News Summary:
On March 16, 2026, Pixalate released its Q4 2025 Supply-Side Platform (SSP) Market Share Reports for the EMEA, APAC, and LATAM regions. For EMEA, Pixalate's research showed Google Ad Exchange held the largest web SSP market share in the United Kingdom (39%), Germany (44%), Spain (31%), and the Netherlands (24%), while Verve led in the UK and France on Google Play Store apps. In the APAC region, MGID ranked No. 1 for web SSP market share in India (46%), InMobi led in Singapore (41%) on the Google Play Store, and Applovin was No. 1 in Japan on the Apple App Store (31%), with Verve leading in Australia across both app stores. In LATAM, Flat Ads secured the top position in Mexico on the Google Play Store (32%), and Digital Turbine led on the Apple App Store (20%). Previously, on March 13, 2026, Pixalate launched its DEFASED (DElisted From the App StorE) pre-bid blocklists for Connected TV (CTV) apps, which identify countries from which over 100 apps have been delisted. This initiative aims to counter the exploitation of delisted apps by malicious actors for invalid traffic or user data harvesting, as app stores typically do not automatically alert the ad ecosystem when an app is removed.
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