Friend MTS, a privately owned company headquartered in the UK, functions as a tier 2 media tech buyer. Founded in 2000, it employs approximately 140 individuals and reported $19.5M in revenue as of 2023. Specializing in content security, Friend MTS provides services to content owners, broadcasters, and operators, which include forensic watermarking, fingerprint-augmented content monitoring, and legal enforcement for anti-piracy.
Friend MTS sponsored the 2026 decodeTV Industry Survey, "Will Piracy Kill Video?", on March 17, which compiles insights from global industry leaders on the state of piracy and strategies to counter evolving AI-driven threats and the fragmented streaming landscape. Previously, on March 16, the company emphasized the strategic role of monitoring in content protection, noting that professionalized piracy networks directly threaten global revenue streams for broadcasters, content owners, and live sports rights holders. In February, Friend MTS published an analysis on the limitations of Digital Rights Management (DRM) as a standalone content security measure against pirates, despite its function in authorizing user access. This follows the company's partnership with JAS TV, announced on January 26, to safeguard English Premier League (EPL) matches in Thailand, Laos, and Cambodia. This collaboration deploys Friend MTS's forensic watermarking and global monitoring solutions for JAS TV, which holds EPL rights through 2031 for these territories. Earlier, on January 23, Friend MTS discussed the role of advanced monitoring in safeguarding media revenue, highlighting the sophistication of illegal streaming services and the multi-billion-pound threat posed by organized criminal networks targeting live sports and premium entertainment.
Friend MTS offers 4 products in the media tech industry. Friend MTS's product portfolio comprises of content security.
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Friend MTS's revenues were less than $25M in 2023. Caretta Research has split Friend MTS's revenue into 2 different product categories, the largest of which is anti-piracy, monitoring and takedown. For full access to Friend MTS's revenue breakdown subscribe to Caretta Portal.
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Friend MTS's customers primarily consist of telecoms and entertainment Providers companies. Examples of Friend MTS's customers include Paramount Global, Warner Bros. Discovery and Sky Group. Friend MTS has commercial and technical partners like BuyDRM and Amazon Web Services (AWS).
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