International Olympic Committee, also known as IOC, a non-profit organization headquartered in Switzerland, was founded in 1894 and employs approximately 1420 individuals, primarily focusing on spectator sports. The organization reported $650.0M in revenue as of 2025. It operates as a tier 1 media tech buyer. Functioning as the supreme authority of the Olympic Movement, the IOC governs and oversees the global Olympic enterprise.

2025 Revenue

Founded

1894

Headcount

1,419

Headquarters

Switzerland

Primary Segment

Spectator Sports

Ownership

Non-profit

Deployments

1

News Summary:

On March 9, 2026, the International Olympic Committee (IOC) named Abhijit Bhattacharya the Global Winner of the 2025 IOC Gender Equality Diversity and Inclusion Champions Awards, also recognizing five continental winners: Racheal Kundananji (Africa), Mónica Elvira Franco Luzcando (Americas), Kim Yeon-koung (Asia), Michele Kang (Europe), and Robyn Cockburn (Oceania). Previously, on February 19, 2026, the IOC launched its Milano Cortina 2026 Observers Programme, enabling future Organising Committees such as LA28, French Alps 2030, Brisbane 2032, and Utah 2034 to gain first-hand experience in real-time Games delivery. This followed the integration of iconic Looney Tunes characters into Milano Cortina 2026, featuring a large-scale visual installation in Milan and an Official Olympic Pin Trading Centre, which operated until February 22 through a licensing collaboration between WBD and the IOC. Earlier, on February 15, 2026, the Milano Cortina 2026 Organising Committee confirmed that 18,000 volunteers would power the Games, with Chief Strategy Planning and Legacy Officer Diana Bianchedi emphasizing their central role. On the same day, OMEGA announced its deployment of advanced technologies for Milano Cortina 2026, including the Electronic Starting Pistol, Snowgate Technology, and the Scan’O’Vision ULTIMATE photofinish camera, capable of capturing up to 40,000 digital images per second.

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International Olympic Committee - IOC offers 16 products in the media and telecoms services and sports industries. International Olympic Committee - IOC's product portfolio comprises of media and TV services, sports tickets, merchandise and sponsorship and athletics and multi-discipline sports.
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International Olympic Committee - IOC's revenues were less than $1B in 2025. Caretta Research has split International Olympic Committee - IOC's revenue into 3 different product categories, the largest of which is multi-Sport. For full access to International Olympic Committee - IOC's revenue breakdown subscribe to Caretta Portal.
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Examples of International Olympic Committee - IOC's suppliers include Intel, Atos and Panasonic.

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Example Partners

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International Olympic Committee - IOC sells broadcasting rights of its 14 multi-Sport competitions to 316 companies globally, covering 53 countries. International Olympic Committee - IOC's rights holders include America Movil. International Olympic Committee - IOC currently holds 31 broadcasting rights for sports competitions including aquatics and swimming, gymnastics, marathon, field hockey and badminton.

Example Sports Rights Customers

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