Coupang, a publicly owned company headquartered in South Korea, founded in 2010, operates with an estimated 5070 employees. The company reported $34.5B in revenue as of 2025. Functioning as an e-commerce company, its core focus is Software Development, enabling its multiple segments including online retail, food delivery (Coupang Eats), and video streaming (Coupang Play). A key offering is its Rocket Delivery service, which provides same-day or next-day delivery. Coupang primarily conducts operations in South Korea and Taiwan, and maintains offices in other countries.
On May 2, 2026, South Korea's Ministry of Foreign Affairs undertook a major reshuffle, dispatching experienced diplomats to key positions overseeing U.S. affairs as tensions with Washington escalate over the management of e-commerce company Coupang and other trade and security disputes. This diplomatic overhaul followed a previous replacement of senior officials handling U.S. affairs in both Seoul and Washington on April 30, amidst mounting frictions in the bilateral relationship. Earlier on April 30, tensions between Seoul and Washington, which originated from disagreements over defense and trade, broadened to include disputes over intelligence-sharing on North Korea and commercial regulation, exposing deeper strains. On April 29, South Korea applied its "same person" rule to Coupang, designating its U.S. citizen founder, Kim Bom-suk, as the de facto controlling individual of the e-commerce giant. Kim had previously avoided this classification since Coupang became a public disclosure-target business group in 2021, due to meeting exception criteria such as lacking family members in management and posing no private interest appropriation risk. Also on April 29, the Government Public Officials Ethics Committee blocked two Financial Supervisory Service employees from accepting board seats at Coupang after their departure from public service.
Coupang offers 6 products in the media and telecoms services industry. Coupang's product portfolio comprises of media and TV services.
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Coupang's revenues were $34.5B in 2025. Caretta Research has split Coupang's revenue into 3 different product categories, the largest of which is online retail and ecommerce, which represents 98% of Coupang's revenue.
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Coupang currently holds 31 broadcasting rights for sports competitions including american football, combat sports, golf, motorsports, padel and pickleball, soccer | association football, tennis and basketball.
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