Teads

https://www.teads.com
https://www.linkedin.com/company/teads/

Teads, a publicly owned company headquartered in the US, was founded in 2006 and employs approximately 1800 individuals. The company reported $1.3B in revenue as of 2025. Specializing in advertising services, Teads operates as a global ad tech company with 44 offices across 33 countries. It provides a cloud-based, omnichannel platform designed to enable programmatic digital advertising throughout a global ecosystem of quality digital media.

2025 Revenue

Founded

2006

Headcount

1,791

Headquarters

Primary Segment

Advertising Services

Ownership

Publicly Owned

Deployments

News Summary:

On April 28, 2026, Teads and LG Ad Solutions renewed their exclusive connected TV (CTV) partnership across Asia-Pacific and Europe, with plans for expansion into additional markets. This agreement allows advertisers to access LG Ad Solutions’ native CTV formats, including HomeScreen placements on LG Smart TVs, through the Teads platform. Previously, on April 27, 2026, the companies confirmed the renewal of their advertising partnership, extending it into additional markets and retaining Teads as the exclusive route for advertisers to buy LG Ad Solutions' HomeScreen CTV inventory in most covered territories. This expanded partnership, initially announced on April 24, 2026, added Italy, Greece, Cyprus, and several other markets, bringing the total to more than two dozen countries across the two regions. The deal, further detailed on April 23, 2026, also provides advertisers access to inventory on Teads Ad Manager self-serve, offering a unified entry point to premium CTV inventory globally. Separately, Teads announced on April 23, 2026, that it would release its first-quarter 2026 financial results on May 7, 2026.

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Teads offers 4 products in the ad tech and services and media and telecoms services industries. Teads's product portfolio comprises of search, social, and retail media and RTB and programmatic.

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Teads's revenues were $1.3B in 2025. Caretta Research has split Teads's revenue into 2 different product categories, the largest of which is traffic acquisition (TAC), which represents 51% of Teads's revenue.

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May

29th

2026

01:00

Emerging Tech

How CTV Expands Across Moments That Drive Brand Growth

When most people think of connected TV (CTV) advertising, they picture a 15 or 30-second video spot running before or during a streaming show. That’s instream CTV, and it’s still the backbone of most CTV media plans.

Teads

May

29th

2026

01:00

Expect the Unexpected: Customer-Led Marketing and Cohesive Storytelling with Kia’s Russell Wager - Teads

Russell Wager, Chief Marketing Officer at Kia, joins Teads to explore building brand consistency in a fragmented, tech‑saturated landscape. From navigating the EV environment to orchestrating phased, omni‑channel launches that let product proof do the talking, learn how a simple, customer‑led strategy and segment‑savvy media mix can drive resonance and results.

Teads

May

27th

2026

01:00

Saatchi & Saatchi on Human‑Centered Creativity in the Connection Economy - Teads

In this Talks with Teads episode, Elaine Cox, Chief Creative Officer at Saatchi & Saatchi, joins from the New York Auto Show to share how human-centered creativity shapes brand storytelling in an era of generative AI and fragmented media.

Teads

May

23rd

2026

03:30

Emerging Tech

Best Performance Platforms for Native Advertising in 2026

Running ads on social media is no longer enough. Rising costs per mille (CPMs), tightening audience-targeting controls, and algorithmic volatility have pushed performance marketers to look beyond the walled gardens of Meta and Google. Native advertising platforms on the open web offer something different.

Taboola

May

20th

2026

09:06

Emerging Tech, Artificial Intelligence, B2B Tag

I Moved From Quant Finance to AdTech: Here’s What Surprised Me the Most

I spent several years as a Quant Researcher in the hedge fund space, developing medium-frequency systematic trading strategies. Today, I am a Data Scientist at Teads, working on prediction algorithms for online ads. From using direct IDs as features to retraining models every four hours, I encountered a lot of surprising methodological differences when I made the transition.

Medium

May

18th

2026

15:35

Emerging Tech, B2B Tag

Director Mark Zagorski gains 20,000-share RSU award at Teads (NASDAQ: TEAD)

SEC Form 4 FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSIONWashington, D.C. 20549STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIPFiled pursuant to Section 16(a) of the Securities Exchange Act of 1934or Section 30(h) of the Investment Company Act of 1940OMB APPROVALOMB Number:3235-0287Estimated average burdenhours per response:0.5Check this box if no longer subject to Section 16.

Stock Titan

May

18th

2026

01:00

B2B Tag

The New Attention Equation: Why Media Quality and Creative Quality Deliver Better Outcomes Together

What the study found Campaigns that performed well across both media and creative quality delivered stronger brand awareness and ad recall than lower-ranking campaigns, while also exceeding relevant industry benchmarks. The finding is not that one lever matters more.

Teads

May

13th

2026

20:47

Partnerships and Alliances, Emerging Tech, Big Data/Analytics

Teads expands partnership with Lumen Research to bring attention measurement to CTV

Singapore – Teads has expanded its partnership with Lumen Research to introduce attention measurement capabilities across its connected TV (CTV) offering, aiming to give advertisers greater insight into campaign engagement across channels. The integration extends an existing collaboration between the two companies that has previously focused on digital environments.

Marketech Apac

May

13th

2026

01:00

Emerging Tech

CTV Ad Formats Explained: HomeScreen, Full

Connected TV (CTV) advertising gets treated as one thing in most planning conversations. In reality, it spans multiple moments and experiences across the viewing journey. There’s the HomeScreen placement that appears before a viewer selects anything to watch, the InStream video spot that runs inside streaming content, and a performance-optimized solution that tracks the exposure from the TV ad to a website visit or other actions.

Teads

May

13th

2026

01:00

B2B Tag

Understanding Pay Transparency: What Team Members Should Actually Know

Pay is one of the most important parts of our career, and one of the least understood. As conversations around pay transparency continue to grow across Europe, many team members are asking the same questions: How are salaries actually decided? What information will become more visible? And what does “fair pay” really mean in practice? To help unpack these questions, Leigh Lasisi-Dixon, VP of Total Rewards, Talent, and Operations at Teads, joined Voices of AdTech to share her perspective and experience.

Teads

May

13th

2026

01:00

Emerging Tech, Partnerships and Alliances, B2B Tag

Teads strikes partnership with Samsung Ads

Under the agreement, Teads will serve as the exclusive local reseller in Vietnam, Philippines, Thailand, Malaysia, Hong Kong, Taiwan for 2026–2027, while Indonesia will be included without exclusivity. Samsung Ads will also continue to manage the Singapore market independently.

Exchange4media

May

12th

2026

23:30

Emerging Tech, B2B Tag

Is Teads Running the DoubleClick Playbook?

Key Takeaways The hire of TikTok's UK commercial architect and an aggressive $100 million adjusted EBITDA target for 2026 together signal a platform moving fast — for streaming executives and rights holders, the window to negotiate favorable terms is open now.

Stateofstreaming

Teads's customers primarily consist of broadcast television and radio and media Production companies. Examples of Teads's customers include DPG Media, BBC and Nexstar Media Group. Teads has commercial and technical partners like Lumen Technologies, Acxiom and LG Ad Solutions. Teads has suppliers like Oracle.

Analysis

Data

Analysis

Data

Teads

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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