Coupang, a publicly owned company headquartered in South Korea, was founded in 2010 and employs approximately 5,070 individuals. The company reported $34.5B in revenue as of 2025. Often referred to as "the Amazon of South Korea," Coupang specializes in software development to support its diverse operations, which span online retail, food delivery (Coupang Eats), and video streaming (Coupang Play). A key aspect of its service is "Rocket Delivery," which provides same-day or next-day delivery. Coupang's primary operations are in South Korea and Taiwan, maintaining offices in other countries.
On July 10, 2026, news highlighted that Park Dae-jun, chief executive of Coupang’s South Korean business, resigned last December, citing "grave responsibility" for a data breach that exposed the personal data of nearly 34 million customers, almost its entire user base. Also on July 10, Coupang entered the convenient payment market with "Rocket Pay," aiming to expand its online-offline payment offerings and compete with established services such as Naver Pay, Kakao Pay, and Toss Pay, reflecting its strategy to target payments as e-commerce rival Naver focuses on logistics. Concurrently, South Korea and the United States agreed to cautiously handle issues concerning Coupang to prevent spillover into wider bilateral ties, amidst US criticism of South Korea’s regulatory actions against the company. Previously, on July 9, 2026, Coupang Inc. faced an additional tax assessment of KRW 300 billion following a comprehensive audit of its intercompany transactions and data management expenses. This assessment built on a previous penalty related to a data breach, indicating continued regulatory and tax scrutiny for the company.
Coupang offers 6 products in the media and telecoms services industry. Coupang's product portfolio comprises of media and TV services.
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Coupang's revenues were $34.5B in 2025. Caretta Research has split Coupang's revenue into 3 different product categories, the largest of which is online retail and ecommerce, which represents 98% of Coupang's revenue.
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Coupang currently holds 32 broadcasting rights for sports competitions including tennis, golf, basketball, combat sports, soccer | association football, padel and pickleball, motorsports and american football.
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