Teads

https://www.teads.com
https://www.linkedin.com/company/teads/

Teads, Publicly Owned, is headquartered in the US. Founded in 2006, the company employs approximately 1800 individuals and reported $1.3B in revenue as of 2025. The company specializes in RTB and programmatic solutions, operating as a global ad tech company with 44 offices in 33 countries, providing a cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media.

2025 Revenue

Founded

2006

Headcount

1,791

Headquarters

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

News Summary:

On March 16, 2026, Teads highlighted success stories in connected TV (CTV) advertising, noting the sector's evolution from basic impressions to delivering measurable full-funnel business outcomes. Previously, on March 8, the company released a guide on video advertising, referencing an MMA 2025 study that indicated 94% of senior marketers plan to maintain or increase their video budgets in 2026, with nearly two-thirds anticipating significant increases. Earlier, on March 4, Teads Holding Co. (Nasdaq: TEAD) announced its financial results for the fourth quarter and full year ended December 31, 2025. On the same day, Teads published content discussing artificial intelligence's impact on product marketing, emphasizing AI's ability to accelerate research and insights while maintaining the importance of human judgment. This followed a March 2 piece where Teads explored omnichannel advertising, framing it as a process of rejoining fragmented elements into a more resilient and valuable whole.

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Teads offers 2 products in the media and telecoms services and ad tech and services industries. Teads's product portfolio comprises of RTB and programmatic and search, social, and retail media.

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Teads's revenues were $1.3B in 2025. Caretta Research has split Teads's revenue into 2 different product categories, the largest of which is traffic acquisition (TAC), which represents 63% of Teads's revenue.

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Mar

24th

2026

18:30

B2B Tag

How Connected TV Advertising Fits a Full

For a long time, connected TV (CTV) advertising lived in a tidy box marked “awareness.” Brands ran cinematic spots on streaming platforms, counted impressions, and hoped something stuck. The funnel below? Handled by other channels. That thinking made sense when CTV lacked the targeting and measurement to do much else.

Teads

Mar

16th

2026

18:30

B2B Tag

Connected TV Advertising Success Stories and Campaign Results

For years connected TV (CTV) advertising was measured in impressions and completion rates. Those metrics told you something, but they left a lot unanswered. Did anyone remember the ad? Did they engage? Did exposure drive real business outcomes? Today, connected TV advertising is delivering measurable results across the full funnel.

Teads

Mar

8th

2026

18:30

B2B Tag

Video Advertising in 2026: A Media Buyer’s Guide

Video has never had more money behind it. Our MMA 2025 State of Video & CTV study found that 94% of senior marketers are maintaining or increasing their video budgets this year, with nearly two-thirds planning significant increases.

Teads

Mar

4th

2026

18:30

Financial Results, Corporate Restructuring, Emerging Tech, B2B Tag

Teads Holding Co. Announces Fourth Quarter and Full Year 2025 Results

Teads Holding Co. (Nasdaq: TEAD) (“Teads” or the “Company”) announced today financial results for the quarter and full year ended December 31, 2025.`

Teads

Mar

4th

2026

18:30

Artificial Intelligence

AI Is Changing Product Marketing. Judgment Still Decides

Artificial intelligence is reshaping how product marketing teams work across the advertising industry. Research happens faster. Insights appear sooner. Competitive analysis that once took hours can now take minutes. But one question remains unchanged. Who decides what actually matters? In the latest episode of Voices of AdTech, I speak with two leaders working at the center of this shift.

Teads

Mar

2nd

2026

18:30

Emerging Tech, B2B Tag

Omnichannel Advertising: From Fragmentation to Impact

There is a Japanese art form called Kintsugi. When a piece of pottery breaks, the artist doesn’t throw the shards away or try to hide the cracks. Instead, they rejoin the fragments with molten gold. The result isn’t just a repaired bowl; it’s a new piece of art – often considered more resilient and more valuable than the original.

Teads

Mar

1st

2026

18:30

Partnerships and Alliances

The Power of CTV Homescreen: Unlocking the Front Page of the Living Room in Taiwan

Taiwan is one of Asia’s most advanced Connected TV (CTV) markets, defined by high Smart TV penetration, strong broadband infrastructure, and a digitally mature audience that increasingly consumes premium video content on the largest screen in the home.

Teads

Feb

26th

2026

18:30

Connected TV Advertising: What It Is and Why It Matters

Connected TV (CTV) advertising has quickly become a core pillar of modern media strategies. Yet despite its popularity, definitions, inventory types, and measurement standards still vary widely. That ambiguity creates friction for media buyers trying to evaluate performance, allocate budgets, and justify investment.

Teads

Feb

24th

2026

18:30

Meeting Travelers in the Moment: Hilton on Local Relevance and Authentic Discovery - Teads

Filmed at the Georgia Aquarium in tandem with From Day One Marketing Summit programming, this Talks With Teads conversation features Teads’ CMO Dani Cushion and Hilton’s Laura Neely Lanio, Cluster Director of Marketing for Atlanta and New Orleans.

Teads

Feb

19th

2026

18:30

B2B Tag

The Power of the CTV Homescreen: Key Takeaways from Hong Kong’s Living Room Shift

Hong Kong has firmly established itself as one of Asia’s most advanced Connected TV (CTV) markets. With near-universal Smart TV adoption and strong streaming penetration, the living room has become the most valuable environment for brand storytelling.

Teads

Feb

18th

2026

18:30

Events, B2B Tag

Teads to Release Fourth Quarter and Full Year 2025 Financial Results on March 5, 2026

Teads Holding Co. announced that the company will release its fourth quarter and full year 2025 results before the market opens on Thursday, March 5, 2026, followed by a conference call at 8:30 a.m. (Eastern Time) that same day to discuss the company’s results and business outlook.■

Teads

Feb

12th

2026

18:30

Emerging Tech, B2B Tag

Teads & Samsung Ads to Unlock Next

Teads will be the exclusive local reseller for 2026–2027 across select SEA markets, Hong Kong and Taiwan. Indonesia is included in the partnership but is not an exclusive reseller market. [Singapore], [Feb 11] – Teads, the omnichannel outcomes platform, today announced a strategic partnership with Samsung Ads to deliver CTV Homescreen Display & Video Advertising solutions across Malaysia, Philippines, Thailand, Vietnam, Hong Kong, Taiwan and Indonesia.

Teads

Teads's customers primarily consist of media and TV services and broadcast television and radio companies. Examples of Teads's customers include Nexstar Media Group, BBC and DPG Media. Teads has commercial and technical partners like Acxiom, LG Ad Solutions and Lumen Technologies. Teads has suppliers like Oracle.

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Analysis

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Teads

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

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News Summary:

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