IMG

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IMG, a privately owned company headquartered in the United States, is a subsidiary of TKO Group. Founded in 1960, the company employs approximately 5,440 individuals and reported $436.6M in revenue as of 2024. IMG is a tier 1 media tech buyer. The company's primary offering is content rights, specializing in sports, events, media, and fashion, with operations in over 30 countries. The company represents and manages sports figures and fashion icons, stages hundreds of live events and branded entertainment experiences annually, and is an independent producer and distributor of sports media. IMG also specializes in sports training, league development, and marketing, media, and licensing for brands, sports organizations, and collegiate institutions. Key subsidiaries include Euroleague Basketball, IMG Studios, Leap Gaming, Sport 24, and Ultimate Fighting Championship (UFC).

2024 Revenue

Founded

1960

Headcount

5,434

Headquarters

United States

Primary Segment

Content rights

Ownership

Privately Owned

Deployments

News Summary:

On September 16, 2026, global talent agency IMG Worldwide renewed its 90,202-square-foot office lease at 304 Park Avenue South in Midtown South, having occupied the SL Green Realty building since 2008. Previously, on September 14, IMG secured a contract to lead media and sponsorship rights sales for the inaugural FIFA ASEAN Cup national teams soccer tournament, also overseeing broadcast production for the event scheduled from September 24 to October 5 across Hong Kong and Indonesia. Earlier in September, on the 9th, IMG detailed the technology enabling its remote hub for the 154th Open, which involved dual diverse fiber from Royal Birkdale, a combination of HEVC and JPEG 2000 encoding, a centralized audio operation with over 500 discrete paths, and a reserved full production gallery. This followed the agency's collaboration with Broadcast Bionics in late August to deploy a Dante/AES67 centralized live commentary system across 72 English football stadiums.

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IMG offers 9 products in the media tech, sports and media and telecoms services industries. IMG's product portfolio comprises of motorsports and cycling, connectivity and distribution services and content rights.

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IMG's revenues were less than $500M in 2024. Caretta Research has split IMG's revenue into 3 different product categories, the largest of which is sports sublicensing. For full access to IMG's revenue breakdown subscribe to Caretta Portal.

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Sep

16th

2026

12:01

B2B Tag

IMG Worldwide Renews 90K SF at SL Green’s 304 Park Avenue South

Global talent agency IMG Worldwide has renewed a 90,202-square-foot slice of its office lease at 304 Park Avenue South between East 22nd and East 23rd Streets in Midtown South. IMG arrived at SL Green Realty’s 12-story office building in 2008, according to CoStar Group.

Commercial Observer

Sep

14th

2026

06:30

Events, Football, B2B Tag, Marketing and Promotional Activities, Events and Conferences, Tenders and Contracts

IMG to lead commercial rights sales for inaugural FIFA ASEAN Cup

IMG, the international sports marketing giant, has secured a contract to lead the sale of media and sponsorship rights for this year’s inaugural FIFA ASEAN Cup national teams soccer tournament. As well as managing the sale of the tournament’s commercial rights, IMG will oversee broadcast production for the event, which is set to take place across Hong Kong and Indonesia from September 24 to October 5.

Sportcal

Sep

9th

2026

04:11

Events, Emerging Tech, B2B Tag, Events and Conferences

Inside IMG’s remote hub: The technology behind the 154th Open

Returning the Open to Stockley Park meant dual, diverse fibre from Royal Birkdale, a mix of HEVC and JPEG 2000 encoding, a centralised audio operation of more than 500 discrete paths, and a full production gallery held in reserve.

SVG Europe

Sep

2nd

2026

06:30

Emerging Tech, Financial Results, B2B Tag, Financial Performance

TKO (TKO) Raises Guidance As Every Segment Fires At Once

On August 3, TKO Group Holdings (NYSE: TKO ) reported second-quarter 2026 results that topped the prior year across nearly every line and pushed the company to raise its full-year guidance for the second time this year.

Insider Monkey

Aug

24th

2026

02:50

Emerging Tech, B2B Tag

LP: SUCCESS STORY - Dante/AES67 centralized live commentary system for English Football

Success Story Dante/AES67 centralized live commentary system for English Football What’s inside? Discover how London-based agency IMG, in collaboration with Broadcast Bionics, deployed a comprehensive and reliable Dante/AES67 centralized live commentary system across 72 stadiums in England.

