Vrio, also known as DirecTV Latin America, is a privately owned company headquartered in the US. It is a subsidiary of Grupo Werthein. Founded in 1996, the company operates with approximately 4910 employees and reported $2.4B in revenue as of 2024. Vrio is classified as a tier 1 media tech buyer. The company provides media and TV services, operating as a Latin American media tech company and provider of digital entertainment, connectivity, and information services across South America and the Caribbean. Established in its modern form in 2018 as the successor to DirecTV Latin America, Vrio functions as the technological core of the Werthein media ecosystem, managing a high-fidelity infrastructure that includes satellites, broadcast centers, and the brands DirecTV, SKY Brasil, and the streaming platform DGO.
Vrio Corp, through its DirecTV Latin America subsidiary, partnered with DynamoEdge to integrate artificial intelligence technology into its systems. This collaboration aims to optimize performance, predict connectivity issues, reduce energy use, and enhance user experience. Separately, DirecTV Argentina, also a Vrio Corp subsidiary, expanded its fiber-to-the-home (FTTH) network in Greater Buenos Aires, adding 19 districts in the autonomous city of Buenos Aires (CABA) to its service area through a deal with iPlan. Furthermore, Vrio Corp signed an agreement with Amazon to offer Prime Video and Prime Gaming services to customers in seven Latin American countries starting next month; DirecTV and DGO customers will be able to subscribe to new packages with unified billing.
Vrio offers 10 products in the media and telecoms services industry. Vrio's product portfolio comprises of media and TV services and broadcast television and radio.
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Vrio's revenues were over $1B in 2024. Caretta Research has split Vrio's revenue into 3 different product categories, the largest of which is pay-TV. For full access to Vrio's revenue breakdown subscribe to Caretta Portal.
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Vrio currently holds 38 broadcasting rights for sports competitions including combat sports, beach soccer, motorsports, cycling, aquatics and swimming, handball, baseball, soccer | association football, tennis, futsal, athletics and basketball.
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