IMG
IMG is a privately owned company, headquartered in the US. The company, which is a subsidiary of TKO Group and has subsidiaries including Euroleague Basketball, IMG Studios, Leap Gaming, Sport 24, and Ultimate Fighting Championship (UFC), was founded in 1960 and employs approximately 5180 people. It reported $659.3M in revenue as of 2024, functioning as a tier 1 media tech buyer. Specializing in content rights, IMG operates in over 30 countries within the sports, events, media, and fashion sectors. The company represents and manages sports figures and fashion icons, stages live events and branded entertainment experiences annually, and functions as an independent producer and distributor of sports media. Additionally, IMG specializes in sports training, league development, and provides marketing, media, and licensing services for brands, sports organizations, and collegiate institutions.

Revenue

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Founded

1960

Headcount

5,434

Headquarters

United States

Primary Segment

Content rights

Ownership

Privately Owned

Deployments

54

News Summary:

On June 24, 2026, Polish football's Ekstraklasa appointed IMG to lead its domestic media rights sales process ahead of an upcoming Request for Proposal. Previously, on June 17, Virgin Atlantic partnered with IMG to bring live sports inflight via Sport 24, enabling customers on Starlink-equipped aircraft to access the Sport 24 and Sport 24 Extra channels on their own devices through the airline’s Wi-Fi. Earlier in June, on the 11th, Saudia, the national flag carrier of Saudi Arabia, announced a partnership with IMG to introduce live streaming of the FIFA World Cup 26 in flight through Sport 24, IMG’s live sport channels for the airline and cruise industries. This follows the Premier League taking its production in-house on May 24, ending IMG's era of producing content for the league.

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IMG offers 9 products in the media and telecoms services, media tech and sports industries. IMG's product portfolio comprises of motorsports and cycling, content rights and connectivity and distribution services.
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IMG's revenues were less than $1B in 2024. Caretta Research has split IMG's revenue into 3 different product categories, the largest of which is sports sublicensing. For full access to IMG's revenue breakdown subscribe to Caretta Portal.
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Jun
24th
2026
02:30
Jun
24th
2026
02:30
Jun
17th
2026
05:54
Jun
11th
2026
01:00
May
24th
2026
03:31
May
20th
2026
06:03
May
19th
2026
15:30
May
19th
2026
13:00
May
14th
2026
03:21
May
13th
2026
05:35
May
13th
2026
03:40
May
6th
2026
14:36
Examples of IMG's suppliers include Atos, Gravity Media and German Football Association (DFB).

Example Customers

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Example Suppliers

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Example Partners

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IMG sells broadcasting rights of its 2 cycling competitions to 24 companies globally, covering 8 countries. IMG's rights holders include DirecTV. IMG currently holds 79 broadcasting rights for sports competitions including winter sports, ice hockey, skateboarding, cricket, motorsports, golf, basketball, cycling, rugby league, soccer | association football, tennis, combat sports, sailing, australian rules football, esports, american football, triathlon, snooker, cyclo-cross, marathon and table tennis.

Example Sports Rights Customers

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Example Sports Rights Suppliers

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