Privately owned Cignal, headquartered in the Philippines, is a subsidiary of PLDT. Founded in 2009, with approximately 620 employees, the company reported $145.5M in revenue as of 2024. It functions as a tier 1 media tech buyer. The company specializes in operating as a DTH satellite provider, utilizing Broadcast Satellite Technology to broadcast TV content to households and establishments nationwide.
On September 7, 2026, Cignal expanded its nationwide reach through strategic partnerships with mobile brands TNT and Smart Communications, providing premium sports news and entertainment to smartphone users. Starting September 4, TNT prepaid subscribers gained access to Cignal Play mobile load bundles through SAYA ALL deals. Previously, on August 31, Cignal secured the broadcasting rights for the NCAA, marking its second time since the early 2010s to broadcast the collegiate league. With the UAAP already in its portfolio, this development signified the first post-pandemic instance where both major collegiate leagues are under the same broadcast partner.
Cignal offers 4 products in the media and telecoms services industry. Cignal's product portfolio comprises of broadcast television and radio and media and TV services.
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Cignal's revenues were less than $250M in 2024. Caretta Research has split Cignal's revenue into 3 different product categories, the largest of which is pay-TV. For full access to Cignal's revenue breakdown subscribe to Caretta Portal.
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Cignal currently holds 14 broadcasting rights for sports competitions including badminton, soccer | association football, multi-sport, basketball and winter sports.
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