliances, B2B Tag, Marketing and Promotional Activities, Partnerships

Teads secures exclusive Black Friday ad deal with V through 2028

NEW YORK - Teads announced today a multi-year partnership with V, formerly known as VIDAA, extending through 2028 to provide advertising access on Smart TV home screens. The agreement designates Teads as the exclusive global partner for a 10-day TV HomeScreen takeover during Black Friday and Cyber Monday sales periods.

Investing India

Teads has commercial and technical partners like Acxiom, Lumen Technologies and LG Ad Solutions. Teads has suppliers like Oracle.

Example Customers

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Example Partners

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