Digigram

Aug

20th

2026

09:05

Events, Sports Rights Updates, B2B Tag, Events and Conferences

Premier Sports Secures Exclusive UK & Ireland Broadcast Rights for Rugby League World Cup 2026

International Rugby League is pleased to announce that Premier Sports has secured the exclusive broadcast rights for IRL Rugby League World Cup 2026 in the United Kingdom and Ireland. Premier Sports has a strong association with the IRL Rugby League World Cup, having previously broadcast RLWC2013 and RLWC2017, the latter of which, like this year’s event, was staged in Australia, New Zealand and Papua New Guinea.

IMG Worldwide

Aug

19th

2026

06:47

Awards and Recognitions, B2B Tag, Award Wins

Niagara Scenic earns IMG Operator of the Year honors

WICHITA, Kan. — Nearly a century after the Fisher family entered the transportation business, Niagara Scenic is preparing to mark its 100th anniversary with a new industry honor. The family-owned motorcoach company was named the International Motorcoach Group’s 2026 Operator of the Year during the awards dinner at IMG’s 2026 Strategic Alliance Meeting in Wichita.

Bus & Motorcoach News

Aug

14th

2026

04:12

B2B Tag

Master Chinese Public Relations With Strategic Cultural Depth

Chinese public relations requires a sophisticated blend of state-media compliance, cultural ideation, and deep integration within closed ecosystems like WeChat and Douyin. Success in China hinges on navigating the Great Firewall through localized storytelling. You must maintain strong relationships with both government stakeholders and digital influencers (KOLs).

InnoVision Marketing Group

Aug

13th

2026

14:21

Partnerships and Alliances, Football, B2B Tag, Marketing and Promotional Activities, Partnerships

J.LEAGUE and IMG Partner To Drive Global Sponsorship Strategy

Japan Professional Football League (J.LEAGUE) has announced it has partnered with global sports marketing agency, IMG, to drive its global sponsorship strategy and sales, supporting J.League’s international commercial growth and connecting J.League with new global brand opportunities.

iSportConnect

Aug

12th

2026

06:30

Partnerships and Alliances, Football, B2B Tag, Marketing and Promotional Activities, Partnerships

J.League taps IMG to lead global sponsorship push

Japanese soccer’s J.League organizer has tapped global sports and media agency IMG to lead a new global sponsorship push as part of its widening international commercial growth aims. Going forward, IMG will lead on sponsorship strategy and sales for the J.League, helping the competition streamline its sales structure, expand brand inventory, and enhanced partnership delivery.

Sportcal

Aug

12th

2026

06:30

Partnerships and Alliances, B2B Tag, Marketing and Promotional Activities, Partnerships

J.League and IMG unite to build global sponsorship portfolio

The J.League has partnered with sports marketing agency IMG to drive its global sponsorship strategy and sales. Under the agreement, IMG will advise J.League on its global brand structure, develop new brand categories, and deliver international commercial partnerships to expand the league’s presence beyond Asia.

SportzPower

Aug

12th

2026

03:01

Partnerships and Alliances, B2B Tag, Marketing and Promotional Activities, Partnerships

J.League and IMG Partner to Drive Global Sponsorship Strategy

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IMG Worldwide

Examples of IMG's suppliers include Gravity Media, Atos and The Football Association (FA).

Example Customers

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Example Suppliers

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Example Partners

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IMG sells broadcasting rights of its 2 cycling competitions to 24 companies globally, covering 8 countries. IMG's rights holders include DirecTV. IMG currently holds 79 broadcasting rights for sports competitions including soccer | association football, cycling, ice hockey, marathon, skateboarding, esports, motorsports, australian rules football, golf, american football, sailing, tennis, table tennis, rugby league, triathlon, combat sports, basketball, snooker, winter sports, cricket and cyclo-cross.

Analysis

Data

Analysis

Data

IMG

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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Example Customers

Example Suppliers

Example Partners

Example Sports Rights Customers

Example Sports Rights Suppliers

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