News Summary:
On June 17, 2026, Pixalate launched the OpenEPG Index 1.0, a free monthly ranking of streaming TV content built from real-world open programmatic ad spend and audience reach data across mobile and connected television. The company positioned this "industry-first" public index as a solution to a long-standing measurement gap, tracking 5,108 shows across 224 streaming channels in all 210 U.S. media markets, utilizing data from platforms such as Roku, Amazon Fire TV, Samsung TV, Apple TV, iOS, and Android. Initial findings from the index revealed mobile devices drive 70% of the streaming audience, with connected TV accounting for 30%, and sports leading content on smaller screens. Previously, on June 15, Pixalate released its Q1 2026 Web Seller Trust Index (STI) 2.0 rankings. The STI 2.0 rates sellers based on arbitrage and invalid traffic (ad fraud) risk across over 100 markets, reporting that 20.8% of global authorized web inventory is resold through arbitrage, which marks the highest percentage across any channel. The report identified Index Exchange, Google Ad Exchange, and Seedtag among the leading sellers.
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