Teads

https://www.teads.com
https://www.linkedin.com/company/teads/

Teads, a publicly owned company founded in 2006, is a global ad technology firm headquartered in the US. Employing approximately 1800 people across 44 offices in 33 countries, it operates a cloud-based platform facilitating programmatic digital advertising. Its primary product offering centers on real-time bidding (RTB) and programmatic advertising solutions. In 2024, the company's revenue was less than $1 billion.

2024 Revenue

Founded

2006

Headcount

1,791

Headquarters

Primary Segment

Search, social, and retail media

Ownership

Publicly Owned

Deployments

News Summary:

On September 10, 2025, Teads announced the promotion of Alex Savic to Managing Director of Europe and MENA. Several "Talks With Teads" conversations were also published. One featured Keith McGee, who discussed the impact of digital advertising and media solutions in healthcare marketing. Another conversation with Carlos Rojas explored how Latin America is combining data and creativity in media. A third conversation included Les Binet, who discussed the 60/40 principle in media investment. Finally, James Colborn discussed how AI is assisting marketers in creating more relevant experiences.

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Teads offers 2 products in the ad tech and services and media and telecoms services industries. Teads's product portfolio comprises of search, social, and retail media and RTB and programmatic.

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Teads's revenues were $647.9M in 2024. Caretta Research has split Teads's revenue into 2 different product categories, the largest of which is traffic acquisition (TAC), which represents 76% of Teads's revenue.

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Jan

14th

2026

10:18

B2B Tag

A Culture Recognized by Built In

At Teads, we’re not only elevating outcomes that resonate with our customers, we’re building a culture that resonates with our people. For us, our employees are at the heart of everything we do. We are nearly 1,800 employees across 30 countries working with a shared sense of purpose that impacts the brands, publishers, and partners we support.

Teads

Jan

4th

2026

13:00

Management Changes, Emerging Tech, B2B Tag

Teads Expands Executive Leadership Team with Appointment of Dani Cushion as CMO

Teads, the omnichannel outcomes platform for the open internet, today announced Dani Cushion will join the company as Chief Marketing Officer, effective January 6, 2026.■

Teads

Dec

7th

2025

18:30

B2B Tag

Teads Expands Premium CTV Access in Hong Kong Through Partnership with myTV SUPER

Teads has partnered with myTV SUPER to unlock one of Hong Kong’s most valuable CTV touchpoints: the Homescreen on set-top box devices. This collaboration gives advertisers access to an environment built for high attention, positioned right at the start of the viewing journey.

Teads

Dec

5th

2025

08:33

Emerging Tech, B2B Tag

Why SPO Is Becoming the Backbone of Accountability Across the Open Internet

The open internet is expanding well beyond the browser. CTV, retail media networks, mobile ecosystems, and digital audio have all become major engines for digital advertising growth. With that expansion has come a sharper, more urgent question: how well do we actually understand the path an impression takes across these environments? For years, the supply chain grew faster than the industry’s ability to govern it.

Teads

Nov

26th

2025

18:57

B2B Tag

Case study Men’s Wearhouse with Teads – Teads

The Solution Teads’ use of QR-enabled CTV ads turned passive viewership into active engagement, driving quality visits to the Men’s Wearhouse site and encouraging deeper exploration. Through the Teads Pixel, it was possible to track user behavior post-exposure, optimizing toward indicators like video completion and click-through rates in real time.

Teads

Nov

26th

2025

18:57

Case study Air France with Teads – Teads

The Challenge Air France embarked on an initiative to strengthen brand awareness and trust among U.S. consumers. The airline launched an exclusive CTV Homescreen campaign designed to drive premium reach and awareness. The campaign targeted high-value audiences, making Air France the first brand seen by users as they powered on their devices.

Teads

Nov

26th

2025

18:56

B2B Tag

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Teads

Nov

26th

2025

18:56

B2B Tag

The article is in a PDF Format. Please click to read

This insight has a PDF attached. Please click on the headline to view the PDF in a new tab

Teads

Nov

24th

2025

20:16

Why the Availability of the Teads Pixel in the Shopify Pixel Store Is a Game-Changer for Shopify Users

In today’s digital-first economy, simplicity, efficiency, and data-driven advertising are non-negotiables for e-commerce brands. At Teads, we are constantly working on ways to improve the advertiser experience and streamline workflows. Which is why we are thrilled to share that the Teads Pixel no longer requires manual installation on Shopify landing pages — it’s now accessible directly within the Shopify Pixel Store.

Teads

Nov

20th

2025

20:43

Emerging Tech

Why the Best Sales Strategy Makes the Most Compelling Thriller Writer

How do you manage a high-stakes, full-time career in digital sales while simultaneously completing a 500-page thriller? It sounds like two different lives, but for Mila Botscharow, Senior Agency Sales Manager in the German market, the secret is a core principle shared by both: the strategic application of structure and audience focus.

Teads

Nov

19th

2025

20:51

Artificial Intelligence, B2B Tag

How publishers can survive the AI search shift

Artificial intelligence is transforming how people discover information online. Search is moving away from traditional lists of links and toward instant answers generated by large language models. With features like Google’s AI Mode summarizing key details on the results page, users often feel they have learned enough without clicking through to the source.

Teads

Nov

17th

2025

18:30

Emerging Tech, CT_Monitor Company

Teads Predictive AI: Shaping the Future of Creative Effectiveness

In the crowded digital ecosystem, attention has become the most valuable currency. Every day, consumers are bombarded with messages across screens, and yet only a fraction of ads truly capture focus, drive engagement, and leave a lasting impression.

Teads

Teads's customers primarily consist of media and TV services and broadcast television and radio companies. Examples of Teads's customers include BBC, DPG Media and Nexstar Media Group. Teads has commercial and technical partners like Acxiom, Lumen Technologies and LG Ad Solutions. Teads has suppliers like Oracle.

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Analysis

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Teads

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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