Coupang, a publicly owned company headquartered in South Korea, was founded in 2010, employs approximately 5070 people, and reported $34.5B in revenue as of 2025. Specializing in software development, the company operates in multiple segments, including online retail, food delivery (Coupang Eats), and video streaming (Coupang Play), with a focus on its "Rocket Delivery" service, which offers same-day or next-day delivery. Coupang's operations are primarily located in South Korea and Taiwan, maintaining offices in other countries.
On September 18, 2026, Coupang challenged the reliability of consumer research used by South Korea’s competition regulator in its appeal against a 162.8 billion won ($117 million) antitrust fine imposed in 2024. The regulator's finding accused Coupang of manipulating search rankings and unfairly inducing customers. Previously, on September 17, a domestic distribution broker was apprehended for selling counterfeit K-beauty and K-health products, misrepresented as genuine, on online marketplaces including Coupang and Naver. The same day, Octave recognized Coupang as an Asia-Pacific winner in its 2026 customer awards program, announced at Octave Live in Singapore. On September 16, Coupang reportedly rejected a mediation proposal from the Korea Consumer Agency's Consumer Dispute Mediation Committee, which suggested paying 100,000 won per person to customers affected by a personal information leakage late last year, submitting its written refusal on September 11. This followed the launch of Coupang’s first offline pop-up store for its private brand (PB) from September 17-20, showcasing 120 SME suppliers, with the company's PB products having exceeded 2 trillion won (about $1.47 billion) in annual sales.
Coupang offers 6 products in the media and telecoms services industry. Coupang's product portfolio comprises of media and TV services.
Subscribe for full access to Coupang's products in full detail
Coupang's revenues were $34.5B in 2025. Caretta Research has split Coupang's revenue into 3 different product categories, the largest of which is online retail and ecommerce, which represents 98% of Coupang's revenue.
Subscribe for full access to Coupang's revenue in full detail
Coupang currently holds 34 broadcasting rights for sports competitions including golf, soccer | association football, combat sports, basketball, american football, tennis, padel and pickleball and motorsports.
Subscribe for full access to Coupang's products in full detail 
