MGID, a privately owned company headquartered in the US, was founded in 2008 and employs approximately 700 individuals. Providing advertising services, the company functions as an ad technology provider focusing on native performance advertising solutions. It maintains 12 offices worldwide and serves customers across more than 200 countries.
On September 16, 2026, MGID, the global advertising platform, announced a major upgrade to CPA Tune, its automated bid optimization engine. The company stated that the enhanced CPA Tune now delivers an average 237% higher conversion rate and reduces cost per conversion by 39%, based on data from over 30,000 tracked conversions across 13 verticals and 19 markets.
MGID's customers primarily consist of software Development and food and Beverage Services companies. Examples of MGID's customers include Opera, The Coca-Cola Company and Italiaonline.