Primary Segment
Content rights
Ownership
Privately Owned
News Summary:
On May 1, 2026, IMG and World Rugby announced a long-term media rights partnership aimed at accelerating rugby’s expansion in the United States and globally. This agreement supports the Men’s Rugby World Cup in 2031 and the Women’s Rugby World Cup in 2033, both set to be hosted in the U.S. for the first time. Previously, on April 29, IMG appointed James Sion as chief operations officer. Sion brings over 25 years of experience across insurance and financial services, having held senior leadership roles at Generali Global Assistance, Allianz Group companies, and AIG, and most recently serving as chief operating officer at The Morgan Law Group. His new role focuses on shaping IMG’s operating model, enhancing customer, client, and employee experience, and overseeing operational execution. Earlier, on April 19, IMG introduced a more centralized structure, resulting in several senior leadership changes, including the appointment of Barney Francis as chief business officer, leading all commercial functions and reporting to IMG president Adam Kelly.
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IMG offers 9 products in the media tech, sports and media and telecoms services industries. IMG's product portfolio comprises of content rights, connectivity and distribution services and motorsports and cycling.
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IMG's revenues were less than $1B in 2024. Caretta Research has split IMG's revenue into 3 different product categories, the largest of which is sports sublicensing. For full access to IMG's revenue breakdown subscribe to Caretta Portal.
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IMG's customers primarily consist of telecoms, media and TV services and broadcast television and radio companies. Examples of IMG's customers include YouTube, SingTel and ESPN. Examples of IMG's suppliers include German Football Association (DFB), Gravity Media and The Football Association (FA).
IMG sells broadcasting rights of its 2 cycling competitions to 24 companies globally, covering 8 countries. IMG's rights holders include DirecTV. IMG currently holds 79 broadcasting rights for sports competitions including american football, ice hockey, table tennis, cyclo-cross, triathlon, motorsports, snooker, cricket, rugby league, winter sports, soccer | association football, marathon, australian rules football, basketball, golf, esports, combat sports, skateboarding, cycling, tennis and sailing.
Example Sports Rights Customers
Example Sports Rights Suppliers
