United Group is a privately owned company headquartered in the Netherlands. Founded in 2007, it employs approximately 14,920 individuals and reported $3.2B in revenue as of 2024, functioning as a tier 1 media tech buyer. The company specializes in media and TV services. It operates as a multi-play telecommunications and media operator in Southeast Europe, with a majority ownership by the private equity firm BC Partners. Originating as a Serbian cable provider (SBB), it has expanded into a regional operator across eight markets, including Greece (Nova), Bulgaria (Vivacom), Slovenia, Croatia, and Serbia. The group utilizes a vertically integrated business model, combining high-speed broadband and 5G infrastructure with a media arm, United Media, which produces original content and broadcasts over 50 channels.

2024 Revenue

Founded

2007

Headcount

14,917

Headquarters

Netherlands

Primary Segment

Media and TV services

Ownership

Privately Owned

News Summary:

Portuguese investment group Alpac Capital is reportedly in advanced talks to acquire several media outlets from United Group, including N1 and Nova TV channels in Serbia, as well as daily and weekly publications across Southeast Europe, with a potential deal finalization within the next month, according to Serbian weekly Vreme. Earlier this month, on April 7, United Group announced the completion of a new terrestrial cable connecting Athens and Thessaloniki, Greece. Its subsidiary, United Fiber, built the cable, enhancing the Group's regional fiber network and connectivity in Southeastern Europe. Previously, on February 19, United Group implemented a new governance framework for its news assets to safeguard editorial independence. Under this framework, news operations in Bosnia and Herzegovina, Croatia, Montenegro, Serbia, and Slovenia now report to the Adria News Network, which features an independent board and an Editorial Council of international media professionals. This follows the successful completion of a €1.5 billion bond refinancing on January 21, which strengthened the company's capital structure and financial flexibility. The refinancing involved significantly increasing new floating-rate bond issuance to €1.13 billion and refinancing existing PIYC PIK bonds.

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United Group offers 3 products in the media and telecoms services industry. United Group's product portfolio comprises of media and TV services and broadcast television and radio.
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United Group's revenues were over $1B in 2024. Caretta Research has split United Group's revenue into 3 different product categories, the largest of which is linear (thematic channel groups). For full access to United Group's revenue breakdown subscribe to Caretta Portal.
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United Group currently holds 12 broadcasting rights for sports competitions including golf, table tennis, soccer | association football and tennis.

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