Baidu, a privately owned company headquartered in China, was founded in 2000, employs approximately 26,120 individuals, and reported $18.0B in revenue as of 2025. The company primarily focuses on enterprise cloud solutions and is also known for operating the largest internet search engine in China. Its operations extend to artificial intelligence cloud, video streaming services, voice recognition technology, and autonomous driving.

2025 Revenue

Founded

2000

Headcount

26,119

Headquarters

China

Primary Segment

Enterprise cloud

Ownership

Privately Owned

News Summary:

On May 1, 2026, research indicated generative AI (genAI) is significantly reshaping information-seeking behavior in China, reducing friction in keyword searching, accelerating habit changes, and highlighting a spectrum of AI literacy among users. Earlier the same day, China stopped issuing new robotaxi licenses following malfunctions by dozens of Baidu's autonomous vehicles on Chinese roads approximately a month prior. Also on May 1, Robin Li, co-founder of Baidu, held an estimated net worth of $10 billion, built from his role at the company. Previously, on April 30, Baidu announced it will conduct its annual general meeting of shareholders on June 5, 2026, at its Beijing campus.

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Baidu offers 5 products in the connectivity and cloud and media and telecoms services industries. Baidu's product portfolio comprises of enterprise cloud, search, social, and retail media and consumer electronics.
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Baidu's revenues were over $1B in 2025. Caretta Research has split Baidu's revenue into 4 different product categories, the largest of which is search, display and digital publishing. For full access to Baidu's revenue breakdown subscribe to Caretta Portal.
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