United Group, a privately owned company headquartered in the Netherlands and majority-owned by the private equity firm BC Partners, was founded in 2007. The company operates as a tier 1 media tech buyer with approximately 14,920 employees and reported $3.2B in revenue as of 2024. The company provides media and TV services, functioning as a multi-play telecommunications and media operator primarily in Southeast Europe. Originating as a Serbian cable provider (SBB), it has expanded to operate across eight markets, including Greece (Nova), Bulgaria (Vivacom), Slovenia, Croatia, and Serbia. United Group employs a vertically integrated business model, which combines high-speed broadband and 5G infrastructure with a media arm, United Media, responsible for producing original content and broadcasting over 50 channels.
On February 19, 2026, United Group implemented a new governance framework for its news assets, aiming to safeguard editorial independence and protect journalistic freedoms. Under this new structure, news operations in Bosnia and Herzegovina, Croatia, Montenegro, Serbia, and Slovenia will report into the Adria News Network, which will feature its own governance, a fully independent board, and an Editorial Council composed of senior international media professionals. Earlier, on January 21, 2026, United Group B.V. successfully completed the refinancing of €1.5 billion in bonds, an operation that significantly strengthened its capital structure and financial flexibility. Strong investor interest allowed the Group to increase its new floating-rate notes (FRNs) issuance to €1.13 billion and refinance its outstanding PIYC PIK bonds, extending maturities and reducing borrowing costs.
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United Group offers 3 products in the media and telecoms services industry. United Group's product portfolio comprises of media and TV services and broadcast television and radio.
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United Group's revenues were over $1B in 2024. Caretta Research has split United Group's revenue into 3 different product categories, the largest of which is linear (thematic channel groups). For full access to United Group's revenue breakdown subscribe to Caretta Portal.
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