News Summary:
UFC, part of TKO Group Holdings, and Migu extended their multi-year partnership on March 9, 2026, designating Migu as the exclusive home for UFC in Greater China through 2031. Previously, on January 27, 2026, Story10, a global sports video production and distribution agency, renewed its partnership with the GENERALI Hexagon Cup for a third consecutive year to enhance the padel competition's global visibility. This followed ESPN and The Heisman Trophy Trust reaching a new multi-year agreement on December 19, 2025, to maintain ESPN as the exclusive broadcaster for the Heisman Trophy Ceremony, having televised the 91st annual event. Earlier, on December 17, 2025, the Confédération Africaine de Football (CAF) announced a record 20 media rights partnerships across over 30 European territories for the TotalEnergies CAF Africa Cup of Nations Morocco 2025 to boost its visibility. On December 16, 2025, the National Women’s Soccer League (NWSL) engaged IMG to exclusively manage and license its worldwide video archive rights, covering all match footage from 2017, including professional league playoffs, the NWSL Championship, and NWSL Challenge Cup.
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