European Broadcasting Union, also known as EBU, is a non-profit organization headquartered in Switzerland. Founded in 1950, with approximately 460 employees, the organization reported $266.9M in revenue as of 2024 and functions as a tier 1 media tech buyer. The company's core focus is content rights, promoting public service media, with 115 member organizations in 56 countries and an additional 31 Associates across Asia, Africa, Australasia, and the Americas. EBU also operates Eurovision and Euroradio.
European public broadcasters are grappling with the challenge of their traditional "prime time" programming becoming increasingly difficult for audiences to locate, disrupting a long-standing viewing ritual, as noted on July 10, 2026. Previously, on July 8, 2026, the European Broadcasting Union (EBU) announced its Network Technology Seminar (NTS) 2027, a flagship industry event slated to explore advancements in media production infrastructures, networks, and cloud technologies. Concurrently, the EBU transitioned its authentication method for members to Microsoft Entra, enabling most members to log in using their work email and password instead of a separate EBU account. Earlier, on July 7, 2026, the EBU urged for AI governance frameworks to recognize public service media as crucial anchors of trust. It specifically demanded concrete and enforceable accountability from AI companies concerning the accuracy of AI-generated news, the establishment of online trust regulations, and the safety of children using AI systems.
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European Broadcasting Union (EBU) offers 22 products in the media and telecoms services industry. European Broadcasting Union (EBU)'s product portfolio comprises of content rights and media and TV services.
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European Broadcasting Union (EBU)'s revenues were less than $500M in 2024. Caretta Research has split European Broadcasting Union (EBU)'s revenue into 2 different product categories, the largest of which is sports sublicensing. For full access to European Broadcasting Union (EBU)'s revenue breakdown subscribe to Caretta Portal.
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Examples of European Broadcasting Union (EBU)'s suppliers include Rohde & Schwarz, NEP Group and Production Resource Group (PRG).
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Example Partners
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European Broadcasting Union (EBU) sells broadcasting rights of its 2 sports sublicensing competitions to 15 companies globally, covering 2 countries. European Broadcasting Union (EBU)'s rights holders include Turkish Radio and Television Corporation. European Broadcasting Union (EBU) currently holds 74 broadcasting rights for sports competitions including rowing, winter sports, tennis, athletics, boxing, gymnastics, basketball, cycling, multi-sport, aquatics and swimming, biathlon, soccer | association football, other sports, motorsports, water polo and futsal.
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