FloSports, a privately owned company headquartered in the US, operates as a tier 1 media tech buyer. Founded in 2006, the company employs approximately 490 individuals. FloSports functions as an over-the-top subscription sports broadcaster and streaming service, based in Austin, Texas, United States, streaming live sporting events to audiences around the world.
FloSports has announced exclusive streaming rights to four CrossFit competitions, including Legends Del Mar: CrossFit Semi-Finals, Magic City Games, NorCal Classic, and the 2026 Masters CrossFit Games, all slated to stream live on FloElite. The Legends Del Mar event began April 24-26. Previously, on April 6, FloSports established a five-year exclusive media rights partnership with Major Series Lacrosse (MSL) and the Ontario Lacrosse Association (OLA). Earlier, on March 23, the company was named to Fast Company’s list of the World’s Most Innovative Companies of 2026, which highlights businesses shaping industry and culture through innovations. This followed FloGrappling's expansion of its international footprint on March 19 through six partnership agreements designed to bring top jiu-jitsu athletes and events to its platform.
FloSports currently holds 80 broadcasting rights for sports competitions including combat sports, motorsports, cycling, ice hockey, cyclo-cross, wrestling, marathon, rugby league, athletics and rugby union.
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