United Group, a privately owned company headquartered in the Netherlands and majority-owned by the private equity firm BC Partners, was founded in 2007 as a Serbian cable provider (SBB) and has evolved into a multi-play telecommunications and media operator in Southeast Europe. Employing approximately 14,920 individuals, the company reported $3.2B in revenue as of 2024 and functions as a tier 1 media tech buyer. The company specializes in media and TV services, operating across eight markets, including Greece (Nova), Bulgaria (Vivacom), Slovenia, Croatia, and Serbia. The group maintains a vertically integrated business model, combining high-speed broadband and 5G infrastructure with its media arm, United Media, which produces original content and broadcasts over 50 channels.
On June 1, 2026, Summer Parent S.à r.l., the ultimate shareholder of United Group, and international investment group Alpac Capital confirmed an agreement for the sale of Adria News S.à r.l., the company behind Adria News Network. Alpac Capital holds majority ownership of Euronews, operating news assets at an international scale. However, on May 29, 2026, minority shareholders of two Montenegrin companies that publish and broadcast under the Vijesti brand, including Media Development Investment Fund (MDIF), who collectively hold 49% of these companies, issued a joint statement asserting that the sale of their stakes was "neither settled nor done." Earlier on May 29, United Group reported a 14% annual revenue growth for the first quarter of 2026, reaching EUR 717.7 million. The telecom and media company also saw its average revenue per user (ARPU) across its fixed-line services rise by 7% to EUR 18.00.
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United Group offers 3 products in the media and telecoms services industry. United Group's product portfolio comprises of broadcast television and radio and media and TV services.
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United Group's revenues were over $1B in 2024. Caretta Research has split United Group's revenue into 3 different product categories, the largest of which is linear (thematic channel groups). For full access to United Group's revenue breakdown subscribe to Caretta Portal.
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