Pixalate

News Summary:

On September 9, 2026, Pixalate unveiled its Q2 2026 Ad SDK Trust Index 1.0, providing independent source-code ratings for 698 ad and data broker SDKs across iOS and Android. The analysis identified over 60 SDKs broadcasting consumers' precise geolocation directly into the advertising bidstream without detected disclosure, potentially exposing up to 89,224 apps with an estimated 600+ billion downloads to app store removal or FTC Section 5 risks. Previously, Pixalate reported on August 28 that The E. W. Scripps Company’s streaming news channel, Scripps News, captured nearly one-quarter of all mobile-based open programmatic advertising spend in July, based on an evaluation of over 532,000 streaming television shows. On August 27, Pixalate released its OpenEPG™ Index for July 2026, which ranks more than 532,100 streaming TV shows. The index indicated that national news outlets accounted for 40% of mobile streaming TV ad spend, while News, Reality, and Documentary categories collectively made up 75% of large-screen (CTV) ad spend. Earlier in August, on the 21st, Pixalate expanded its programmatic Connected TV (CTV) app pre-bid blocklist by introducing the High Risk Apps (HRA) CTV app pre-bid blocklist. This daily updated list flags known dangerous and fraudulent publishers based on historical invalid traffic (IVT) rates, app-ads.txt compliance, and app store terms of service and privacy compliance risks, and is accessible via AWS RTB Fabric APIs, FTP, and S3.